social media 101
DESCRIPTION
These are slides from a program I did for transportation construction contractors.TRANSCRIPT
1
Social Media 101 for Contractors
Cordell M. Parvinhttp://www.cordellparvin.com
Social Media Overview
2
Webpage
Social Media Overview
3
Webpage
4
The Challenge
Dr. Larry Richard, Hildebrandt International Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile"
SkepticsLawyers are:
Autonomous
Lacking Social SkillsAbstract ReasonersImpatientLacking Resilience
5
0
10
20
30
40
Five Kinds of Attitudes About Change
Early InnovatorsEarly AdaptorsSlow MajorityReluctant MajorityAntagonistic
What Has Changed
6
What Has Changed
7
What Has Changed
8
What Has Changed
9
What Has Changed
10
What Has Changed
11
What Has Changed
12
13
What Has Changed
14
What Has Changed
15
What Has Changed
18
PERSONAL CONTACT
NEWSPAPER ARTICLES
TELEVISION PRESENTATION
RADIO
PUBLIC HEARINGS
1990’s/Early 2000’s PR Tools
20
What is Social Media
Social Media
21
Facebook Users Are Getting Older. Much Older
22
Social Media Types
Social Media Overview
23
“It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Twitter, Facebook, whatever.”
On-Line Conversations
Scott MontyHead of Global
Social Media at Ford
Social Media Expands Reach
25
Strong-Tie Buzz
Weak-Tie Buzz
Why Use Social Media
26
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Seth Godin
27
Why Use Social Media
Economical
Efficient
Effective
Engaging
Why Use Social Media
28
Credibility
Listening
Community
Public Relations/Support
Education
Visibility
Recruiting
How I Use Social Media
30
How I Use Social Media
31
How I Use Social Media
32
Why Use Social Media
33Listen
People Were Talking About Dell
34
35
People Were Talking About Comcast
36
37
Listen - They Are Talking
38
Listen - They Are Talking
41
Listen - They Are Talking
42This is what
taxpayers pay for. . . Hard at work
We Hate Oshkosh’s Road Construction
And Posting Photos of You
43
Listen - They Are Talking
44
Listen - They Are Talking
And Spreading the Word
45
46
Tool to Monitor What is Being Said
Listen - They Are Talking
47
Listen - They Are Talking
Provides a Way to Get Feedback
Why Use Social Media
48Educate
49
Educate
50
Educate
51
Educate
52
Educate
53
Educate
54
Educate