Social Media CaseStudy of Politician: Abdul Sattar

Download Social Media CaseStudy of Politician: Abdul Sattar

Post on 16-Jul-2015

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To promote Abdul Sattar as candidate for Congress from Sillod constituency for Maharashtra assembly elections that held on 15 October 2014.OBJECTIVE

WhatWeDid

PlatformsWeUsed

Few statistics9000+ Fans476 Posts25000+ Page Views100000+ Engaged Users110000+ Interactions1 Million+ ReachContent appealing to youth segmentNews and important updatesDevelopment work done in the pastInterview videosEncouraging people to vote Cartoon series supporting Abdul Sattar for electionsInspiring leadership quotesPromoting rallys schedule

More than 94% fans in age group of 18 and above

Quotes

Festive Wishes

Promotion Posts

Promoting Party Motto

Posts promoting the reasons for people to vote for Abdul Sattar

Promotion during the elections

Just before Elections

Facebook Applications Developed

Exclusive Photo Application: For fans to show their support for Abdul Sattar

Facebook Application Developed

The Facebook campaign targeted to youth :

People participated in the contest in huge numbers to support their favorite leader

Few statistics289 Tweets1000+ Interactions30000+ ReachUsed as a channel of instant communicationNews and important updates in real-timeChannel for interactivity & feedbackInspiring leadership quotesPromoting rallys schedule

Few statistics23 Videos Uploaded48000+ Views

450+ Interactions400+ Minutes WatchedCustomization of channel with social linksInterviews and development works videosVideos from different public engagementsCross promotion of videos on other mediumsEnhancing of videos via meta tags, descriptions etc.

Few statistics11000+ Unique Visitors13000+ Sessions6+ Minutes per Session7+ Pages per SessionCustom website developed for Abdul SattarUsed as a channel for interactivity and feedbackRegular flow of useful content among categories like news, articles, information pieces etc.Dedicated channel for user support by creating a dedicated Nagrik Suvidha Kendra

58000+ Page Views

Nagarik Suvidha KendraTo receive complaints and suggestionsDedicated landline number to receive callsForm on website to submit complaints/suggestionsCreated a direct connection with peoplePersonal call post issue resolution

*Nagrik Suvidha Kendra developed by rtCamp Solutions Pvt Ltd. (http://rtcamp.com)

Few statisticsRegular Newsletter Blasts46%+ Open Rate12000+ RecipientsTimely newsletter campaign for target audienceCampaign used to keep audience updated with the details of upcoming events, past developments etc.Researched design and layout of the newslettersInformation about multiple channels 7 multiple campaign in newsletters

Newsletter promotion

Regular email marketing campaigns to reach out to the target audience. Response was amazing.

Few statistics18000 Miss Call Registrations25,00,000+ SMS sent 3,00,000+ WhatsApp Msg.5,00,000 Voice CallTo drive registration campaign via miss callsRegular feed of SMSs to registered audienceRecorded voice call to the registered usersWhatsApp also used as a channel to increase reach and viral share of the curated contentInformation about happenings and events

Promoting CampaignsCurated Content

Achieved 9000+ fans in 2 months on Facebook.Twitter followers were increased from 0 to 500+ YouTube views were skyrocketed from 100 to 50,000+ Newsletter campaign got an average opening rate of more than 46% Thousands of people gave missed calls to support their leader. With proper positioning on social media about Abdul Sattars honest and hardworking image, the peoples sentiment towards him has been extremely positive. As a result of this, he won the election from his constituency.

Statistics and Results

WhatWeAchieved

Thank you