SMALL BUSINESS & SOCIAL MEDIABuilding from Scratch

Tuesday, November 19, 2013

Presenter:

Erika L. Forsythe

Social Media Clinic

What to do when your fan base is:

Small Businesses NOT on Social Media

Build Relationships

Audience/Community

Build Relationships

Engage

Influence

Leverage

Become a Field Expert

The Prospecting Expert: A Consultant - www.theprospectingexpert.com – podcast - video

Ana White – Carpenter – www.ana-white.com

Kelly Lesterwww.easylunchboxes.com

Dr. Bob Wagstaff www2.orabrush.com

BUILDING A COMMUNITY FROM SCRATCH3 More Tips for the Road:

Attract Community Leaders

Offer Incentives

Reciprocate with other small business owners

TAKE THIS HOME WITH YOU

REFERENCES

Willis, G. (October 8, 2013). “How small business can boost success through social media.” [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business-can-boost-success-through-social-media/Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/

Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/

Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum-in-the-social-media-world/

REFERENCES

Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/

Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” UnstashRetrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around-your-sharing-platform/

Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).”Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony