social media 101

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101 Social Media © 2011 jenMEDIAware

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Overview of the most common types of social media.

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Page 1: Social Media 101

© 2011 jenMEDIAware

101

Social Media

Page 2: Social Media 101

© 2011 jenMEDIAware

Quick Poll

Who here today has: A twitter account? A personal Facebook page? A company Facebook page? A personal LinkedIn page? A company LinkedIn page? A blog? A smartphone? Droid? iPhone?

Page 3: Social Media 101

© 2011 jenMEDIAware

Social Media Icons

Blogger

Del.i.cious

Facebook

RSS

Google

LinkedIn

MySpace

Picasa

Reddit

Stumbleupon

Twitter

Viemo

WordPress

Yahoo

YouTube

Page 4: Social Media 101

© 2011 jenMEDIAware

BLOGGINGTWITTER

FACEBOOKLINKEDIN

Focus on Four

Page 5: Social Media 101

© 2011 jenMEDIAware

Blogging Twitter

Search Engine MarketingDirect CommunicationsBrand BuildingCompetitive

DifferentiationRelational MarketingExploit the NichesPosition You as an ExpertReputation ManagementLow cost

Industry conversationBrand awarenessTarget audiencePromote your blogFeedbackPromotionSEO BoostQ & AHR ToolEmployee Communications

Focus on Four

Page 6: Social Media 101

© 2011 jenMEDIAware

Facebook LinkedIn

Fan PagePublish contentPromote offersInteractBrand buildingPosition as ExpertJoin groups: industry,

network & alumni

Personal PageCompany Page100% businessHR ToolSales LeadsGroups

Focus on Four

Page 7: Social Media 101

© 2011 jenMEDIAware

JUST DO IT

Blogging

Page 8: Social Media 101

© 2011 jenMEDIAware

WordPress Blogger

Popular Blogging Sites

Page 9: Social Media 101

© 2011 jenMEDIAware

WordPress

PopularFreeEasy to use templatesCustomizable address

www.YourBlogisHere.com Yourblogishere.wordpress.com

Page 10: Social Media 101

© 2011 jenMEDIAware

WHAT IS THAT TWITTER THING ANYWAY?

Twitter

Page 11: Social Media 101

© 2011 jenMEDIAware

A cocktail party

Page 12: Social Media 101

© 2011 jenMEDIAware

TWITTER.COMTWITTER FOR DROID

TWITTER FOR IPHONE

Three ways to Tweet

Page 13: Social Media 101

© 2011 jenMEDIAware

Twitter.com

Page 14: Social Media 101

© 2011 jenMEDIAware

Page 15: Social Media 101

© 2011 jenMEDIAware

Twitter for DROID

Page 16: Social Media 101

© 2011 jenMEDIAware

Twitter Stream

Search

Compose

Chat Stream

Mentions

Direct Messages

More

Page 17: Social Media 101

© 2011 jenMEDIAware

Message Screen

Reply

Retweet

Favorite

Multiple: Quote, Post Link, Mail Tweet

Page 18: Social Media 101

© 2011 jenMEDIAware

Profile

Profile

Tweets

Metions

More

Follow

Page 19: Social Media 101

© 2011 jenMEDIAware

Twitter for iPhone

Page 20: Social Media 101

© 2011 jenMEDIAware

Sign In

Sign Up

Search

Suggested Users

Trending Now

Page 21: Social Media 101

© 2011 jenMEDIAware

Twitter Stream

Chat

Metions

Direct Messages

Search

More

Page 22: Social Media 101

© 2011 jenMEDIAware

Twitter Stream

Reply

Retweet

Favorite

Profile

Attach

Multiple Options

Quote Tweet

Mail Tweet

Translate

Page 23: Social Media 101

© 2011 jenMEDIAware

IS FOR BUSINESS TOO

Facebook

Page 24: Social Media 101

© 2011 jenMEDIAware

Facebook Types of Pages

Personal/Professional Create lists to manage content Evaluate your privacy settings

Fan Page – BusinessImportance of 25 followers

Page 25: Social Media 101

© 2011 jenMEDIAware

PROFESSIONAL. BUSINESS. CONNECTIONS.

LinkedIn

Page 26: Social Media 101

© 2011 jenMEDIAware

LinkedIn Types of Pages

Company PagePersonal Page

Page 27: Social Media 101

© 2011 jenMEDIAware

FOCUS ON FOURCONSISTENCY

CONTROL YOUR CONTENTKNOW YOUR AUDIENCE

Conclusion