Creating Catchy ContentPresented by Nick Rayner and Camille Orellano

Intro to Search Engine Optimization

Why SEO is good for People

• Google is the coolest librarian in the world.• Algorithm that is constantly evolving. • Advertisers like it because a lot of

people use it.

Gaming the System

• The algorithm keeps evolving.• Use shady tactics to get traffic.• Keyword stacking.• Link farms.• A short-con.

Why People Matter to SEO

• Search engine rankings integrate social media.

• Comment sections of websites integrate Facebook accounts into them.

• Most articles have “share” buttons.• “Social media is the way of the future

because it was the way of the past.” = Word-Of-Mouth marketing.

The Numbers

Who is using Social Media?

How to Create Socially Active Content

Trust

Consistency

Accessibility

Legitimacy

Buffer

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Career Joy

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What NOT to do!

The Necessity of Branding

Why Big Brands are doing It

• It is where people are. • Engage with consumers• brand advocates.• It is inexpensive.

Why You should Want to do It

• Creating catchy content comes naturally to regular people. • Big brands are mimicking. • The internet is a new frontier.

How you can Use this Tomorrow!

• Leverage online presence. • Create your own website.• Expand.

Students/ Individuals

• Similar to how an individual would use it, except you’re attracting customers.• Employ social media

into direct marketing.• Build up brand

advocates locally.

Small Businesses

• Social media humanizes the brand.• Larger scale.• Example: Taco Bell.Larger

Brands

Thank you!Questions?