social media audit - international cricket teams
TRANSCRIPT
Social Media Audit
International Cricket Teams
1. Cricket South Africa
2. Indian Cricket team
3. Cricket Australia
4. Bangladesh Cricket
5. West Indies Cricket
6. Pakistan Cricket
7. New Zealand
8. Sri Lanka Cricket
9. England Cricket
10. Ireland Cricket
International Cricket teams __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Source: ICC
• This is a Social Media Audit of the Top International Cricket Teams.
• The time frame of the Social Media Audit was from 9th
November – 9th December 2013.
• The Social Media Channels analyzed for the audit are Facebook & Twitter.
• The criteria used to assess the performance of the Cricket Teams on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of the Cricket Teams on Twitter: Engagement, Fan Growth and Cumulative reach.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
qqqqqqqqqqqqqqqq
Fans: 939 165
People Talking About This: 34 497
qqqqqqqqqqqqqqqq
Most Popular City: Dhaka
Most Popular Age Group: 18 - 24 q69% w30%
Facebook Mentions By
Gender
Cricket South Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 1,1 Million
Time Frame: 9 November – 9 December
138 000 people in South Africa
are mentioning Cricket South Africa
South African
Rest of theworld
Engagement Rate: 3,7%
Cricket South Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
449934
161045139914
4873921 935
India South Africa Pakistan Bangladesh Sri Lanka
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Cricket South Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqqqqqqqq
Followers: 196 356
@OfficialCSA mentions: 27 460
Most Popular Day: 5th Dec 2013 j33% o67%
Device Used For Tweets
Cumulative Reach: 87 Million
8091
15245
4115Original
Retweets
Replies
“Cricket South Africa” Mentions: 10 992
11 595 5910 3411 1741 936
SouthAfrica
UnitedStates
India Pakistan UK
Tweets
Countries
Location of Tweets
Time Frame: 9 November – 9 December
Web Mobile
Cricket South Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
58744
35909
8452 75484080
#savpak #savind #PureProtea #Proteafire #Pinkday5dec
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Cricket South Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Cricket South Africa
Time Frame: 9 November – 9 December
qqqqqqqqqqqqqqqqq
Fans: 9 270 939
People Talking About This: 256 318
qqqqqqqqqqqqqqqqq
Most Popular City: New Dehli
Most Popular Age Group: 18 - 24 q61% w38%
Facebook Mentions By
Gender
Indian Cricket Team f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 9.2 Million
8 400 people in South Africa are
mentioning the Indian Cricket Team
South African
Rest of theworld
Engagement Rate: 2,7%
Time Frame: 9 November – 9 December
Indian Cricket Team f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
8 001 368
234 598171 267
119 795 93 731
India Bangladesh Pakistan United ArabEmirates
United States
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Indian Cricket Team t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqqqqqqqqqq
Followers: 688 883
@BCCI mentions: 689 076
Most Popular Day: 16th Nov 2013 j53% o47%
Device Used For Tweets
Cumulative Reach: 160 Million
569 588
55 58263 906
Original
Retweets
Replies
“Indian Cricket team” Mentions: 7 038
400 783110 162
14 8765 144 3 435
India UnitedStates
UK UAE Australia
Tweets
Countries
Location of Tweets
Time Frame: 9 November – 9 December
Web Mobile
Indian Cricket Team t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
1015189
70369 35908 33849 30494
#Thankyousachin #Srt200 #SAvInd #IndvWI #Sachinsachin
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Indian Cricket Team t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Indian Cricket Team
Time Frame: 9 November – 9 December
qqqqqqqqqqqqqqqqq
Fans: 2 086 295
People Talking About This: 92 172
qqqqqqqqqqqqqqqqq
Most Popular City: Melbourne
Most Popular Age Group: 18 - 24 q82% w17%
Facebook Mentions By
Gender
Cricket Australia f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 2,4 Million
10 400 people in South Africa are mentioning Cricket Australia
South African
Rest of theworld
Engagement Rate: 4,4%
Time Frame: 9 November – 9 December
Cricket Australia f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
1 088 936
357 377275 663
101 51552 662
Indian Pakistan Australia Bangladesh Sri Lanka
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Cricket Australia t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqqqqqqq
Followers: 268 601
@CricketAus mentions: 57 966
Most Popular Day: 5th Dec 2013 j68% o32%
Device Used For Tweets
Cumulative Reach: 159 Million
14 200
28 804
14 962 Original
Retweets
Replies
“Australia Cricket” Mentions: 19 179
22 485 10 489 9 497 5 326 2 975
Australia Unitedstates
UnitedKingdom
India Nigeria
Tweets
Countries
Location of Tweets
Time Frame: 9 November – 9 December
Web Mobile
Cricket Australia t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
540 878
39 769 28 519 23 073 6 555
#ashes #ashes2013 #UniteAus #AusvEng #Bupass
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Cricket Australia t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Cricket Australia
Time Frame: 9 November – 9 December
qqqqqqqqqqqq
Fans: 352 192
People Talking About This: 11 220
qqqqqqqqqqqq
Most Popular City: Dhaka
Most Popular Age Group: 18 - 24 q95% w4%
Facebook Mentions By
Gender
Bangladesh Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 1,1 Million
4 000 people in South Africa are mentioning Bangladesh Cricket
South African
Rest of theworld
Engagement Rate: 3,18%
Time Frame: 9 November – 9 December
Bangladesh Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
279 947
12 04110 794
8 612
5 692
Bangladesh UAE Saudi Arabia Pakistan Indian
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Bangladesh Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqq
Followers: 19 897
@BanCricket mentions: 192
Most Popular Day: 10th Nov 2013 j58% o42%
Device Used For Tweets
Cumulative Reach: 802 832
39
114
39Original
Retweets
Replies
“Bangladesh Cricket team” Mentions: 844
79
2314 12 9
Bangladesh USA India Pakistan UK
Tweets
Countries
Location of Tweets
Time Frame: 9 November – 9 December
Web Mobile
Bangladesh Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
198729
115749
5121533137
23818
#Cricket #Tigers #bangladesh #WT20 #COYbig
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
qqqqqqq
Fans: 36 675
People Talking About This: 5 420
qqqqqqq
Most Popular City: Georgetown
Most Popular Age Group: 18 - 24 q82% w16%
Facebook Mentions By
Gender
West Indies Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 118 000
1 520 people in South Africa are mentioning West Indies Cricket
South African
Rest of theworld
Engagement Rate: 14,7%
Time Frame: 9 November – 9 December
West Indies Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
7 684
3 949 3 640 3 466 3 163
Trinidad andTobago
India United States Guyana Pakistan
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
West Indies Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqq
Followers: 40 632
@Windies mentions: 4616
Most Popular Day: 2nd Dec 2013 j44% o56%
Device Used For Tweets
Cumulative Reach: 23 Million
“West indies Cricket” Mentions: 6 177
1 430 829 396 345 315
Unitedstates
India UK Pakistan Trinidad&
Tobago
Tweets
Countries
Location of Tweets
1 449
2 269
898Original
Retweets
Replies
Time Frame: 9 November – 9 December
Web Mobile
West Indies Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
1 014 960
33 817 8 680 2 354
#thankyousachin #IndvWi #NzvWi #WivNz
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
West Indies Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting West Indies
Time Frame: 9 November – 9 December
qqqqqqqqqqqqq
Fans: 214 818
People Talking About This: 10 689
qqqqqqqqqqqqq
Most Popular City: Karachi
Most Popular Age Group: 18 - 24 q81% w19%
Facebook Mentions By
Gender
Pakistan Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 2,7 Million
6 400 people in South Africa are mentioning Pakistan Cricket
South African
Rest of theworld
Engagement Rate: 4,9%
Time Frame: 9 November – 9 December
Pakistan Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
162 767
14 9808 090 6 837 4 901
Pakistan India United States Saudi Arabia Pakistan
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Pakistan Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqqq
Followers: 41 880
@CricketofPK mentions: 5 271
Most Popular Day: 27th Nov 2013 j37% o63%
Device Used For Tweets
Cumulative Reach: 23 Million
“Pakistan Cricket” Mentions: 23 845
2 292800 391 219 167
Pakistan UnitedStates
India UK Indonesia
Tweets
Countries
Location of Tweets
400
2 567
2 304Original
Retweets
Replies
Time Frame: 9 November – 9 December
Web Mobile
Pakistan Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
483 009
58 72535 902
8 237 5 433
#Pakistan #SAvPAK #SAvInd #PakvAfg #SouthAfrican
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Pakistan Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Pakistan Cricket
Time Frame: 9 November – 9 December
qqqqqqqqq
Fans: 108 467
People Talking About This: 6 666
qqqqqqqqq
Most Popular City: Auckland
Most Popular Age Group: 18 - 24 q97% w3%
Facebook Mentions By
Gender
New Zealand Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 59 000
Time Frame: 5 November – 5 December
Fewer than 1000 people in South
Africa are mentioning New Zealand Cricket
South African
Rest of theworld
Engagement Rate: 6,1%
New Zealand Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
36 174
25 308
15 389
7 8565 008
India New Zealand Pakistan Sri Lanka Bangladesh
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
New Zealand Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqq
Followers: 39 098
@BlackCaps mentions: 7 182
Most Popular Day: 4th Dec 2013 j47% o53%
Device Used For Tweets
Cumulative Reach: 23 Million
“New Zealand Cricket” Mentions: 2 937
2 692 1 340 774 400 341
NewZealand
USA India Sri Lanka UK
Tweets
Countries
Location of Tweets
2 356
3 461
1 364Original
Retweets
Replies
Time Frame: 9 November – 9 December
Web Mobile
New Zealand Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
49 759
10 046 8 678
2 772
#Onthisday #SlvNz #NzvWi #Dunnerstunner
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
New Zealand Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting New Zealand Cricket
Time Frame: 9 November – 9 December
qqqqqqqqqqq
Fans: 148 604
People Talking About This: 14 377
qqqqqqqqqqq
Most Popular City: Colombo
Most Popular Age Group: 18 - 24 q46% w54%
Facebook Mentions By
Gender
Sri Lanka Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 5 Million
20 000 people in South Africa are mentioning Sri Lanka Cricket
South African
Rest of theworld
Engagement Rate: 9,6%
Time Frame: 9 November – 9 December
Sri Lanka Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
95 787
11 637 7 590 5 476 3 109
Sri Lanka Pakistan Bangladesh India UAE
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Sri Lanka Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqq
Followers: 39 634
@OfficialSLC mentions: 1 410
Most Popular Day: 12th Nov 2013 j63% o37%
Device Used For Tweets
Cumulative Reach: 8,8 Million
“Sri Lanka Cricket” Mentions: 3 265
374 323 216 125 77
Sri Lanka US India Pakistan NewZealand
Tweets
Countries
Location of Tweets
406
831
173Original
Retweets
Replies
Web Mobile
Time Frame: 9 November – 9 December
Sri Lanka Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
33 087
10 046
2 680 2 130
#Wt20 #SlvNz #Dialogcup #PakvSl
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Sri Lanka Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Sri Lanka
Time Frame: 9 November – 9 December
qqqqqqqqqqqqq
Fans: 778 128
People Talking About This: 33 422
qqqqqqqqqqqqq
Most Popular City: London
Most Popular Age Group: 18 - 24 q68% w31%
Facebook Mentions By
Gender
England Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 1,4 Million
12 200 people in South Africa are mentioning England Cricket
South African
Rest of theworld
Engagement Rate: 4,2%
Time Frame: 9 November – 9 December
England Cricket f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
251 651
203 598
156 726
26 726 25 974
UK India Pakistan Sri Lanka Bangladesh
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
England Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqqqqqqqqq
Followers: 261 709
@ECB_Cricket mentions: 40 572
Most Popular Day: 7th Dec 2013 j30% o70%
Device Used For Tweets
Cumulative Reach: 94 Million
“England Cricket” Mentions: 25 804
19 1866 564 3 631 3 446 2362
UK USA Australia Nigeria India
Tweets
Countries
Location of Tweets
9 631
22 302
8 639Original
Retweets
Replies
Time Frame: 9 November – 9 December
Web Mobile
England Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
540 708
39 7658 298 7 193 1 266
#Ashes #Ashes2013 #KP100 #Firedup #chairmansxiveng
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
England Cricket t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting England Cricket
Time Frame: 9 November – 9 December
qqqqqq
Fans: 34 562
People Talking About This: 2 540
qqqqqq
Most Popular City: Dublin
Most Popular Age Group: 18 - 24 q88% w12%
Facebook Mentions By
Gender
Cricket Ireland f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Facebook Mentions: 70 000
Fewer than 1 000 people in
South Africa are mentioning Cricket Ireland
South African
Rest of theworld
Engagement Rate: 7,3%
Time Frame: 9 November – 9 December
Cricket Ireland f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
10 741
7 105
4 7093 952
1 435
India Ireland Pakistan United Kingdom Bangladesh
Fans
Countries
Location of Facebook Fansg
Time Frame: 9 November – 9 December
Cricket Ireland t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
qqqqqq
Followers: 22 814
@IrelandCricket mentions: 5 935
Most Popular Day: 30th Nov 2013 j36% o64%
Device Used For Tweets
Cumulative Reach: 55 Million
“Ireland Cricket” Mentions: 1 011
1 976 1 202 1 061417
185
Ireland UK USA India Nepal
Tweets
Countries
Location of Tweets
9 631
22 302
8 639Original
Retweets
Replies
Time Frame: 9 November – 9 December
Web Mobile
Cricket Ireland t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
61 732
33 020
23 781
7 193
426
#Champions #WT20 #Coybig #AFGvIre #IrevUAE
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 9 November – 9 December
Cricket Ireland t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting Cricket Ireland
Time Frame: 9 November – 9 December
Benchmark f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Facebook Fans
9 270 939
2 086 295
939 165 778 128352 192 214 818 148 604 148 604 108 467 34 562
Fans
Cricket teams
Number of Facebook Fans: International Cricket Teamsu
Q
Time Frame: 9 November – 9 December
Benchmark f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement rate
14,7%
9,6%
7,3%6,1%
4,9% 4,4% 4,2% 3,7 3,1% 2,7%Engagem
ent
Rate
Cricket Teams
Engagement Rate: International Cricket Teams t
Q
Time Frame: 9 November – 9 December
Benchmark t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
688 883
268 601 261 709196 356
41 880 40 632 39 634 39098 22 814 19897
Follo
wers
Cricket Teams
Number Twitter Followers: International Cricket Teamsu
Q
Time Frame: 9 November – 9 December
Benchmark t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
Q
689 076
57 966 40 572 27460 7182 5935 5 271 4 616 1410 192
Mentions
Cricket Team
Mentions: International Cricket Teamst
Time Frame: 9 November – 9 December
Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• India is the Cricket Team with the most Facebook Fans.
• Ireland is the Cricket Team with the least Facebook Fan.
• The most engaging Cricket Team on Facebook is the West Indies.
• The least engaging Cricket Team on Facebook is the India considering they have the most fans.
• India is the country that has the most fans who like other International Cricket teams on Facebook.
Time Frame: 9 November – 9 December
Insights t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• India is the Cricket Team with the most Twitter Followers.
• India is the Cricket Team with the most mentions on Twitter.
• Bangladesh is the Cricket Team with the least Followers and Mentions on Twitter.
• India is the most popular Country amongst the Cricket Teams on Twitter.
• The most popular topic amongst the Cricket Teams on twitter was the retirement of Sachin Tendulkar.
Time Frame: 9 November – 9 December
RecommendationsFor strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-media-audit-international-cricket-teams
Tel: (011) 321 0201
www.zasocialmedia.com
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t
Sources: Social Bakers, Facebook, Twitter & Topsy