OMLOGIC – ONE OF THE BEST SOCIAL AGENCIES IN INDIA

RECRUITMENT THROUGH SOCIAL MEDIA

WHAT IS SOCIAL MEDIA?

Social Networking websites – share interests and activities , and explore the interest and activities of others.

Chat, messaging, email, video, file sharing, blogging, discussion groups and images.

WHAT IS SOCIAL NETWORKING?

Employer has a job opening

Employer post job ads on job boards

Job seeker visits job boards

Job seekers apply for job by submitting a CV.

Employer reviews CV.

Employer conduct Interviews.

Employer offer the job

OLD WORLD RECRUITMENT

Jobs found almost exclusively online

Networking – referral-based recruitment via groups, alumni

and communities

Organizations focus on Employment Branding

Job seekers focus on Employee Branding- individual ‘brands’

showcased through personal websites, video CV’s, Blogs and

self-publishing .

NEW WORLD RECRUITMENT

Syndication of information- multiple channel to find jobs

and openings

Rich media- video, audio via hi-speed broadband, wi-fi

and mobile devices

Use of search- to find jobs, to check job seekers, to

check organizations

‘Reverse’ candidate driven recruitment- advertising

people, rather than advertising jobs

RECRUITMENT TOMORROW

THE STRENGTH OF WEAK TIES

Professional Networks

Social Networks

Micro blogging Platform

Blogs

Videos & PPT

TOOLS TO LEVERAGE RECRUITMENT

SOCIAL MEDIA: YOUR DIGITAL RESUME

WHY USE SOCIAL MEDIA TO FIND YOUR DREAM JOB?

80% of the jobs are not advertised, they are occupied by

candidates with strong networking connections and

reputation built across networks.

72% plan to spend more time recruiting via social media this

year

Half (50%) expect to spend less time on job portals

• 66% have successfully hired a candidate through an online social network.

BUT IS IT ALREADY HAPPENING?

TRANSITION IN RECRUITMENT POLICY

THEN NOW• Recruiters come to

consumer-created spaces like LinkedIn, Twitter, Facebook.

• Candidates came to recruiting spaces like job portals , head hunters , Corporate Websites.

HOW DO WE DEFINE HUMAN CAPITAL?

• Number of Employees?• Exemplary HR Policies?• Return on Employees?• Top and Senior Management?

Actually we don’t need any of them as company’s human capital encompasses collective sum of the attributes, life experience, knowledge, energy and enthusiasm that its people choose to invest in their work.

WHAT DOES AN ORGANIZATION REALLY WANT?

Organizations want to know who you truly are beyond the cubicle

beyond the degree

beyond the resume.

They want employees who possess the tools to empower

themselves and the organization .

Well rounded soft skills

SKILLS & PERSPECTIVE FROM LIFE EXPERIENCES

Trust, integrity and character are critical facets of

organizational culture- crucial for knowledge exchange.

VALUES OVER PROMOTIONS

transcending ego to bring out the best in others to jointly

achieve organizational goals

COMMUNITY OVER SINGULAR ACHIEVEMENTS

BENEFITS OF SOCIAL MEDIA TO RECRUITERS

Evaluation via social media resume.

360 degree evaluation: friends, peers, colleagues.

Eliminate bias: as in a padded resume.

Identify red flags: Confidentiality issues, racism and drug use,

preoccupation with violence.

Interact with candidates work: Blogs, published articles,

presentations etc.

MAPPING YOUR SOCIAL MEDIA RESUME

THE IDEAL CANDIDATE CHECKLIST

Blog: Expressive , Engages Readers , Quality

Curation, Attract like minds. LinkedIn: Initiates and participates in

discussions , Impressive professional network. Facebook : Ease in maintaining informal

relationships and quality of interactions. Twitter: Wide network , balanced participation .

Scribd / Slideshare : Knowledge sharing ,

constant learning , quality of ideas. Flickr: Creative and aesthetic bent of mind ,

right brain engagement. YouTube: Comfort with multiple modes of

communication and expression.

Resume: Needless.

THE IDEAL CANDIDATE CHECKLIST

Make a complete and balanced profile.

Personalize – Profile image.

Get recommendations – peers, professors & colleagues.

Join groups pertaining to different fields

List interests, hobbies, non profit work – life outside

Participate in LinkedIn Answers

Develop network and add key people.

Find Jobs through LinkedIn jobs in groups

LINKEDIN AS A PLACEMENT TOOL

LINKEDIN COMPLETE PROFILE

LINKEDIN PROFILE SET-UP

LINKEDIN RECOMMENDATION

LINKEDIN GROUPS

LINKEDIN GROUPS DIRECTORY

PARTICIPATE IN LINKEDIN ANSWERS

PARTICIPATE IN DISCUSSIONS

SEARCH FOR JOBS IN LINKEDIN GROUPS

BLOGS

Blog = ‘web log’ Expressive Attracts like minds Demonstrates expertise Can be setup within minutes

• Wordpress.com• Blogger.com• Typepad.com

BLOGS

Share interesting things about your area of study.

Provides glimpses into your life outside of work –

family, friends, hobbies, etc.

Link your social networking profiles

Talk about projects taken during course of study.

Include a link to your current resume.

Keep your blog non-controversial.

Appreciate comments and thank them.

MAKING YOUR BLOG COUNT

BLOGGING INTERFACE

LINK BLOG TO NETWORKING SITES

FACEBOOK

Facebook is the place to be. It is the sum total of all communication that exists.

WHAT IS FACEBOOK?

Respect the overlap between your personal and

professional lives.

Update often with interesting and useful items.

Join relevant groups and communities

Participate at relevant groups and fan pages.

Grow your network and add alumni’s.

Stay away from spamming, hate, and nudity.

Share updates from university or school

BECOME POPULAR ON FACEBOOK

UPDATING STATUS ON FACEBOOK

JOIN GROUPS AND COMMUNITIES

PARTICIPATE AT SCHOOL FAN PAGE

TWITTER

WHAT IS TWITTER?

Tweet often but not too often.

Share interesting and useful news items.

Maintain a healthy follower/following ratio

Healthy balance between personal & professional tweets.

Don’t just update, but also respond to others.

Stay away from spamming, hate, and nudity.

Retweet interesting and happening tweets

Use #Tags, @(Replies), RT (Retweet) and DM’s

BE A TWEEPLE

TWEETS WITH #TAG

REPLIES AND RETWEET

ME GOOGLE !!

Does not lead to something controversial like arrests or hated speech.

Leads to profession-related discussions and commentary on other social media sites.

Leads one to your online blog, webpage or social media profiles

Doesn’t come up blank

WHEN YOU GET GOOGLED

FIND YOURSELF ON GOOGLE

Embracing Social Networks- Connecting with passive and active job seekers. Engaging with users on a social level.

Groups- Employers, Agencies, Alumni, Interests, Private or Public

Applications- Job Search, Latest Jobs, Refer a Friend, Job Mail, Competition, Graduate Recruitment Programs

Pages- Advertising product or services, Connecting with users .

WHAT OTHER RECRUITMENT AGENCIES, EMPLOYERS, JOB BOARDS DOING ?

Blog, Blog, Blog

Be Proactive on Twitter

Take Advantage of LinkedIn

Fix up your Facebook

Build a Social Media Resume

Upload your Resume on Slideshare and Scribd

Be Relevant and Develop Personality

USE SOCIAL MEDIA TO GET A JOB

Ready to Be Social the Indian way? We would like to be your partner!

Website: http://omlogic.com

Facebook: https://www.facebook.com/OMLogic

Twitter: https://twitter.com/OMLogic

Email: info@omlogic.com

THANK YOU!