Small BusinessSocial Media

Action Plan

Presented by:

Maria Peagler@SM_OnlineClass

www.socialmediaonlineclasses.com#DigitalATL

1. Who is your

audience?1. Who are your customers?

Five Step Action Plan:Maximum Impact for Minimal Cost

1. Who is your

audience?

1. Stay Close to Customers

1. Who is your

audience?

“Any effort that is not absolutely necessary

for learning what customers want should be eliminated.”

— Eric Reis, The Lean Startup

1. Who is your

audience?

2. Develop a Strategy

1. Who is your

audience?

Who are your customers?

What are you selling?

3. Where is your audience?

When & how often will you contact them?

Why should they choose you over your competition?

How will you engage with them?

1. Who is your

audience?

3. Develop an Action Plan

Develop a deep presence on one social platform at a time

Develop blog/website content firstDevelop a deep presence

Then add primary social network

MY BLOG

4. Execute Your Action Plan

Keep it simple

64 Marketing Tactics

•Randomly select one technique from each category

•Combine for innovative marketing

•Over 4 MILLION unique campaigns possible

Tools for improving your efficiency:Hootsuite

TwitterfeedPosterous

iContact

5. Measure Your Results

How to measure? UseInsights provided by network

Track sales over same period

Download slides & worksheets here:

bit.ly/digitalATL

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Maria Peagler@SM_OnlineClass

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