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TRANSCRIPT
Social Media “The Voice of the People”
ACCAN
Lilian Spencer
September 8 2011
Five Common Myths about Social Media
1. Our constituents aren’t online 2. Social media means face-to-face isn’t
important anymore 3. Social media isn’t core to our work 4. Using social media is hard 5. Using social media is overly time-consuming
THE CLIMATE ELEPHANT Case study
2010 Federal Election: Neither party wants to talk about climate change
The Elephant on Twitter
The Elephant on YouTube…
On Facebook…
More fun to follow a person, or an elephant, than an organisation?
Predictably, attacks start to come in…
But the Elephant won’t be intimidated
The PM promises a meeting if she wins the election…
AYCC are the first environment group (and one of the only) to meet with
Julia – not once but three times
They use video to report back on the elephant and their election campaign
A few points to conclude..
• They knew their audience
• Integrated within online (FB, YouTube, Twitter, website, email)
• Integrated online to “offline”: used online to communicate something happening on the ground; then got more media coverage and attention online, which led to more “real-world” results
• It’s really about building and demonstrating power online and off
Questions? Comments?
Thank you!
Contact details:
www.makebelieve.me