social media 101
DESCRIPTION
Overview of the most common types of social media.TRANSCRIPT
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© 2011 jenMEDIAware
101
Social Media
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© 2011 jenMEDIAware
Quick Poll
Who here today has: A twitter account? A personal Facebook page? A company Facebook page? A personal LinkedIn page? A company LinkedIn page? A blog? A smartphone? Droid? iPhone?
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© 2011 jenMEDIAware
Social Media Icons
Blogger
Del.i.cious
RSS
MySpace
Picasa
Stumbleupon
Viemo
WordPress
Yahoo
YouTube
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© 2011 jenMEDIAware
BLOGGINGTWITTER
FACEBOOKLINKEDIN
Focus on Four
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© 2011 jenMEDIAware
Blogging Twitter
Search Engine MarketingDirect CommunicationsBrand BuildingCompetitive
DifferentiationRelational MarketingExploit the NichesPosition You as an ExpertReputation ManagementLow cost
Industry conversationBrand awarenessTarget audiencePromote your blogFeedbackPromotionSEO BoostQ & AHR ToolEmployee Communications
Focus on Four
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© 2011 jenMEDIAware
Facebook LinkedIn
Fan PagePublish contentPromote offersInteractBrand buildingPosition as ExpertJoin groups: industry,
network & alumni
Personal PageCompany Page100% businessHR ToolSales LeadsGroups
Focus on Four
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© 2011 jenMEDIAware
JUST DO IT
Blogging
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© 2011 jenMEDIAware
WordPress Blogger
Popular Blogging Sites
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© 2011 jenMEDIAware
WordPress
PopularFreeEasy to use templatesCustomizable address
www.YourBlogisHere.com Yourblogishere.wordpress.com
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© 2011 jenMEDIAware
WHAT IS THAT TWITTER THING ANYWAY?
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© 2011 jenMEDIAware
A cocktail party
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© 2011 jenMEDIAware
TWITTER.COMTWITTER FOR DROID
TWITTER FOR IPHONE
Three ways to Tweet
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© 2011 jenMEDIAware
Twitter.com
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© 2011 jenMEDIAware
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© 2011 jenMEDIAware
Twitter for DROID
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© 2011 jenMEDIAware
Twitter Stream
Search
Compose
Chat Stream
Mentions
Direct Messages
More
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© 2011 jenMEDIAware
Message Screen
Reply
Retweet
Favorite
Multiple: Quote, Post Link, Mail Tweet
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© 2011 jenMEDIAware
Profile
Profile
Tweets
Metions
More
Follow
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© 2011 jenMEDIAware
Twitter for iPhone
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© 2011 jenMEDIAware
Sign In
Sign Up
Search
Suggested Users
Trending Now
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© 2011 jenMEDIAware
Twitter Stream
Chat
Metions
Direct Messages
Search
More
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© 2011 jenMEDIAware
Twitter Stream
Reply
Retweet
Favorite
Profile
Attach
Multiple Options
Quote Tweet
Mail Tweet
Translate
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© 2011 jenMEDIAware
IS FOR BUSINESS TOO
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© 2011 jenMEDIAware
Facebook Types of Pages
Personal/Professional Create lists to manage content Evaluate your privacy settings
Fan Page – BusinessImportance of 25 followers
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© 2011 jenMEDIAware
PROFESSIONAL. BUSINESS. CONNECTIONS.
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© 2011 jenMEDIAware
LinkedIn Types of Pages
Company PagePersonal Page
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© 2011 jenMEDIAware
FOCUS ON FOURCONSISTENCY
CONTROL YOUR CONTENTKNOW YOUR AUDIENCE
Conclusion