Social Media Basics

Agenda

• Social Media Stats

• What is Social Media?

• What Can It do?

• Why Social Media?

• Getting Started

• Social Media Components

• Tips & Tactics

• Do’s & Don’ts

Social Media Usage

Sources:Facebook Statistics https://www.facebook.com/press/info.php?statistics“Facebook, YouTube, our collective time sinks (stats)” http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/“The Engineering Behind Twitter’s New Search Experience” http://engineering.twitter.com/2011/05/engineering-behind-twitters-new-search.html “New Twitter Stats: 140M Tweets Sent Per Day, 460K Accounts Created Per Day” http://techcrunch.com/2011/03/14/new-twitter-stats-140m-tweets-sent-per-day-460k-accounts-created-per-day/“The Growth of Social Media: An Infographic” http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Twitter & Facebook Users

Source: “What Twitter Users Think About the Brands They Follow“, emarketer.com http://www.emarketer.com/Article.aspx?R=1008675

• 60% of Twitter Users Are More Likely to Recommend a

Brand After Becoming a Follower

• 61% follow brands so they can be the “first to know what’s

hot”

• 57% of Respondents said they “liked” a brand because they

bought it and liked it

• 63% seek out sales and promotion codes

Source: “Facebook Still Top Social Marketing Venue for SMBs“ emarketer.com http://www.emarketer.com/Article.aspx?R=1008703

What is Social Media?• Communication with people• Getting feedback from community (wants and needs)• Exhibits that companies are human • Shows that brands really care about their products and community• It ISN’T always about the company’s products or services

Social Media Strategy =

Digital Marketing =

EARNS

BUYS

What is Social Media?

Source: Tim- Ho, “Social Media Basics for Executives”, http://www.slideshare.net/timho/social-media-basics-for-executives

What Can Social Do?

• Build community• Drive product/service improvements

(through feedback)• Answer common questions• Build trust (or break it)• One-on-one engagement• Strengthen bonds w/ current one

customers• Build new customers through

recommendations• Inspire, educate, and entertain

Why Social Media?

Before You Start…

• Why am I doing this?• What do I have to say?• Why will people care?• Why will people continue to engage?• How long do I want to do this?

Progression

Research• Familiarize with networks

• Determine where your sandbox is

Take the 1st Step• Determine Brand Identity

• Define objectives i.e. increase brand awareness

Run with It• Set up accounts

• Begin conversations with audience

Let it Fly• Adjust strategy accordingly

• Expand networks being used

Tools

• Google Alerts, Social Mention

• CoTweet, Hootsuite, Tweet Deck

• Radian6, Vitrue

Facebook

Twitter

Blogs

YouTube

Google+

Others

Tips & Tactics

Tips & Tactics

Source: Social Media Examiner, “10 Top Business Blogs and Why They Are Successful” http://www.socialmediaexaminer.com/10-top-business-blogs-and-why-they-are-successful/

Tips & Tactics

Source: Mashable “9 Lessons From Successful Brands on Twitter” http://mashable.com/2011/06/09/brands-twitter-success/ Salesforce “Social 101 – Twitter” http://www.slideshare.net/marcusnelson/social-101-twitter

Do’s & Don’ts

• Don’t judge someone’s knowledge in SM based on number of followers or fans

• Don’t be on social media just because it’s there

• Don’t be afraid to over share

• Don’t lie, don’t pretend

• Do realize social media is not just about the number

• Do make calculated decisions and plan ahead

• Do share everything (well, mostly everything) on different channels

• Do be transparent

Don’t Do

Dealing w/ Negativity

• Humanize brand

• Listen & accept don’t censor

• Respond directly and quickly

• Be honest

• Be transparent & explain

• Create opportunity

• Fix the problem if there is one

Source: Girl at Play Media “Holistic Social Business” http://www.slideshare.net/girlatplay/holistic-social-business

Questions??