social media boot camp 20130315
TRANSCRIPT
![Page 1: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/1.jpg)
presents
presented by
Social Media Boot Camp
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key Accounts & Co-Founder
![Page 2: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/2.jpg)
About Today…
Download This Presentation on SlideShare
We’re here to help… • Toward the end of day • Consultations at your convenience
![Page 3: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/3.jpg)
What We Will Cover
• Facebook • Twitter • Linkedin • YouTube • Blogging
![Page 4: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/4.jpg)
• 1 Billion monthly active users • 3.5 Billion pieces of content shared each day • Each user shares 415 pieces of content per year • 24% of user base 35-54 years old
• 58% women • 42% men
• The biggest growth: 45-54 year-olds
![Page 5: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/5.jpg)
The 3 most important reasons businesses leverage social media are:
1. Connecting with customers 2. Visibility 3. Self-promotion
• 80% of businesses today are using Facebook • 47% of users say that Facebook had the greatest impact on their purchase behavior • 58% of businesses saw a drop in marketing costs by moving to social marketing
![Page 6: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/6.jpg)
The power of sharing...
![Page 7: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/7.jpg)
3 Cover Photo
Benchmarking
Shortened url
![Page 8: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/8.jpg)
![Page 9: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/9.jpg)
![Page 10: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/10.jpg)
![Page 11: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/11.jpg)
Facebook ads Promote a post Run a contest
![Page 12: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/12.jpg)
• Develop a unique voice & relate to your audience
• Have diverse content
• Ask for what you want
• Be consistent
• Benchmark
![Page 13: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/13.jpg)
Since the beginning of Twitter there has been over 163 billion tweets sent In 2012, an average of 175 million tweets were sent from Twitter everyday in the US The average twitter user spends about 23 minutes a day checking tweets
![Page 14: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/14.jpg)
• 53% of people on Twitter recommend products in their tweets
• 73% of Americans trust information and advice from Twitter
• 31% of US Consumers have searched a hashtag they saw on TV
![Page 15: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/15.jpg)
69% of follows on Twitter are suggested by friends 79% of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from brands they follow Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
![Page 16: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/16.jpg)
Search Twitter for:
1. Brands
2. People
3. Keywords
![Page 17: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/17.jpg)
A great way to connect with people you want to engage with. Don’t just RT. Add value to the conversation.
![Page 18: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/18.jpg)
Hash Tags (#)
#joltbolt
![Page 19: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/19.jpg)
Management Tools
![Page 20: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/20.jpg)
• Over 200 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes:
• Business intelligence • Business development • Creation of business relationships • Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50
million
Linkedin - Overview
![Page 21: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/21.jpg)
![Page 22: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/22.jpg)
Personal Profiles
![Page 23: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/23.jpg)
Establish a personal presence
Connect with customers and other businesses
Demonstrate your expertise
Leverage Your Personal Profiles
![Page 24: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/24.jpg)
Company Profile
![Page 25: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/25.jpg)
Share content and make updates
Create groups and participate in discussions
Build key relationships
Add Linkedin button to your website
Monitor your competitors
5 Tips To Growing Your Business On Linkedin
![Page 26: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/26.jpg)
![Page 27: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/27.jpg)
• 2nd largest search engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube:
• 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service
• More than 20% of global YouTube views are on mobile devices
![Page 28: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/28.jpg)
Getting Started
![Page 29: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/29.jpg)
Uploading Video
![Page 30: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/30.jpg)
Annotations
![Page 31: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/31.jpg)
Friends & Subscribers
![Page 32: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/32.jpg)
Engagement
![Page 33: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/33.jpg)
Yesterday Today Tomorrow
???
Blogging
![Page 34: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/34.jpg)
Establish Credibility With Social Media
Become the Expert
Create Accounts (Name Claim) Grow
Networks
Create Content
Distribute Content
Participate In Discussion
Lead Discussion
![Page 35: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/35.jpg)
Become the Expert
Establish Credibility With Social Media
Create Accounts (Name Claim) Grow
Networks
Create Content
Distribute Content
Lead Discussion
Participate In Discussion
![Page 36: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/36.jpg)
SM Platforms
Social Media
Published Online Media
Market Sheet
White Paper
Press Release
Application Note
Intranet/ eLiterature
Conference Presentation
Website
Tech Paper
Published Print
Media
Blog Post
Maximize Opportunities
Multi-purpose Content
Engaging:
- fans
- markets
- customers
LinkedIn Twitter
YouTube
Email Campaign
![Page 37: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/37.jpg)
Blogs = Expert & Support SEO
Social Properties
Distribute
Prospects Interaction
Branding
Search Engines
Website (blog)
Content Rank
Nee
d
![Page 38: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/38.jpg)
• Establish a Presence
• Be consistent
• Engage
• Monitor, Track, Benchmark
Take-Aways
![Page 39: Social Media Boot Camp 20130315](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d538aebb61eb071b8b4669/html5/thumbnails/39.jpg)
Questions??
Site-Seeker, Inc. © 2013