social media 101
DESCRIPTION
By Samia Taoulost and Muhammed MalikTRANSCRIPT
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USING SOCIAL MEDIA TO BUILD A SOCIAL MOVEMENT
By Samia & Muhammed
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WHAT IS SOCIAL MEDIA???
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• Social Media is an umbrella term that describesthe assorted activities that offer a web-basedstage for technology & social interactions.
• Social Media includes: forums & onlinecommunities, Blogs & social networks,
Multimedia sharing, Micro-blogging, Diggs…
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How Important is Social Media?Well…. The number of those using social networking sites has
nearly doubled since 2008 52% of Facebook users and 33% of Twitter users engage
with the platform daily Facebook is most popular SNS (92%) followed by MySpace
(29%), LinkedIn (18%), Twitter (13%), and other social network services (10%)
Facebook users are much more politically engaged than most people.
MySpace users are more likely to be open to opposing points of view--- "perspective taking"
Pew Internet social networking study:
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o What is a social movement?Use social media to: Bring your activism online & spread the word Engage a diverse audience around your cause Encourage the audience to take action Recruit new members and retain them Educate and raise consciousness Raise support (signatures to a petition, calls to politicians,
presence to your event…) Fundraise
But before you start have a plan!
Social media & Social movements
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• So you know what u are doing
• What you are not doing• What results you're getting
Why do I need a social media strategy?
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• Audience– Know the people you address well!• Core Idea – build your campaign around a
single, simple core idea. • Objectives – Have realistic, achievable &
measurable objectives
• Plan – Is the HOW & Blue Print … must be tied to objectives
Planning a Social Media Campaign Strategy
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Listen, Observe and EvaluateWhy???
• Understand your audience motivation
• How does your audience use social media
• Identify key influencers and potential advocates & allies for your cause
• Recognize potential crises and members’ issues
• Determine a social engagement strategy
Step 1: Know your AUDIENCE!
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Key people to extend our social medianetwork.• Expert-Influencers: the heavyweights when it
comes to influencing the decisions of those in their networks
• Referent Influencers: highly active on social media and usually have a larger following
The Key Influencers
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• Define your key message
Ex: Amnesty International Message:“Ask Brazil, South Africa and India to help stop
the bloodshed in Syria”
Core idea
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How to build a social network?
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Your goals must be:• Tied to the core idea
• Practical• Very specific
• MeasurableEx. Building awareness, Event promotion, General
public outreach…
Goals & Objectives
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Determine your strategy
• Build awareness by following your audience• Gain followers and likes
• Increase interactions• Develop a network of advocates and key
influencers who can be leveraged to spreadbrand messages to target audiences
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• Are you on track to meet your goals?• What's more successful?
• What's not?• Refine
Measurement & assessment
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• Listen & Monitor• Engage • Interact & Participate• Be flexible• Be Real!!!
The more you participate in social media, the better the results
Secret Recipe for creating a buzz…
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What did you learn today?