kazoocon 2014 - ziron, sms for voice people
TRANSCRIPT
About Ziron
● Next generation global wholesale voice and messaging carrier
● Founded in 2011, team based in the UK, US and Australia
● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand
● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup
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About Alex
● Background in IP networks and mobile (nearly 20 years)
● Involved in voice since 1997
● Built my first SMS service in 1998
● One of the founders of LONAP IXP
● English
● Likes: Tea, complaining about the weather
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A BRIEF HISTORY OF SMS
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FRIEDHELM HILLEBRAND
When: 1984 Where: Germany What: 160 characters
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NOKIA 1011
When: 10 November, 1992 Where: Germany What: The first SMS-capable handset
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NEIL PAPWORTH
When: December 3, 1992 Where: United Kingdom What: The first SMS message
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VODAFONE
When: 1998 Where: United Kingdom What: The first A2P SMS
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TEGIC
When: 1995 Where: Seattle, WA What: The first predictive text software
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MOBILE OPERATORS
When: 1999 Where: Everywhere What: Cross network SMS
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THE CONSUMER
When: 2002 Where: Everywhere What: More than 250 billion SMSs sent around the world
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When: July 2006 Where: San Francisco, CA What: SMS-based social network launches
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AMERICAN CONSUMERS
When: 2007 Where: US What: SMS usage surpasses calls
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BARACK OBAMA
When: 2008 Where: US What: Obama announces Biden as running mate via SMS
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THE CONSUMER
When: 2010 Where: Worldwide What: 200K SMS per minute
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SMS - THE NUMBERS
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SMS - the numbers
$254,664
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SMS - the numbers
Every minute of 2013, SMS generated
$254,664 of revenue for mobile network operators worldwide Source: Portio Research
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SMS - the numbers
8.3TN
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SMS - the numbers
SMS traffic worldwide will peak at
8.3TN messages per year by 2015 Source: Portio Research
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SMS - the numbers
SMS traffic worldwide will peak at
8,300,000,000,000 messages per year by 2015 Source: Portio Research
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SMS - the numbers
6.5BN
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SMS - the numbers
In North America
6.5BN messages are sent every day Source: Portio Research
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SMS IS NOT DEAD!
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A2P vs P2P
● You text me or text you: PERSON TO PERSON (P2P)
● You interact with an automated system: APPLICATION TO PERSON (A2P)
● DISCLAIMER: I AM NOT A LAWYER
● US long numbers (MSISDNs, long codes) are supposed to be for P2P usage only
● CTIA regulations say A2P must be via short codes
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WHAT IS A2P SMS USED FOR?
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Two factor authentication
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SMS for banks
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SMS for credit card issuers
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Location Services for anti-fraud
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SMS for healthcare reminders
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SMS for realtime customer care
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SMS for deliveries
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SMS - THE TECHNOLOGY
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SMS technology 101
● SMS defined in GSM recommendation 0.340 (now 3GPP TS 23.040)
● ‘Store and forward’ service ● Uses SS7 MAP layer, 140 octets ● Three character sets: ● GSM 7bit (160 characters) ● 8bit alphabet (140 characters) ● 16bit UCS-2 / unicode (70 characters)
● Concatenation of long messages ● Reduces length to 153, 134 or 67 characters ● Theoretical limit of 255 segments, practical limit 6-8
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Common SMS Terminology
● A2P - Application to Person ● P2P - Person to Person ● MSISDN - Mobile Station International Subscriber Identity
Number (aka long code, long number, DID) ● MCC - Mobile Country Code ● MNC - Mobile Network Code ● IMSI - International Mobile Subscriber Identity ● DLR - Delivery Report ● MAP - Mobile Application Part
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SMS and SS7-MAP
● SMS uses SS7-MAP layer ● Commands: ● Send Routing Info for Short Message (SRI-SM) ● Forward Short Message (FSM)
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Mobile Terminated SMS flow
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Interfacing to Ziron
● Inbound SMS: ● HTTP/S webhook ● Email ● SIP MESSAGE ● SMPP (Q1 2015)
● Outbound SMS: ● REST API ● SIP MESSAGE (Soon!) ● SMPP (Q1 2015)
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DEMO TIME!
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Ziron API endpoints
● Accounts ● Balances ● Billing ● Calls ● Contact Lists ● Email to SMS ● Endpoints
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● Lookups ● Messages ● Numbering ● Payments ● Pricing ● Trunks
API documentation available at http://docs.ziron.com
“quick and dirty” SMS auto responder
<?php !include 'ziron-php/ziron-api.php'; !include 'config.php'; !!// Restrict access to Ziron IPs !if (!in_array($_SERVER['REMOTE_ADDR'],$config['webhook_ips'])) { ! die('access denied'); !} !!// Use Ziron class !$Ziron = new Ziron($config['account_sid'], $config['auth_token']); !!// Receive SMS !$inbound_message['from'] = $_GET['from']; !$inbound_message['to'] = $_GET['to']; !$inbound_message['body'] = $_GET['message']; !!// Send reply !$outbound_message['src'] = "+".$inbound_message['to']; !$outbound_message['dst'] = "+".$inbound_message['from']; !$outbound_message['data'] = $config['reply_message']; !!$result = $Ziron->message_send($outbound_message); !
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Ziron PHP library: https://github.com/zironuk/ziron-php
Setting up an SMS and voice number
● Get available numbering areas for country (state) (/Numbers/Available/US/CA)
● Purchase number from required area (/Numbers/Assigned)
● Create SMS and voice endpoints (/Endpoints)
● Attach SMS and voice endpoints (/Endpoints)
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The final service
Call or send an SMS to:
+1 415 915 6483
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Thank you! Alex Kinch CEO and Founder, Ziron [email protected] / @alexkinch Sign up for a FREE account and get $5 / €5 / £5 of FREE credit https://dashboard.ziron.com/signup