email best practices for young professionals
TRANSCRIPT
STEPPING UP YOUR OUTREACH GAME: Email best practices
Home cooked for HBS, Cal State LA
@JuanSvas
Feel more comfortable writing emails that generate opportunities and more importantly positive responses.
GOAL @JuanSvas
ABOUT ME @JuanSvas
Mayor’s Operations Innovation Team
Hustler * Ad Agencies * Consultant * Tech Company
➡ Opportunities
➡ Email anatomy
➡ Tips and tactics
AGENDA @JuanSvas
OPPORTUNITIES @JuanSvas
When to leverage email? ➡ Social occasions ➡ Group email ➡ Personal connection/referral ➡ Requested on social media
Protip: Frame the conversation as “Can I have your email? I’d like to learn more about…”
STORY @JuanSvas
STORY @JuanSvas
DISCUSSION @JuanSvas
Now you go - when have you seen an opportunity to follow-up with someone for professional reasons?
ANATOMY @JuanSvas
Protip: Have an intuitive & professional email address. [email protected], not [email protected]
Protip: Be careful using BCC.
ACTIVITY @JuanSvas
Email me - [email protected] ➡ Chief Innovation Officer @ Google LA ➡ Olivia Reyes is a friend in common ➡ We met @ a DTLA tech meetup
ACTIVITY @JuanSvas
Email me - [email protected] ➡ Chief Innovation Officer @
Google LA ➡ Olivia Reyes is a friend in
common ➡ We met @ a DTLA tech
meetup
TACTICS @JuanSvas
➡ Customize your email signature, link to LinkedIn/blog ➡ When asking for meeting, recommend 2 days & 2 times ➡ Connect people who can collaborate, link to LinkedIn
profiles ➡ Follow up within 24 hours ➡ Don’t make lame excuses ➡ Keep it short - ideally 1 phone screen ➡ Subject lines: aim for 4-7 short words ➡ Paragraphs: 2-3 sentences ➡ Be respectful but more importantly brief ➡ SPELLCHCEK, awlays ➡ Have a reasonable, realistic ask ➡ A “too big of an ask” can be used to force a smaller “yes” ➡ Hyperlink when relevant ➡ Don’t abuse special characters (-,.!?*# ➡ Simple is better ➡ Embed screenshots if relevant
HOMEWORK @JuanSvas
➡ Small sheet of paper ➡ Write your email, dream job title/company you work at ➡ Choose conference, meetup, happy hour
HOMEWORK @JuanSvas
➡ Small sheet of paper ➡ Write your email, dream job title/company you work at ➡ Choose conference, meetup, happy hour ➡ EXCHANGE WITH SOMEONE ➡ Take a picture ➡ Once you get home follow-up with each other
➡ Sender’s goal is to schedule time to talk ➡ Recipient, email back feedback on how the email
could have been more effective ➡ Don’t be a dick ➡ Provide constructive, respectful feedback
Thank you
@JuanSVas
www.vasquezsays.com
www.techtinx.com
@JuanSvas