social media and organizational change, mw2011 (2 of 2)
DESCRIPTION
Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_changeTRANSCRIPT
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Social Media and Organizational Change
Dana Allen-Greil, National Museum of American History,
Smithsonian Institution, USA
http://americanhistory.si.edu
Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA
http://www.getty.edu
Eric Johnson, Monticello, USA
http://www.monticello.org
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What function in your organization is primarily responsible for actively using social media tools to engage communities?
Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
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What function(s) in your organization has staff assigned to use social media tools to engage communities?
Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
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Classic hierarchy
http://www.flickr.com/photos/crowdive/3533925047/
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Classic hierarchy
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Classic hierarchy
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http://www.flickr.com/photos/familymwr/4921300936/
Center-Edge organizations create a Center, a small
group of experts that ratify, communicate, and commit
decisions.
This Center sets policy that the Edges activate.
Center-Edge
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Center-Edge
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Center-Edge Overlay
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Center-Edge Overlay
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Center-Edge Overlay
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Pressure is mounting
There is a growing disconnect
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Trust your colleagues
Distribute the work
Empowered social media experts
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Shine a big bright light on your social media experts!
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Then, empower your social media experts!
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“I know nothing about the subject, but I’m happy to give you my expert opinion.”
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http://museumsocialmedia.pbworks.com