social media bootcamp 2013 - session 1
DESCRIPTION
Slides from the first week of social media bootcamp presented by Marissa Wasseluk & Adriana Diaz of Community Media WorkshopTRANSCRIPT
Adriana Diaz & Marissa WasselukCommunity Media [email protected] -- [email protected] Follow on Twitter @npcommunicatorhttp://www.communitymediaworkshop.org
social media bootcamp
social media
social media
Defining Social
• Connecting• Collaborating• Interacting• Engaging
It’s all about developing meaningful relationships by engaging audiences through
conversations
The Top 5
find your audience!
online users: technographics & categories
creatorsconversationalistscriticscollectorsjoinersspectatorsIn-actives
} influencers
organizers {
} majority
online users: tools categorized by people’s actions
• people creating: blogs, podcasts, videos• people connecting: social networks• people collaborating: wiki’s, crowd sourcing• people reacting: reviews, liking, digging• people accelerating consumption: sharing,
aggregating, RSS feeds
Where is Everybody?Finding your audience online based on demographics
Meet Our Content Crushes
Meet Our Content Crushes
Meet Our Content Crushes
That’s all fine and good BUT WHAT DOES THIS HAVE
TO DO WITH ME?
:: break ::
:: social media tools ::
The Power of Facebook
Profiles
Fan Pages
Groups
1. Allow more then one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Introduce and provide context to content you share
5. Communicate visually
Comic byhttp://blog.getpostrocket.com
TwitterListen & monitor
Tweet speaks to allFollow & share
Immediate & wide
Twitter is like…
RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy of a tweet
What’s a HASHTAG?How does it work?
???
RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy of a tweet
What you should be doing on Twitter
1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you
OUR Hashtag
#smb13
developing a social media policy
Social Media Policy
• identifies organization culture & voice• anticipates audience engagement• sets guidelines for online engagement• preventing and responding to crisis• define what you can and can not control
Control Some Control No Control
Website
Blog
Mission
Brochures
Policies
… things we create in house
Employees/Staff
Comments on our blog
Facebook Page
Twitter Accounts
Search
… things we can participate and have some influence
Competitors
Comments on other blogs
Reviews on other sites
Reactions or responses to services, products or brand
… things we need to respond to
Homework
• Complete the social media policy worksheet. Due by Wednesday, Feb 27 by 10 a.m. Email your responses to [email protected]
• Continue following and monitoring the #smb13 conversation on twitter. Post your own “content crushes” with your Twitter account.
Q + Adiscussion