social media audit - premier soccer league teams

Social Media Audit - Premier Soccer League Teams

Introduction

• This is a Social Media Audit of the 16 Official Premier Soccer League Teams in South Africa.

• The time frame of the audit was from 11th October – 11th

November 2013.

• The Social Media channels analyzed for the audit are Facebook & Twitter.

• The criteria used to assess the performance of PSL teams on Facebook: Engagement, Fan Growth and Mentions.

• The criteria used to assess the performance of PSL teams on Twitter: Engagement, Fan Growth and Cumulative reach.

Glossary• People Talking About This (PTAT) - The number of people talking about

your Facebook Page, by story type. (Unique Users)

• Fans: The total number of people who have liked your Page.

• Facebook Mentions: The number of people who mentioned any of the

PSL teams anywhere on Facebook.

• Cumulative Reach: refers to the number of people that are reached from

exposure to a tweet.

• Original Tweets: refer to tweets composed by individuals, containing the

@name of the team.

• ReTweets: Tweets that users decide to re-share with their own followers.

• Replies: refer to responses to a tweet, containing the @mention of the original tweet composer.

Ajax Cape TownPage Insights

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Fans: 5 302

People Talking About This: 2 151

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g

Most Popular Day: 3th Nov 2013

Most Popular City: Cape Town

Most Popular Age Group: 18 - 24

Ajax Cape Town has 40,5%engaged Facebook Fans

q74% w24%

Facebook Mentions By Gender

Engaged Fans

Passive fans

Facebook Mentions: 12 400 people

Time Frame: 11 Oct – 11 November

Ajax Cape TownTwitter Insights

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Followers: 19 355

Mentions: 2 594

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Most Popular City: Cape Town

Location of Tweets

j30% o70%

Device Used For Tweets

Cumulative Reach: 11 Million

1317832

445Original

Retweets

Replies

Web Mobile

1293477

75 50 48

WesternCape

Gauteng Free state Limpopo KZN

Tweets

Provinces

Amazulu F.CPage Insights

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Fans: 2525

People Talking About This: 199

q

g

Most Popular Day: 15th Sep 2013

Most Popular City: Durban

Most Popular Age Group: 18-24

Amazulu has 7,8% engaged Facebook Fans

q82% w18%

Facebook Mentions by Gender

Engaged Fans

Passive fans

Facebook Mentions 5 600 people


Amazulu F.CTwitter Insights

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Followers: 9 812

Mentions: 1 222

t

Most Popular Day: 22nd Oct 2013

Most Popular City: Gauteng

Location of Tweets

j23% o77%


Cumulative Reach: 3.7 Million

569

441

212Original

Retweets

Replies

Web Mobile

422 297

57 4717

Gauteng KZN WesternCape

Limpopo Free State

Tweets

Provinces


Bidvest Wits Page Insights

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Fans: 3 062


q

g

Most Popular Day: 4th August 2013

Most Popular City: Johannesburg


Bidvest Wits has 5,8% engaged Facebook Fans

q60% w36%


Engaged Fans

Passive fans



Bidvest WitsTwitter Insights

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Followers: 11 782

Mentions: 826

t



Location of Tweets

j33% o67%



450249

127Original

Retweets

Replies

Web Mobile

440

52 4123 21

Gauteng Limpopo WesternCape

Free State KZN

Tweets

Provinces


Bloemfontein CelticPage Insights

qqq

Fans: 3 523


q

g


Most Popular City: Bloemfontein


Bloemfontein Celtic has 5,3%engaged Facebook Fans

q73% w26%


Engaged Fans

Passive fans



Bloemfontein CelticsTwitter Insights

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Followers: 9 009

Mentions: 1018

t

Most Popular Day: 3rd Nov 2013


Location of Tweets

j19% o81%



540334

144Original

Retweets

Replies

Web Mobile

272 268

49 45 43

Gauteng Free State Limpopo KZN WesternCape

Tweets

Provinces


Free State Stars Page Insights

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Fans: 6 970


q

g

Most Popular Day: 6th October 2013



Free State Stars has 2,9%engaged Facebook Fans

q65% w24%


Engaged Fans

Passive fans



Free State StarsTwitter Insights

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Followers: 7 412

Mentions: 786

t

Most Popular Day: 20th Oct 2013


Location of Tweets

j26% o74%



494163

129Original

Retweets

Replies

Web Mobile

348

67 48 40 36


KZN Free State

Tweets

Provinces


Golden Arrows Page Insights

qqq

Fans: 525


q

g

Most Popular Day: 3rd March 2013

Most Popular City: Kwa-Zulu-Natal


Golden Arrows has 9,1% engaged Facebook Fans

q73% w26%


Engaged Fans

Passive fans



Golden ArrowsTwitter Insights

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Followers: 4 248

Mentions: 848

t

Most Popular Day: 23rd Oct 2013


Location of Tweets

j23% o77%



404

321

123Original

Retweets

Replies

Web Mobile

32493

29 27 22


Limpop Free State

Tweets

Provinces


Kaizer ChiefsPage Insights

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Fans: 766 050


qqqq

g

Most Popular Day: 12th May 2013



Kaizer Chiefs has 6,6%engaged Facebook Fans

q64% w32%


Engaged Fans

Passive fans



Kaizer ChiefsTwitter Insights

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Followers: 178 260

Mentions: 44 129

t



Location of Tweets

j14% o86%



20780

12800

10549Original

Retweets

Replies

Web Mobile

236283315 2477 1292 1186


Limpopo Free State

Tweets

Provinces


Mamelodi SundownsPage Insights

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Fans: 80 709


qqqqqq

g




Mamelodi Sundowns has 14%engaged Facebook Fans

q76% w24%


Engaged Fans

Passive fans



Mamelodi SundownsTwitter Insights

qqqqqqqqqq

Followers: 26 116

Mentions: 5878

t



Location of Tweets

j12% o88%


Cumulative Reach: 8,6 Million

2312

2175

1391Original

Retweets

Replies

Web Mobile

2325412 235 218 140


Limpopo Free State

Tweets

Provinces


Maritzburg United Page Insights

qqq

Fans: 987


q

g


Most Popular City: Pietermaritzburg


Maritzburg United has 5,3%engaged Facebook Fans

q76% w24%


Engaged Fans

Passive fans



Maritzburg UnitedTwitter Insights

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Followers: 7 592

Mentions: 973

t



Location of Tweets

j17% o73%



428

412

133Original

Retweets

Replies

Web Mobile

253 250

49 41 41

Gauteng KZN Limpopo Free State WesternCape

Tweets

Provinces


Moroka SwallowsPage Insights

qqqqqqq

Fans: 3 632


q

g




Moroka Swallows has 3,8%engaged Facebook Fans

q82% w17%


Engaged Fans

Passive fans



Moroka SwallowsTwitter Insights

qqqqqqqqqq

Followers: 10 770

Mentions: 1 180

t



Location of Tweets

j23% o77%



532

395

253Original

Retweets

Replies

Web Mobile

465

60 54 54 41

Gauteng Limpopo KZN WesternCape

Free State

Tweets

Provinces


Mpumalanga Black Aces Page Insights

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Fans: 16 747


qqqq

g

Most Popular Day: 22nd Sep 2013

Most Popular City: Accra, Ghana


Mpumalanga Black Aces has 13,9% engaged Facebook Fans

q83% w15%


Engaged Fans

Passive fans



Mpumalanga Black AcesTwitter Insights

qqqq

Followers: 3822

Mentions: 786

t



Location of Tweets

j19% o81%



335

310

141Original

Retweets

Replies

Web Mobile

288

64 45 3822

Gauteng MP WesternCape

Limpopo KZN

Tweets

Provinces


Orlando PiratesPage Insights

qqqqqqqqqqqqq

Fans: 359 528


qqqqqq

g





Orlando Pirates has 9,5%engaged Facebook Fans

q70% w30%


Engaged Fans

Passive fans


Orlando PiratesTwitter Insights

qqqqqqqqqqqqqqq

Followers: 110 945

Mentions: 74 886

t



Location of Tweets

j12% o88%



29919

33732

11235Original

Retweets

Replies

Web Mobile

291215174 3703 2353 1849


Free State Limpopo

Tweets

Provinces


Platinum Stars Page Insights

qqqqqq

Fans: 3 678


qq

g


Most Popular City: Rustenburg


Platinum Stars has 16,5%engaged Facebook Fans

q76% w22%


Engaged Fans

Passive fans



Platinum StarsTwitter Insights

qqqqqqq

Followers: 8 835

Mentions: 2 068

t



Location of Tweets

j21% o79%



971711

386Original

Retweets

Replies

Web Mobile

780152 125 111 84

Gauteng NorthWest

Limpopo KZN Free State

Tweets

Provinces


Polokwane CityPage Insights

qqq

Fans: 1391


q

g

Most Popular Day: 1st May 2013

Most Popular City: Polokwane


Polokwane City has 2% engaged Facebook Fans

q68% w35%


Engaged Fans

Passive fans



Polokwane CityTwitter Insights

q

Followers: 1 958

Mentions: 1 109

t



Location of Tweets

j17% o83%



592293

224Original

Retweets

Replies

Web Mobile

328 24164 44

9


KZN Free State

Tweets

Provinces


Supersport UnitedPage Insights

qqqqqq

Fans: 3 462


qq

g




Supersport United has 13,3%engaged Facebook Fans

q80% w19%


Engaged Fans

Passive fans



Supersport UnitedTwitter Insights

qqqqqqqqqq

Followers: 15 142

Mentions: 3 437

t



Location of Tweets

j20% o80%



1412

1340

685Original

Retweets

Replies

Web Mobile

1532

169 157 146 109


Limpopo Free State

Tweets

Provinces


University of PretoriaPage Insights

qqq

Fans: 1 401


q

g

Most Popular Day: 5th Aug 2013

Most Popular City: Pretoria


AmaTuks has 2% engaged Facebook Fans

q76% w23%


Engaged Fans

Passive fans



University Of PretoriaTwitter Insights

qqqqqqq

Followers: 8 805

Mentions: 713

t



Location of Tweets

j28% o72%



357276

80Original

Retweets

Replies

Web Mobile

378

36 29 2916


Limpopo Free State

Tweets

Provinces


PSL Teamsf Fans Benchmark

766050

359528

80709

16747

6970 5302 3678 3632 3532 3462 3062 2527 1401 1391 987 525

Fans

PSL Teams

Facebook Fans Of PSL Teams

g


PSL Teamsf Engagement Rate

41%

17%14% 14% 13&

10% 9% 8% 7% 6% 5% 5% 4% 3% 2% 2%

Engagem

ent

rate

PSL Teams

Engagement rate Of PSL Teams

g


PSL Teamst Followers Benchmark

178260

110945

2611619335 15142 11782

10770 9812 9009 8835 8805 75927412 4248 3822 1958

Follo

wers

Teams

Twitter Followers Of PSL Teams

u


PSL Teamst Mentions

74886

44129

5878 3437 2594 20681222 1180 1109 1018 973 848 826 786 786 713

Mentions

PSL Teams

PSL Teams Twitter mentions per team

u


PSL Teamsf Insights

g


• Kaizer Chiefs is the team with the most Facebook Fans.

• Golden Arrows is the team with the least Facebook Fans.

• Ajax Cape Town is the team has the most engaging Facebook page.

• PSL Teams have an average of 9% engagement rate.

• The most popular age demographic amongst the PSL Teams is

between 18 – 24 on Facebook.

• Bidvest Wits is the team that has more women mentioning them on

Facebook than the other teams.

PSL Teamst Insights

u


• Kaizer Chiefs is the team with the most Followers.

• Polokwane City is the team with the least Twitter Followers.

• Orlando Pirates is the team has the most mentions on Twitter.

• University of Pretoria is the team that has the least mentions

on Twitter.

• Orlando Pirates is the team that has the highest reach on

Twitter.

• Polokwane City is the team that had lowest reach on Twitter.

Recommendations

For strategic insights and recommendations, see the detailed report here:

http://info.zasocialmedia.com/social-media-audit-premier-soccer-league-teams

http://info.zasocialmedia.com/social-media-audit-premier-soccer-league-teams

Tel: (011) 321 0201

www.zasocialmedia.com

[email protected]

Compiled by:

Sandile Mayambala – Social Media Analyst

ZASocial Media

@sanzasurf

Tela Litana – Content Strategist & Social Media Manager

ZASocial Media

@tela_telz

http://www.zasocialmedia.com/

social media audit - premier soccer league teams

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