social media analysis - discovery channel august - september 2016
TRANSCRIPT
Discovery Channelon Social Media
Aug 1st – Sept 30th 2016
Discovery Channel : Social Media Report
This Report looks at how
Discovery Channelperformed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Analysis of
Discovery ChannelFacebook Page
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
38,072,430 344,341 .91% Worldwide Mostly Older, Male and Attached.
Discovery Channel
Engagement Score
200
Total Posts
757
Total Likes
8,244,855
Total Comments
143,749
Total Shares
1,060,183
BRAND POSTS
Brand Overview
37,500K
37,600K
37,700K
37,800K
37,900K
38,000K
38,100K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
38,072,430
New Fans
344,341
Engagement
0
250
500
750
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Discovery Channel had an average engagement score of 200 and a highest of 508.
Community Analysis
Discovery Channel fans are mostly Older, Male and Attached. Discovery Channel fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
53%
47%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K 10,000K
India
United States
Mexico
Bangladesh
Brazil
Philippines
Pakistan
Colombia
Argentina
Japan
0
2
4
6
8
10
12
14
16
18
20
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
sharks 41
Harley 36
years 35
Discovery 34
Davidsons 31
95%
3%
2%
Posititve
Negative
Neutral
Brand Posts - Engagement
Discovery Channel receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
22-SEP-16, THU 11:12AM
This peregrine falcon saves the day!
ENGMT. LIKES COMMENTS SHARES
1,000 124,343 3,306 76,586
23-AUG-16, TUE 12:00PM
This motorbike can 'surf' on water!
31-AUG-16, WED 1:00PM
Lightning will often strike more than three
miles from the center of a thunderstorm!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 75,001 3,783 55,375 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
994 85,183 1,965 50,291 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 100 200 300 400 500 600
0 100 200 300 400
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 50 100 150
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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