3rd Presidential Debate AnalysisThis analysis focuses on the swing states in the US Presidential election and shows how the recent Presidential debate held on October 22, 2012 created both positive and negative buzz among voters in social media.

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Political Analysis

Attensity provides analysis on various popular topics to demonstrate the kinds of analytics we provide to our customers everyday!

Using our ability to identify geo-location identification, in this document we provide a state by state look at debate impact on the swing voter.

SummaryThe following dashboard reflects the top 10 trending quotes from the debate in terms of counts and # followers (bar chart). The line charts reflect 3 selected quotes. The 80’s foreign policy comment had a lot of chatter at the beginning of the debate but quickly flattened off. “Horses & Bayonettes” had longer legs but curiously reached fewer numbers of followers relatively speaking. Chatter around airbrushing history was longer lasting but again had relatively little impact. Romney’s quote about “Can’t kill our way out” was read by a relatively larger number of followers.

Zinger Quotes Get A Lot of Play

Swing State: Florida

Swing State: Colorado

Key Insights Out of Florida

Sentiment for Obama in Florida was 50-50 here. Romney only 25% positive. This time, there were many more Romney supporters who were vocal out of Florida.The overwhelming positive voter intention was a “win” for Obama. Obama’s cancer awareness bracelet made a positive mark in this state.

Key Insights Out of ColoradoConversations in Colorado about Obama were 80% positive, Romney 25% positive.

Top comments were Obama winning debate and Romney lacking foreign policy skills. The latter being the most followed comment.Voters for Obama were again the only voting insight.

Swing State: Ohio

Key Insights Out of Ohio

In Ohio Obama was over 50% positive while Romney less than 20% positive. 3 of Obama’s top 4 insights were positive, with the only outlier focusing on his rapid blinking.

Romney had some support, yet was seen as unqualified on foreign policy (a reoccurring theme)The most followed comment was Romney’s lack of qualifications.

Swing State: Iowa

Swing State: North Carolina

Key Insights Out of Iowa

In Iowa 75% positive were for Obama in social media, less than 25% positive for Romney. Voters supporting Obama made their intentions clear in this state, while some individuals thought he was bullying Romney.

Key Insights Out of North Carolina Obama and Romney were near opposites here, with Obama 80% positive and Romney less than 20% positive. Comments in favor of each candidate were tops in terms of count, with Romney’s having the most followers.Voters here also found Romney to look uncomfortable while others noted he has success in everything he does. Many positive voting insights, with Obama wining that measure by a 3 to 1 ratio. Conversely, Obama voting detractors showed a 5 to 1 ratio.

Swing State: New Hampshire

Swing State: Nevada

Key Insights Out of New HampshireObama nearly 100% positive and Romney less than 25% positive.

Very few comments from this state.Most impactful comment was that Romney did a good job tying foreign policy to the economy.

Key Insights Out of NevadaObama 75% positive and nearly all negative for Romney. Go Obama and Romney unqualified on foreign policy were the most followed comments.

Obama again had the only voter intention insights and they were all positive.

Swing State: Wisconsin

Swing State: Virginia

Key Insights Out of WisconsinObama overwhelmingly positive, Romney over 40% positive. Most number of individual posts on Romney lack of foreign policy qualifications.Over 400,000 followers of comments indicating “Do Not Like Romney”Only voting intention insight were voters for Obama.

Key Insights Out of VirginiaObama 75% positive, Romney 25% positive.Again people saw Obama as winning and Romney wanting on foreign policy.More people indicated they would not vote Obama than Romney.