social media 101 for education

Social Media 101

Educa/on

11/2/09 1 www.kaleidico.com

A brief introduc/on to the…

Web 2.0 Learning Environment


Take out your cell phones

Text billrice to 50500


TwiJer backchannel

#


References & More Informa/on

hJp://delicious.com/wmriceusa/educa/on+socialmedia


Copy of the Slides

hJp://slideshare.net/wmrice


Being connected is assumed


Is it important?


Is Google?

11/2/09 www.kaleidico.com 9

By the numbers

•  Social media is significant –  TwiJer grew 1,382% y‐o‐y in February 2009 (registered 7 million US users)

–  65.7 mm unique visitors on Facebook February 2009 (update: 125 mm in September)

–  Source: Nielsen Online •  Social media is a “professional” demographic –  Facebook’s largest group of users are 35‐54 –  Facebook users aged 55 and over has grown from 950,000 to 5.9 million in 6 months

–  Source: iStrategy Labs


What is driving the change?

•  78% of the incoming class of 2009 will have had Internet access their en/re K‐12 career*

•  98% of the incoming class of 2012 will have had Internet access their en/re K‐12 career*


*Ins/tute of Educa/on Studies, Na/onal Center for Educa/on Sta/s/cs

Are we equipped to handle it?

•  More than 1 in 5 companies have disciplined an employee for viola/ng blog or message board policies in the last year –  Of these companies, half have terminated an employee for such

a viola/on. –  (Source: Proofpoint)

•  Over 20% have inves/gated the exposure of confiden/al, sensi/ve, or private informaiton via a blog or message board pos/ng. –  (Source: Proofpoint)

•  1 in 3 employees surveyed never consider what their boss or customer might think before pos/ng material online. –  (Source: Deloi<e Ethics & Workplace Survey)


What is it?


“Revolu/on doesn’t happen when society adopts new technology, it happens when society adapts new

behavior.”

‐Clay Shirky, Here Comes Everybody


Read‐only World


Access


Scale


Trust


Read‐Write Web


Access


Scale


Trust


How Does it Work?


Facebook

Personal Professional


I’m not sure how this will turn out?


Linkedin

Resume Resume


Blogging

New York Times Huffington Post


Microblogging/TwiJer

Twi8er Real‐:me Search


Collabora/on

Wiki Google Wave


Feeling overwhelmed?


So are businesses

Some examples…


#amazonfail


#amazonfail: Starts small


#amazonfail: PR crisis

•  Probst’s blog post April 12, 2009 (Sunday at 2:08 am) within 24 hours – #AmazonFail is #1 trending topic on TwiJer – Over 5,000 blog posts – Facebook group with over 1200 members – Online pe//on collects 9000 signatures – Blogger campaign takes #1 spot on Google (s/ll) – 335 mainstream media ar/cles (WSJ, Wired, NPR)

•  No response from Amazon.com


#amazonfail

Meanwhile, customers take control…


…of the website, and…


…their reputa/on


Glenn Tilton

Chairman, President and Chief Execu/ve Officer of United Airlines


…doesn’t own his reputa/on…


…not even on Google.


PR problem. S/ll not fixed.


Are we preparing our children?


Obviously not…


Cyber Bullying •  13 year old commits suicide

•  “Rival” parent creates fake MySpace iden/ty

•  Numerous red flags to indicate probable fake/hoax


School/Teacher Reputa:on •  High school student •  Uses Facebook to “bully” English teacher

•  Disciplined with removal from AP class and suspended

•  Student sues school


Sex:ng •  20% of teens admit to par/cipa/ng in “sex/ng” in na/onwide survey

•  Teens are being charged with felony counts of trafficking child pornography and placed on the sex offender registry


Are we prepared?

Shiq your perspec/ve…


‐10%

‐5%

0%

5%

10%

15%

1960 1970 1980 1990 2002

Percentile change in importance of task type

in U.S. economy

Autor, D., Levy, F., & Murnane, R. J. (2003). The skill content of recent technological change: An empirical explora/on. Quarterly Journal of Economics 188, 4. [updated, D. Autor, 2008]

Manual


0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

Agriculture Working Service Crea/ve

Growth of the creative class

Florida, R. (2002). The rise of the creaIve class (p. 332). New York, NY: Basic Books. 11/2/09 www.kaleidico.com 53

Library


Library?


Classroom


Classroom?


Resume


Resume?


Conference?


Geung in the game.

Next steps…


Listen


Social Media Policy


Prac/ce


Teach


Engage


Social Media Best Prac/ces


Transparency


Authen/city


Value


Common Sense


Exper/se


Appropriate


Diploma/c


Avoid

•  Antagonism •  Trolls •  Legal maJers

•  Crisis situa/ons


Protect

•  Privacy •  Confiden/al informa/on

•  Google has a long memory


Ques/ons?


Points of Contact

Bill Rice 734.775.4487

[email protected]

Keith Burwell

330.807.1337

[email protected]


social media 101 for education

Education

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9millionin6mont source

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