social media analytics for the 3rd and final presidential debate

3rd and Final Presidential Debate

A Social Media Report

Data are gathered and analyzed live during the course of the Presidential Debate last Sunday 4-24-2016

Tzar C. Umang

23o9.tech of Tzar EnterprisesMetro Dagupan ICT Council

Twits and Instagram Activity• Goal• Visualize Movement of users during the debate


#PiliPinasDebates2016

6:00:00 PM 6:30:00 PM 7:00:00 PM 7:30:00 PM 8:00:00 PM 8:30:00 PM 9:00:00 PM Closing 9:30pm0.00

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#PiliPinasDebates2016 Users vs Posts

User Post

Users and Post is directly proportional, and the increase is time driven, from the graph it tells that during the period of 7:00pm to 8:00pm there is a steep uphill on users, this is the time where debate topics and section are hot

8:00pm to 9:00pm we can say that it is somewhat sustaining a very low downhill average still on the realm of sustaining interest


#PiliPinasDebates2016


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#PiliPinasDebates2016 Reach vs Impression

Reach Impression

Reach exponentially increase based on the influx of users up to the 3rd level of the users that are logged inWhile impression increase based on influx of users up to the 3rd level of the users that are logged in with consideration to interaction, where it creates of realm of network to network, not like in Reach which is on surface level. From the graph we can see that the reach is sustained from 7:00pm to 9:00pm, while for impression, its peak is on 8:00pm, where there is an increased interest on the topics discussed on the debate, this

coincide with the town hall inquiry, between candidates


#Halalan2016

6:00:00 PM 6:30:00 PM 7:00:00 PM 7:30:00 PM 8:00:00 PM 8:30:00 PM 9:00:00 PM Closing 9:30pm0

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#Halalan2016 Users Vs. Posts

User PostFor #Halalan2016 Users Vs. Post increase on this case is not totally directly proportional, it tells that users online during the debate may have varying level of activities, users may post two or three or more postings, or chances are users slows down on

posting, while users exponentially increases. And from this graph it shows that users and post increases after 9:00pm this means that more users actively uses it when the debate is near to its end, this is due to the fact that #Halalan2016 is used by a news

agency, where news and updates tend to increase drastically after the event to fill in the need for news and updates


#Halalan2016

6:00:00 PM 6:30:00 PM 7:00:00 PM 7:30:00 PM 8:00:00 PM 8:30:00 PM 9:00:00 PM Closing 9:30pm0

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#Halalan2016 Reach Vs. Impression

Reach ImpressionReach exponentially increase based on the influx of users up to the 3rd level of the users that are logged in

While impression increase based on influx of users up to the 3rd level of the users that are logged in with consideration to interaction, where it creates of realm of network to network, not like in Reach which is on surface level, the graph here is really interesting, where impression’s climax

is at 8:00pm as expected where town hall inquiry is done for each candidates, it means people are interacting and using the hashtag, though a downhill is observed up to 9:00pm, for a reason that #Halalan2016 is connected to a news agency, people tend not to sustain the interaction. And

an uphill is observed by 9:00 pm it is observable as the news updates is again most active during this time


#PiliPinasDebates2016 vs. #Halalan2016


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Impression #PiliPinasDebates2016 vs. #Halalan2016

Imp - #PiliPinasDebates2016 Imp - #Halalan2016

Impression for #PiliPinasDebate2016 and #Halalan2016 both have peak @ 8:00pm, but #PilipinasDebate2016 have a slower downhill, while #Halalan2016, have a steeper downhill but have another round of uphill by 9:00pm due to influx of news updatesFrom this graph, with its uphill and downhill status, #PiliPinasDebate2016 is more organic as to social media activity, and the best

source of Sentiment Analysis.


Keyword Relations• Goal• To show the significant keyword for each candidates

• Rudy Duterte• Grace Poe• Jejomar Binay• Miriam Defensor Santiago• Mar Roxas


Rudy Duterte (Duterte)

Based from keyword area – size, OFW/S and Presidente is the one that is biggest. It shows that people are talking about Duterte with greater significance to any topic in relations to the keyword OFW/S and Presidente. It means that during the event he is the most relevant for the two keywords and its topics.


Grace Poe

Based from the keyword area – size, the biggest is gracepoe, it means that Grace Poe is only relevant to itself, as you can see, all other keywords are small which means insignificant, and no other keywords relevant during the debate is associated to it, it means viewers see no relevance to Grace Poe to any of the topic discussed during the debate


Jejomar Binay

Based from the keyword area – size, Roxas is the biggest, it means that supporters and viewers talks about Jejomar Binay hand in hand with Mar Roxas. It shows that Jejomar Binay and Mar Roxas Supporters are in Collision during the debate

*** Keyword relations is the same as Keyword Collision


Miriam Defensor Santiago

Based from the keyword area – size, Santiago, Miriam and Defensor is the biggest, this is a case the same to Grace Poe but more special, even though that it has smaller words around, it has more sensible and worthy set of keywords like “youth”, “necessity”, “choice” though with the topics in debate Miriam Defensor Santiago is still irrelevant or the users didn’t see her relevance in every topic that the debate have.


Mar Roxas

Based from the keyword area – size, Binay is the biggest, it means that supporters and viewers talks about Mar Roxas hand in hand with Jejomar Binay. It shows that Jejomar Binay and Mar Roxas Supporters are in Collision during the debate

*** Keyword relations is the same as Keyword Collision


Keyword Analysis• Key Points• Only Duterte gets a relevant set of keyword association during the debate• The rest are person to person, or “only me” keyword association


All time keyword for #PiliPinasDebates2016

Most talked with #PiliPinasDebates2016 is Duterte


All time keyword for #Halalan2016

Most talked with #Halalan2016 is Duterte


Thank you Everyone

social media analytics for the 3rd and final presidential debate

Data & Analytics