Social media audit assignment

Popeyes Louisiana kitchen

Content

HistoryI. SizeII. CeoIII. Product and serviceMethodology IV. case studyV. questionnaireResult Recommendationsreferences

HISTORY

• Forty-four years prior in New Orleans, Louisiana, a taste sensation was conceived. What started with one little eatery and one major thought transformed into a furor that cleared the nation–and the world.

• The Popeyes® brand was set up in New Orleans, Louisiana in 1972 and is the world's second most noteworthy quick association chicken thought (in context of the measure of units). Inside the QSR business, Popeyes disconnects itself with a brilliant "New Orleans" style menu that segments bursting chicken, chicken tenders, singed shrimp and other fish, and besides jambalaya, Red Beans and Rice and other provincial things. Popeyes is a greatly separated QSR check with a vitality for its Louisiana legacy and magnificent good 'ol fashioned sustenance.

SIZE

• Popeyes serves sustenance the world pines for and is keeping increasing its general reach. Popeyes has over 2000 restaurants over worldwide. The Company works and establishments more than 2,000 Popeyes eateries around the world. Of the 1,600 private extended eateries, around 70% are collected in Texas, California, Louisiana, Florida, Illinois, Maryland, New York, Georgia, Virginia and Mississippi. Of the practically 400 overall expanded burger joints, around 55% are masterminded in Korea, Canada and Turkey. More than 90% of the affiliation worked eateries are amassed in Louisiana and Tennessee.

CEO

• Cheryl A. Bachelder is an enthusiastic eatery industry official serving as the CEO of Popeyes Louisiana Kitchen, Inc. Cheryl is known for her fresh key considering, franchisee-centered approach, prevalent money related execution and the improvement of extraordinary pioneers and groups.

PRODUCT & SERVICE

 Popeyes Provides chicken dishes in mild and spicy flavours and also offer side dishes such as.•  • CAJUN POUTINE.• COLESLAW.• ONION RINGS.• MACRONI AND CHEESE.• RED BEANS & RICE.• CORN ON THE COB.• MASHED POTATO.• CAJUN FRIES.

METHODOLOGY

• METHOLOGY: • below tools are using to collect data and gathered the company

information. Social media tools also considered to collect data such as Facebook, twitter, LinkedIn, YouTube etc.

• Comparison• Case study• Questionnaire.

COMPARISON KFC V/S POPEYES•

Initial introductions: Popeyes' chicken comes to you sizzling and, exceptionally fresh. Almost greaseless. In the event that you endeavor a chomp, steam pours from the delicious profundities of the thigh. It has that appealing yet some way or another unsettling fast food smell- - like salt and MSG, positively.

•  • KFC's thigh arrives tepid and with a developing oil spot creating at the base of the crate. It smells pretty much the

same as Popeyes. On the off chance that you endeavor a nibble, the breading will fall off at the same time, and your hands will feel like an oil spill.

• Hull: Everyone concurs that a fresh, very much prepared, not very slick covering is vital to great browned chicken. The covering on the Popeyes chicken is strong, truly fresh, with an unusual, undulated appearance that looks like pounded cornflakes. It's exceptionally salty and as crunchy as a potato chip, with auxiliary respectability that gives you a chance to take a nibble without all the skin falling off.

• KFC's breading is pitiful. It's flabby and frail, and will pull off in one oil scattered chomp. The gathered 11 herbs and flavors are not noticeable, aside from in a sprinkling of dark pepper. It leaves a sandy deposit on your tongue.

• Chicken: Popeyes' tissue is succulent and (extra!) tastes dubiously of chicken. It's likewise peculiarly smooth, practically vile. In any case, eaten with the outside layer, it's dreadfully delectable.

• KFC's meat has an indistinguishable smooth/disgusting surface, an issue exacerbated by the absence of a fresh breading. It's sensibly delicious, and tastes fine, despite the fact that it is totally doused in oil.

COMPARISON KFC & POPEYES:

LEFT HANDSIDE IS KFC & RIGHT HAND SIDE IS POPEYES

TWITTER

 Twitter is an extremely effective advertising apparatus for eateries, both vast and little and from top of the line to fast food (counting road trucks). With just 140 characters for each overhaul, tweets get read, and shared at a wonderful, prompt rate. Twitter is additionally utilized a considerable measure through portable.

• TWEETS20.6K• FOLLOWING5,855• FOLLOWERS74.3K• LIKES9,449• LISTS1

YOUTUBE LINKEDIN

YOUTUBEYouTube 2,236 subscribers

97,289 views LinkedIn 10,246 followers

QUESTIONAIR (SURVEY)

Popeyes surveys shows that this company has more profit than other competitors

RESULT:

• Facebook is the stage with the most engagement, with 2.1% of popeyes taking after drawing in their substance. On twitter, 2% of fans draw in with their substance. On YouTube, there has been one say in the most recent four weeks.

•  • Popeyes has not ran a Flickr, LinkedIn or google+ in over a year. Setting

up publicizing gatherings of people via web-based networking media stages gives you an extra resource and instrument to utilize in the event that you ever need to get the word out rapidly about news or substance.

• .

RECOMMENDATIONS:• Popeye's Louisiana has a chance to separate itself from contenders via web-based networking media by making

and advancing pictures on stages where there is no opposition. •  • Popeyes Louisiana as of now shares one article each day on Facebook, Twitter, Pinterest and on LinkedIn,

Instagram, Flickr, and Google. Have not got another post in four weeks,• .• Example on Flicker it has only 31 members who are following Popeyes Flickr accounts.• https://www.flickr.com/groups/popeyeschicken/•  • Example on Google +: The main prominent web-based social networking stage that Popeyes does not have a

nearness is Google+. Since Google+ is the biggest web index on the web, and since Popeyes. is very put resources into securing natural activity to develop its image and business, I would suggest making enhanced recordings and presenting them on Google+.

• https://plus.google.com/106898566447322452840• Give comments:• Remark on different presents or make inquiries on different influencers to start online networking engagement.

REFERENCES:  http://www.villagevoice.com/restaurants/kfc-vs-popeyes-fried-

chicken-smackdown-6579861 http://www.campaignlive.com/article/popeyes-takes-facebook

-live-bring-drive-thru-chicken-fans/1401378#QauQOTBUt6FuB7kV.99

https://www.youtube.com/user/popeyes/playlists. https://www.facebook.com/PopeyesCanada/ https://www.linkedin.com/company/popeyes-louisiana-kitchen

. https://popeyes.com/. http://www.louisianaentertainment.gov/  

Thank you for your timeShumaila tahseen