social media at uthscsa_2.09.12
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The Use of Social Media at UTHSCSA
UTHSCSA School of Health Professions Grand RoundsFebruary 10, 2012
Bridgett Piernik-Yoder, PhD, OTRLuke Rosenberger, MLIS
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Objectives
• Discuss the purpose of social media in health sciences education
• Identify some uses of social media at UTHSCSA• Discuss UTHSCSA activities over the past year
related to use of social media
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What comes to mind when you hear the term, social media?
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Social Media Tools• Social networks
– Facebook– Yammer– LinkedIn
• Publishing platforms– Twitter– iTunesU– Blogging tools
• Media content– You Tube– Vimeo– Flickr– Slideshare
• Collaboration– Google +
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Purpose of Social Media
Communication as
Active Dialogue
Building relationships
Information Sharing
Collaboration
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Multidirectional Communication
Institution
Peers
Patients
Students (potential & current)
Faculty
Community
ColleaguesAlumni
Study participants
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Some things to think about
• What do you want to achieve?• Who is your intended audience? • Who will manage the effort?• Are you prepared to handle feedback? • How will you measure the success of your
efforts?
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Use of FacebookCommunicate news and events for
institutions and departments
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Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events
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BlogsUse of blogs• “Insider”
perspective• Create forum for
interaction• Address current
issues• Specific topics
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Use of You TubeShare information, student activities, presentations, patient stories, interviews, and special events
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Use of flickrShare photos of events and activities
Host photo contests
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Student Use
Hopkins Interactive
• “Open, uncensored information about
student life” • Student blogs• Twitter• YouTube• iphone App
http://www.hopkins-interactive.com/
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Teaching and Learning• Information on use is more disperse• Evidence of – Facebook, WordPress for class sites– YouTube for clinical examples – faculty and students– Google wave for collaboration
• Courses related to digital technologies
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Social Media Management
• Matching the tool to the purpose• Identifying personnel to manage it• Part of a larger strategy
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Concerns
• HIPAA• Negative experiences – patients, students,
faculty & staff• Solution – SM is an extension of communication
policy
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UTHSCSA Activities • PrISM - http://prismsa.wordpress.com/
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UTHSCSA Guidelines
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Resources
• UTHSCSA– PrISM– UTHSCSA Library classes
• In the community– ActionCampSA– Business/Media/Public Relations Group
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Summary