social media best practices property management and apartment marketing professionals
DESCRIPTION
"Social Media Best Practices for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in November 2013 by Charity Zierten, of Socially Engaged Marketing. http://www.sociallyengagedmarketing.com #NOAAsmTRANSCRIPT
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
social media BEST PRACTICESCharity Zierten
Socially Engaged Marketing, NOAA and vendor sponsorsare not affiliated with or endorse the following publicly available social networking tools and resources.
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
AGENDA
• Best Practices Reminders• Content Creation & Curation• Free Tools• Reputation Management
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
99 benefits but “free” ain’t one of ‘em
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Leverage Social Networking Platforms to:• Connect with residents• Increase visibility of your community online• Improve resident retention and referrals• Share important news with residents• Challenge your competition
the purpose of SOCIAL MEDIA
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
&goals
1
STRATEGY
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
name, address& phone
2
CONSISTENT
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
&phrases
3
KEY WORDS
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consistency
4
CONTENT
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withmarketing plan
5
INTEGRATE
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6
IN THENEWS
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things you may not KNOW
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
post hyper-local UPDATES
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invite via EMAIL
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
facebook HASHTAG
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
changes to TWITTER
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
creation &curation
6
CONTENT
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
• It is hilarious!• It is incredible or
unbelievable.• It is deeply emotional.• It agrees with our
world view.• It makes us stop and
think.
reasons we SHARE
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
reasons we SHARE
• It isn’t covered by mainstreammedia (yet).
• It will make someone smile.• It is dramatic.• It is embarrassing.• It is provocative (but SFW).
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
educate, excite & AMAZE
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
you can share statistics…
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
& you can share the love
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsmCopyright ©2012 Socially Engaged Marketing® All rights reserved.
consider a photo CONTEST
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
use multiple visual social networks
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
did you know that fans can reply with photo?
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
pet photo contests are still popular
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
how-to D-I-Y
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
entertain, humor & PERSONALITY
leased in 24 hours!
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
the pet perspective
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
inspire, motivate & ENCOURAGE
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
tap into the spirit of the community
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jump the SHARK?
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
local CONTENT
IMAGE CREDIT: Shutterstock
local CONTENT
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location, location, LOCATION
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
local RESOURCES
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
include TEAMS
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30 in THIRTY
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
strengthen the brand message, build relationships & encourage
LOYALTY
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
reminders & REWARDSlocal rewards & REMINDERS
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
TOOLS
7
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
• Affinity is how much activity an individual has had with your page. How close is the relationship?
• Weight is how much an update, photo or video is shared, commented on, liked or clicked.
• Time Decay is the length of time the post has been online.
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Pixlr.com & Gimp.org
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Pinterest.com/source/______.___
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Slidely is the new Animoto
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Resources for Pinterest
highlight text to create images
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Resources for Pinterest
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
social media BEST PRACTICESCharity Zierten
Facebook.com/SoEngaged