social media for brands: how intimacy impacts reach
TRANSCRIPT
Social Media: Improving Intimacy,
Expanding Reach
Tom Treanor
Slides: RightMixMarketing.com/intimacy
Presented to the Silicon Valley Institute for Innovation
Facebook ads
Black Hat SEO
Buying Followers
Email Marketing
Google Adwords
Banner Ads Guest Posting
Twitter ChatsBanner Advertising
Affiliate Marketing
Video Marketing
Social Media Ads
Blog Promotion
Sponsored TweetsWhite Hat SEO
Webinars
So many ways to market
So why do we care about intimacy?
Be Real People
Instead of one big megaphone…
Social Media, Distributed
• Companies with “Personalities” will win
In the Social World…
• Distributed Social Media (versus
Centralized) versus centralized creates
deeper connections and spreads the effort
Use Multiple Media Types
Blog Post
Podcast
Video
Webinar
Picture
Infographic
Intim
acyPresentation
White Paper
More Media Types = More Platforms
Blog Post
Podcast
Video
Webinar
Picture
Infographic
Presentation
eBook
If a solder paste company can do it, so can you!
• Companies mastering multiple
media types will win
In the Social World…
• Multiple platforms expand reach
and tap into new audiences
Tie Online to the “Real World”
http://www.dailymail.co.uk/news/article-2293235/Curtis-Woodhouse-Shamed-Twitter-troll-James-OBrien-makes-humbling-apology-live-TV-professional-
boxer.html
What happens online doesn’t stay online!
Curtis WoodhousePresident Obama
More news headlines than Obama
21K new followers in 1 month
Curtis Woodhouse on Twitter
http://www.youtube.com/watch?v=CQMes8rB4vE
Dana White turns accidentally tweeting his
cell # into a campaign to connect with fans
Sunglass hut brings us from store to online
• Companies that connect the
virtual and real worlds win
In a Social World…
• Fans that have experiences
are compelled to share
Be Remarkable
Smitten Ice Cream’s process is remarkable
And they moved into a custom-built container
YouTube shares ensue…
As do photo shares
• “Remarkable” activates fans effortlessly
In a Social World…
• Remarkable can be:
• Design
• Customer service
• Experience
• What else?
Intimacy
Connection
Reach
Be Real People
Use Multiple Media Types
Tie Online to the “Real World”
Be Remarkable
Slides:
RightMixMarketing.com/intimacy