social media board 2010
TRANSCRIPT
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old communication model = monologue
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The Past
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The Future of Marketingat Pace
Using what we have learned
From 2008…..
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Marketing and Outreach 06/07• Developed first Pace audience chart to
identify where marketing efforts would be focused.
• Focused efforts primarily on school districts– Development of “Groups”– Utilizing Matrix
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Examining target audiences• Mental Health Marketing group
– Children's Hospital CDU– Base Service Units/ Service Coordination– Wraparound Agencies– Family Support Organizations
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Raiser’s Edge database will:• Improve management of
constituents• Improve communication with
constituents• Improve analysis of marketing
and fundraising efforts
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The Present
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Districts
Parents
Community
Mental Health
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Raiser’s Edge
Constant Contact
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Social Media…
… is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio
http://www.wikipedia.org
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WHAT?!
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Social Media is people having conversations online
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Conversations are powered by:•Blogs•Online Chat•RSS•Social Networks•Message Boards•Podcasts•Video Sharing Sites•Photo Sharing Sites•Virtual Worlds
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Why should we care???
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>120,000,000videos
200,000 new videos per day
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>200,000,000 blogs
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73%Of active online users
have read a blog
Source: Universal McCann Comparative Study on Social Media Trends April 2008
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have joined a social network
57%
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Twitter now has 105,779,710 registered users.
180 million unique visitors come to the site every month.
New users are signing up at the rate of 300,000 per day.
http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics
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39%
Subscribe to an RSS feed
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55%have uploaded photos
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83% have watched video clips
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“In 2010, if you are not on a social
network site, you are not on the
internet.”IAB Status Report: User Generated Content, Social Media, & Advertising
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Social Media is not a fad
It is a fundament
al shift in the way
we communica
te and advertise
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So what does it all mean??
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Only 14% of people trust
advertisements
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78%of people trust recommendationsof other consumers
Nielsen “Trust in Advertising” Report, October 2007
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That’s….
14% vs. 78%
hmmmmm……
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The new communication model is
Dialogue
I’m justtweetingto tell youI blogged
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Which means we ARE….transparent
inclusiveauthentic
vibrant
…. and means we are NOT
controlled
planned
exclusive
product-driven“on message”
genuine
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Generation X
born late 1960’sTo
early 1980’s
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Trust bloggers’
opinions on products &
services
32%
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55,497,740
facebook users between the age of 25 – 55
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They don’t care about our Ads
They care about what other people
think
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Listening
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Putting ourselvesPutting ourselves
out thereout there
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Starting conversations…..
…. Not talking AT people, but WITH them
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We are relinquishing control
Well… some of it…
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Reminder:
The goal is NOT to
control the conversation
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The goal is to:
enableinspire
influence
And engage
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