BUILDING THE TRIANGLE OF TRUST

Getting Started In Social MediaGetting Started In Social MediaGetting Started In Social MediaGetting Started In Social MediaPresentation to Enterprising WomenPresentation to Enterprising WomenPresentation to Enterprising WomenPresentation to Enterprising Women

21212121stststst July 2010July 2010July 2010July 2010

WrittleWrittleWrittleWrittle CollegeCollegeCollegeCollege

ABOUT ME

� Small Business & Social Media Coach

� Founder of Resolution Coaching & The Virtual Business Genie

� Background 25 years in Public & Private Sector

� Published Author� Published Author

� Trained with Paul McKenna & Richard Bandler

� Once Abseiled off County Hall For Charity

� Near Death Experience in 1995

� Gt Grandfather Broke Steam Train Speed Record in 1934 with The Flying Scotsman

WHAT WE’LL COVER THIS MORNING

��Why do you want to use Social Media?Why do you want to use Social Media?

��What is Social Media?What is Social Media?

�� LayingLaying the foundationsthe foundations

WhatWhat platforms?platforms?��WhatWhat platforms?platforms?

��More about More about FacebookFacebook / Twitter / Linked In/ Twitter / Linked In

�� Rules Of EngagementRules Of Engagement

�� Q & AQ & A

�� Next StepsNext Steps

THE ROAD TO CREDIBILITY/CLIENTS/CASH

WHY USE SOCIAL MEDIA?

��Build a BrandBuild a BrandBuild a BrandBuild a BrandBuild a BrandBuild a BrandBuild a BrandBuild a Brand

��Generate LeadsGenerate LeadsGenerate LeadsGenerate LeadsGenerate LeadsGenerate LeadsGenerate LeadsGenerate Leads

��Promote A BookPromote A BookPromote A BookPromote A BookPromote A BookPromote A BookPromote A BookPromote A Book

Lead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A Cause��Lead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A CauseLead A Cause

�� Increase Your TrafficIncrease Your TrafficIncrease Your TrafficIncrease Your TrafficIncrease Your TrafficIncrease Your TrafficIncrease Your TrafficIncrease Your Traffic

��Raise Your ProfileRaise Your ProfileRaise Your ProfileRaise Your ProfileRaise Your ProfileRaise Your ProfileRaise Your ProfileRaise Your Profile

��Sell More Products Sell More Products Sell More Products Sell More Products Sell More Products Sell More Products Sell More Products Sell More Products

WHAT IS SOCIAL MEDIA?

ShareShareCreateCreate

Convert/MeasureConvert/Measure DiscussDiscuss

LAYING THE FOUNDATIONS

ProductSocial Media

Process

USP

Website You

Strategy Conversion

Measure

WHAT PLATFORMS?

Core concept is good Core concept is good ––Core concept is good Core concept is good ––not a silly place where not a silly place where you meet old friends for you meet old friends for

a stupid chata stupid chat

PRINGLES / COCA COLA / ADIDAS / RED BULL

Inform Others Help Others

Share Amusing Stuff Be Interested

Have An Opinion Be Controversial

TWITTER TELECLASS!

Create Your Profile

Upload CV Picture

Make Connections

Join Groups Discuss

Use The Magic E-mail

Don’t Spam Be Yourself

RULES OF ENGAGEMENT

It’s Conversational

Serving Without Selling

Stop Flogging Your Stuff

Don’t Abuse Abuse Abuse Abuse Be

RESPECTFULIt’s A Two Way

Thing

Don’t Abuse Abuse Abuse Abuse The

Relationship

TONE: Think Service

TIMING: Respond Quickly

It’s A Long Long Long Long Term Term Term Term

Commitment

OTHER RECOMMENDATIONS

Pick 2Pick 2Pick 2Pick 2----3 social media sites 3 social media sites 3 social media sites 3 social media sites that are active in your niche that are active in your niche that are active in your niche that are active in your niche

and focus on them rather than and focus on them rather than and focus on them rather than and focus on them rather than and focus on them rather than and focus on them rather than and focus on them rather than and focus on them rather than spreading yourself too thin spreading yourself too thin spreading yourself too thin spreading yourself too thin

cross every available networkcross every available networkcross every available networkcross every available network

DON’T LET SOCIAL MEDIA TAKE

OVER YOUR LIFE

Create A Social Media

Timetable

Beware of Distraction

Remind yourself what you want to get out of this

Use Social Media As Part of Your Marketing

Do What Suits Your Personality

Enjoy It, Have Fun And Share

The Love

Measure

Q & A

Write Down Your 3 Write Down Your 3 Write Down Your 3 Write Down Your 3

Biggest Social Media Biggest Social Media Biggest Social Media Biggest Social Media Biggest Social Media Biggest Social Media Biggest Social Media Biggest Social Media

ChallengesChallengesChallengesChallenges

NEXT STEPS

� Create a password schedule

� Register a profile

� Create a unique bio (save it/review it)

� Upload a photograph (don’t keep changing)� Upload a photograph (don’t keep changing)

� Set up automation for your updates

� Set up applications

� Be consistent

� Keep learning

'Markets consist of 'Markets consist of 'Markets consist of 'Markets consist of

human beings, not human beings, not human beings, not human beings, not

demographic demographic demographic demographic demographic demographic demographic demographic

sectors‘sectors‘sectors‘sectors‘

“The Cluetrain Manifesto” –

Rick Levine

CONCLUSION

Register for the following:Register for the following:Register for the following:Register for the following:----

� Teleclass with Mark Shaw� Teleclass with Mark Shaw

� Join The Social Media Surgery

� Register For 20 Free Social Media Videos

WHERE CAN YOU FIND ME?

�@dashwood

� Facebook

� www.7coreprinciples.co.uk

www.resolutioncoaching.co.uk� www.resolutioncoaching.co.uk

� Flickr.com

� You Tube

THANK YOU

More Information

www.resolutioncoaching.co.uk

www.virtualbusinessgenie.comwww.virtualbusinessgenie.com

01376 33469201376 33469201376 33469201376 334692

wendy@resolutioncoaching.co.uk