social media and ministerial issues deb lesage and amberly boerschinger
TRANSCRIPT
SOCIAL MEDIA AND MINISTERIAL ISSUES
Deb LeSage and Amberly Boerschinger
Our Goals Today
Give a Brief Overview of Social Media Options
Show Examples and Uses of Social Media within the Church
Highlight Some Areas of Concern Offer a Few Practical Suggestions
Social Media
Definition of Social Media
Various Definitions According to Duct Tape Marketing:
Social media is the use of technology combined with social interaction to create or co-create
value.
Web 2.0, Two-Way Internet
Miracle on the Hudson Elections in Iran If Facebook were a country, it would be the
fourth largest country in the world. More than 1.5 million pieces of content (Web
links, news stories, blog posts, notes, photos) are shared on Facebook daily.
YouTube is the second largest search engine in the world.
3.0 currently promises to be cradle-to-grave
Old v. New
Traditional Marketing Online Marketing/Social Media Marketing
Dominate the Market Create a Community within the Market
Me, me, me Us, us, us
Push the product or service Pull in people with your message/store
Advertising Word of mouth
Control Allow
Pursue “leads” Nurture Relationships
Shout out Loud Listen, and the whisper
“The Zen of Social Media Marketing” Shama Hyder Kabani
Social Media Options
Twitter Facebook MySpace YouTube Smartphones LinkedIn Podcasts Blogs Texting
YOUR WEBPAGE
!
PERSONAL CONTACT
Your Social Media Strategic Plan Assign a Point Person
Not a Volunteer At least 2 Administrators
Start Small When Launching Your Plan Avoid “Shiny Toy Syndrome”
Set Your Expectations What do we want to accomplish?
Choose Social Media Methods When, Where, and How
Your Social Media Strategic Plan Make a Damage Control Plan Decide When You’re Going to Update Your
Plan AT LEAST every 3-6 months
Decide on Measurement Tools Train Employees Get Yourself Out There
Sites Don’t Market Themselves Monitor your Social Sphere
Social Media In the Church
Uses in Church Life
Communication Community Building Witnessing and Evangelization Marketing and Fundraising
Attract
Convert
Transform
“The Zen of Social Media Marketing” Shama Hyder Kabani
Church Trends
iBreviary for iPhone Vatican YouTube Channel Pope2You App on Facebook Cardinal Sean O’Malley’s Blog Diocesan and Archdiocesan Social
Networking Sites, Online Newspapers, and Independent Catholic Publications
Ministerial Issues and Suggestions
Staff and Training
What to be Aware of
The biggest technological weakness for a organization is it’s personnel - social engineering
Limited Budgets Good-hearted
volunteer/employee
Practical Ideas Regular review of your
plan Annual review of your
social media policy Assign “Super Users” Cross-training
employee-to-employee
Books, in-services, local technical college short-courses, online tutorials
Lots is FREE, but do your research
Personal versus Professional
What to Be Aware Of
Personal versus Organizational Pages Improper
Branding Over-sharing
Practical Ideas Set a Social
Media Policy specifically
“who owns what”
Facebook Groups and Fanpages
Have a “posting partner”
Instant Impact
What to Be Aware Of
Avoid PUI (Posting Under the Influence) Anger, Fear, Grief,
Substance, etc
Practical Ideas Setup a specific
time/s for working with your social media – STICK TO IT!
If in doubt, don’t post
Images and Messages
What to Be Aware Of
Protect your image Copyright
A Picture is Worth a Thousand Words
User 2.0 v. Church Teaching
Practical Ideas Be aware of
online presence - Google yourself from time-to-time
Connect people back to your website which YOU own
Content Point Person or Team – Could be Pastoral Staff
Advertising Control
What to Be Aware Of
Hosting Issues Sidebar Ads SPAM Posts
Practical Ideas Do Your Due
Diligence Ask around, research reliability, and do follow-up
Be aware of your online movement
Removes Personal Contact
What to Be Aware Of
He/She with the Most Friends Wins
Expecting Social Media to Work for You
Fundraising
Practical Ideas Bring online
connections to in-person meetings
Start small, work hard, use medias to full potential not just multiple medias
Fundraising – Connect not Develop
Sensitive Issues
What to Be Aware Of
George Clooney Film – “Up in the Air”
ersonal, marital, physical health, mental, emotional issues…
Practical Ideas Tread carefully
Take issues immediately offline and proceed with online relationship as necessary
Protect your other “friends” and yourself
Time-Sucking Nature
What to Be Aware Of
Tyranny of Today Keeping Oneself
Occupied Online Employee/
Volunteer Use
Practical Ideas Setup a specific
time/s for working with your social media – STICK TO IT!
Set a Social Media Policy “appropriate
office/home use”
Security Concerns
What to Be Aware Of
Revealing Too Much
Beware of the avatar
Hacking – hardware and software
Practical Ideas Create strong
training procedures for your personnel
Be sure to have solid virus scanning and firewalls
Hold back on details Keep schedules
PRIVATE
Legal and Regulatory
What to Be Aware Of
Copyright LAW Facebook OWNS
you Online data can
be subpoenaed All online activity
is subject to prosecution by government, employer, school, etc.
Practical Ideas If it is not yours or
you did not pay for it, DON’T use it!
Drive all media to your site YOUR WEBSITE IS
YOUR GREATEST SOCIAL MEDIA ASSET!
References and Sites
“The Zen of Social Media Marketing” by Shama Hyder Kabani, BenBella 2010
“Marketing in the Moments” by Michael Tasner, FT Press 2010
http://www.intel.com/sites/sitewide/en_US/social-media.htm - INTEL’S SOCIAL MEDIA POLICY
Closing