vscpa board retreat: social media presentation
DESCRIPTION
Presentation given to the Board of Directors of the Virginia Society of Certified Public Accounts on the power of using social media.TRANSCRIPT
The Power of Social MediaOctober 27, 2009
Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
What the heck is Web 2.0 & social media?
BlackPlanet.com, Flickr.com, Reunion.com, aSmallWorld, Bebo, Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook, Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google, Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn, LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll, Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
The Social Media Landscape
SOCIAL MEDIAIS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTIONAND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online.
Photo by Kris Hoet
• Blogs
• Online Chat & Listservs
• RSS
• Widgets
• Wikis
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
The CONVERSATIONS are powered by…
Why should I care aboutWeb 2.0 & social media?
Is Social Media a Fad? Socialnomics.net
Reason #1SOCIAL NETWORKING SITES ARE MOST POPULAR SITESNEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
Reason #2SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009
Reason #3TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
The old communication model was aMONOLOGUE.A >>> B
The new communication model is a DIALOGUE. A<<<>>>B
They already wield $350 BILLION/ YEAR in direct spending power.
By 2010, MILLENIALS/GEN Y-ERSwill outnumber BABY BOOMERS.
MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs.
What are some of the advantagesof Web 2.0 & social media?
• Transparent/open
• Inclusive
• Authentic
• Vibrant
• Consumer-driven
Old way… New way…
• Controlled
• Organized
• Exclusive
• One sided
• Product-driven
Only 14% of people trustADVERTISEMENTS.A >>> B
78% of people trust RECOMMENDATIONSof other consumers.A<<< >>> B
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Quickly change
• Connection
Some more ADVANTAGES…
How do I get on theWeb 2.0 & social media train?
A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…
• Remember it’s a dialogue not a monologue
• Set up a profile
• Friend 25 people you know
• Begin to converse
B. Participate
C. Getting Started
D. Traffic Signs
• Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal)> Create ‘Friend’ groups
> Edit privacy settings
• Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb
• Policy: Obey or set company guidelines for participation
E. Test Drive
• 7 million users > 1,382% increase in one year > largest age group is 35-49
• It’s simple> Communicate short (140-
character) bursts of information to the people that subscribe to your updates
> These updates are known as “tweets.”
Twitter 101: Commoncraft.com
How do I get started? 1. SET UP AN ACCOUNT
How do I get started? 2. ENTER PROFILE INFO
How do I get started? 3. FIND OR FOLLOW FRIENDS& GROUPS
Tweetdeck
• Runs on your desktop
• Multiple accounts
• Friend & search columns
• Facebook & Myspace
• iPhone app
How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
FOLLOWING
@usernameDM (Direct Message)
RT (Retweet)
#HASHTAG
TweetUpShortened URL
How do I get started? 5. LEARN THE TWITTERVERSE
TWEET
How is the VSCPA involvedin Web 2.0 & social media?
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter.com/VSCPANews)
> Photo sharing (Flickr.com)
> Video, Videocasts (YouTube. Coming Soon!)
> Social networking (LinkedIn, Facebook groups)
> Online communities targeted to different practice areas, including e-mail listserves
> Visit “Social Media” section of www.vscpa.com
New MULTIMEDIA & ONLINE OFFERINGSto enhance membership
OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/
• Videos & Media:www.financialfitness.com > www.aicpa.org/Media+Center/ >www.feedthepig.com
• Learning: www.cpalearning2.com
RESOURCES on social mediaBlogs•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com
Microblogging/Tracking•Twitter: www.Twitter.com
•TweetDeck: www.TweetDeck.com
•TwitterBerry: www.orangatame.com/products/twitterberry/
•HootSuite: www.HootSuite.com
•Tweetie: www.atebits.com/tweetie-iphone/
•Hashtag: http://hashtag.org
•Google Alerts: www.google.com/alerts
RESOURCES on social media
Social networks•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•HubStreet: www.HubStreet.com (a new one for CPAs and lawyers)
Multimedia sharing sites• YouTube: www.YouTube.com (videos)
• Flickr: www.Flickr.com (photos)
• Picasa: Picasa.Google.com (photos)
• SlideShare: www.Slideshare.com (slidedecks)
RESOURCES on social media
Podcasting• iTunes: www.apple.com/itunes(for finding and listening to podcasts)
• Audacity: audacity.sourceforge.net(for recording / editing podcasts)
Wikis• PB Wiki: www.PBWiki.com
• WikiSpaces: www.WikiSpaces.com
Virtual worlds• Second Life: www.SecondLife.com
CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: [email protected]
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambertwww.twitter.com/VSCPANews
THANK YOUvery, very much!