e-CBD Workshop: Social Media 2014

Luke GarfieldInternet Marketing ManagerOctober 2013

What is social media?

• A buzz word?

• A magic remedy to fix all your marketing ills?

• Another marketing channel that you should use to make your brand and it’s products and services more visible.

• A tool.

• Success can look easy at first glance.

Social Networks (the buzzword ones)

Facebook - General: Photos, Videos, Apps.Twitter - Micro blogging, conversationalInstagram – Photo sharingYouTube – Video SharingGoogle+ - General: Photos, VideosLinkedIn – Business & Professional NetworkingPinterest – Online Pinboard – image basedTumblr – Microblogging platformMyspace – A social media memory ...

Which Network Should I Use?

• What networks do you use on a personal basis?

• Use a network on a personal level, participate in the medium, check out what others are doing and adapt it for your own use.

• Work out the network you feel you can reach your audience on.

Set Goals

• Some goals might include:1. Make your brand more visible

2. Attract new clients/customers

3. Provide customer support and Q & A

4. Drive more sales online and offline

5. Encourage fans to leave testimonials and reviews of products/services

• Think about concrete things you can measure

• Be realistic

• Be specific e.g. 200 new likes in 1 month

• Write it down

Who Is Your Audience?

• Male, Female or Both

• Age, Location

• Interests

• How do they think/feel about certain things? Can your business join the conversation about these things making you relevant to them?

Get Purposeful. Get Educated

• Make a posting/tweeting etc. editorial schedule.

• Set aside time for social media activities.

• Set aside some time to read about social media marketing (see handout and references).

• See what others are doing

• Experiment and measure the success

• Have a one-on-one social media marketing session with e-CBD

Social Media And Conversions

2013 State Of Inbound Marketing Annual Report – www.hubspot.net

Social Networks & Customers

2013 State Of Inbound Marketing Annual Report – www.hubspot.net

No One Wants To Know About My Business ...

Competitions

Get a double whammy with your social by creating competitions which not only get you more visible on social but also:

• build your email database

• create more content for your website (helping your SEO)

• other

Warning: think out your competition before getting started ...

Do they work?

Measuring Success

Measuring Success

Measuring Success

Social Media Tips

• Post regularly enough but not too much (could you be any more ambiguous?)

• Post about “other things” not always making the sell - experiment with the ratio of sell and “other”.

• When you do the sell keep with the tone of the medium.

• Post/tweet to highlight special dates - tie it in uniquely with your business.

• Get cheesy - it might actually work.

● Get Visual - smart phones make it easy - but spend a little time learning how to take nice photos.

● Make a video - smart phones make it easy - but spend a little time learning how to make a decent DIY video.

● Run competitions.● Ask people to check-in.● Use Facebook ads to promote important posts

and have a “Like Ad” running to build likes ($5 per day)

Watch Others, Educate Yourself, Experiment & Get Your Hands Dirty

Social Media Is Only One Part Of The Puzzle

2013 State Of Inbound Marketing Annual Report – www.hubspot.net

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