social media for builders and contractors
DESCRIPTION
TRANSCRIPT
Presented by Karen Emanuelson www.ReciprocateLLC.com
Social Media
One Key to Success
Make Your Own Door
www.ReciprocateLLC.com
My Story
Karen Emanuelson – 30+ years of marketing experience
– Own Reciprocate LLC, a Marketing Solutions Firm• Develop and Implement Traditional and Online Marketing
Strategies• Provide Custom Social Media Training
• Partner with Industry, Technical and Skilled Specialists– Web Developers SEO
– Videographers Social Media Managers
– Free newsletters with online marketing updates and tips
www.ReciprocateLLC.com
Website
Keywords
SEO
Social Media
Email Marketing
Blogging
Directory Listings
Review Sites
Online PR
SEM
Online and Mobile
Marketing Social Media
www.ReciprocateLLC.com
Your Website
The Importance of Keywords & Search
www.ReciprocateLLC.com
Google Ranking
www.ReciprocateLLC.com
Keys to Social Media Success
www.ReciprocateLLC.com
Social media isa means to an end,
not an end itself
www.ReciprocateLLC.com
How will you deliver your message?
www.ReciprocateLLC.com
• Professional, B2B• Individual AND Company profiles• Include professional headshot• Connect to known individuals• Update status – strictly business
• Casual, some B2B• Business page• Add Friends; “Like” businesses• More conversational
• Casual, 140 characters, B2B• Individual OR Company profile • Tweets are broadcasts• Can send Direct Messages• Good platform for sharing links & “listening”
• Casual, some B2B• Subscribe to “channels”• Comment & share videos• #2 search engine after Google
4 to compare
www.ReciprocateLLC.com
www.ReciprocateLLC.com
What About
www.ReciprocateLLC.com
Visual Sharing
www.ReciprocateLLC.com
Pinterest Stats• 3rd most popular social network
- behind Facebook and Twitter• Largest demographic:
women 25-44• Top interests in the U.S.:
crafts, gifts, hobbies/leisure, interior design, fashion designers/collections
There is one “MUST”
social media networkfor every business
www.ReciprocateLLC.com
www.ReciprocateLLC.com
Why LinkedIn?
www.ReciprocateLLC.com
175+ million members– All looking for networking– Networking with people they
• Know• Like• Trust
The Power of Connections
www.ReciprocateLLC.com
Keep Current – Trends and Technologies
www.ReciprocateLLC.com
By 2013, more consumers will access
the web from mobile devices than desktop or laptop
computers
70% of daily mobile internet users
use social media
Mobile and Social Media
www.ReciprocateLLC.com
As of September 2012, 85% of American adults have a cell
phone and 45% have a smartphone.
QR Codes
www.ReciprocateLLC.com
www.ReciprocateLLC.com
4 ways to use social media
1. Brand buildingto enhance reach and reputation
2. Networking and relationship-buildingwith potential clients, current clients, colleagues
3. Showcase your work
4. Outreach to and interactionwith the public i.e. local residents affected by projects
www.ReciprocateLLC.com
Social Media in the Construction Industry
% of construction and landscape design offices using social media
17%The Society for Marketing Professional Services , August 2011 study
The Cost of Free
www.ReciprocateLLC.com
• Time– Initial research– Setting up profiles– Ongoing updates
• Effort– Creative, informational updates
• Commitment– Ongoing, not one time
Most social media networks are “free”
www.ReciprocateLLC.com
Do you need an Online Marketing Specialist?
• Knowing what NOT to do saves time and money• Help integrate social media into your comprehensive
marketing plan• Develop an Internet Marketing Strategy using best practices
• Leverage the power of online marketing• Social Media – Mobile – Email – Paid Advertising
• Properly set up and optimize profiles• Mistakes can be tragic
• Keep up to date on constant changes
www.ReciprocateLLC.com
What to expectRed Flags
• Talk in gibberish or use lots of buzz words• Guarantees
– Results– Google Ranking– Number of connections or followers
especially if they are within a short period of time
• Instant quote before listeningwww.ReciprocateLLC.com
Key Takeaways• The Importance of Keywords and Search
• How to find your “Sweet Spot” and the best social network
• Compared networks
• THE one best social network for everyone
• QR codes and mobile’s impact on social media
• 4 ways to use social media
• The cost of “free”
• Social media “expert” red flags
www.ReciprocateLLC.com
Karen Emanuelson
850.325.0335
Facebook.com/ReciprocateLLC
LinkedIn.com/in/karenemanuelson
Twitter @kareneman
www.ReciprocateLLC.com