social media 101
DESCRIPTION
The most recent version of Social Media 101 presented on behalf of Morton Learning in Perth.TRANSCRIPT
Social Media 101
Peter Fletcher
Let’s get to know each other
What is social media?It’s life online
Connection
Conversation
Sharing
Photo credit: spoon on Flickr
You’ll find
Share
Tag
Comment
Discuss
Review
Examples include
Blogs (they’re the ancestors of them all)
YouTube
delicious, digg, stumbleupon
In shortIt’s all about:
Conversations,
conversations,
conversations,
Get the idea?
Photo credit: prakhar on Flickr
Why it’s important
59% of Australians use social networking sites
Social networks fourth most popular online sector
More popular than email
Time on Facebook rose 566% Dec 07 - Dec 08
Australians spend 10.9% of online time social networking
That’s up 58% from previous yearSource: Global Faces and Networked Places, March 2009, Nielsen
The rise of people power
The rise of people power
The rise of people power
Watch this video
Comcast sleeping
And put yourself in the technicians shoes
Then read the Horizon story
Three essential tools
An RSS reader (watch this video)
(try Google Reader, Outlook or your browser)
Subscribe to:
Google Alerts
Twitter searches
How would you respond…
…to a happy tweet?
Or to not so happy?
Or?
Build your network
Use Friend Finder
Keep an eye on Suggestions
Interactions build connections
Make an impression
Update your “blurb”
New profile pic
Edit Info tabs
Clean up applications
Adjust privacy settings
Update your status - regularly
Build relationships
Status update
Upload and tag photos
Comment on posted items
Like, what?
Write a note – tag a friend or five
Tag a note
If you want to advertise
Try a Facebook ad
Send the traffic to your site
Don’t…
Sell
Spam
Talk too much about yourself
Lurk
Group discussion
What is your policy?
- for adding friends?
- for accepting friend requests?
- your privacy settings?
Loyal Fans with Pages
Fan Pages – an overview
Functions like a personal profile
Wall
Tabs
Reviews, discussions, notes
Applications
Fans
Similar rules
Add value
Create engaging content
Keep it light
Allow sales to emerge from relationship
Respond and engage
First impressions count
Blurb
Info
Post consistently
Create a landing tab
Manage wall and news feed settings
Building fan community
Use hyper-targeted Facebook ads
Recommend to friends
Ask friends to recommend
Add a Facebook fan box to your site
Creating fan interactionsInvite fans to upload photos
Create an event
Create and tag a note
Post interesting/entertaining links
Create a discussion
Ask for reviews of your service
Add an application
It’s a community
So get involved
That means everyone
Yes, that means you!
Managing and measuring
Appoint a Page administrator
Monitor interaction levels with Insights
Chase increase in Wall Posts, Likes, Comments
Aim to improve Post Quality (compared to similar sized Pages)
Being a Twit
Photo credit: Search Engine People Blog on Flickr
Twitter basics
What are you doing? in <140 characters
Follow and be followed – different to Facebook
@ reply – directed public message
private messages – DM’s
Share links
Share pics on Twitpic
Growing followers
Find cool people to follow
Remember Twitter search?
Who are the people you’re following following?
Check profiles
Hit the follow button
Learn how the best tweet
Add link to Twitter on FB, cards, web site
Set up your profile
Add an avatar (pic)
Create a background
Choose a colour scheme
Add a link to your web site
Write a witty bio (don’t be boring)
Or, what’s on your mind?
Or, what has your attention?
What are you doing?
Recommend someone publicly
Community news service
Ask for help
without expecting something in return
Offer help…
Have a conversation
or funny
Share something interesting…
Broadcast your product or service
Don’t
Obsess about follower numbers
Get involved follower schemes – TweetAdder
Spam
Talk about yourself too much
Lurk
Twitter etiquette
What is your following policy
Blocking spammers
Using auto-DM software
Twitter applications
Mobile tweeting
Desktop applications
Tweeting from the web
Consider integrating
Twitter on your website – a badge
Twitter on your web profile
Twitter as customer service
Twitter as internal systems
My top 5 suggestions
Get started. Today.
Participate
Share
Don’t lurk
Add value
peterfletcher.com.au
therealestatemarketingmaven.com
The Real Estate Marketing Maven on Facebook
Twitter.com/peterfletcher
LinkedIn/in/peterfletcher
0419 538 838
The bonus round
Social media policy
Of course I have a policy
Photo credit: Mike Licht, NotionsCapital.com on Flickr
Being doocedHeather Armstrong
Blogged about work and church
Never mentioned names
Cathartic
Sacked Feb 26, 2002
Image source: www.dooce.com/about
Raises questions
How far does corporate sovereignty extend?
How far does free speech extend?
What is private/public?
What is the nature of an online profile?
Is legal always best?
What’s your policy?
On tweeting?
On blogging?
On Facebook?
On comments?
On connecting?
And company “secrets”