social media 101
TRANSCRIPT
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SOCIAL MEDIA what it is.
why you should care.what you should do.
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• Approach marketing from sales and business perspective
• Understand importance of top line and bottom line
• Business strategists + talented marketing specialists
OUR STORY
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WE’RE NOT CAKE DECORATORS
EXPENSIVE DESIGN
LACKING TRUE ROI
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WHAT IS SOCIAL MEDIA?
AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org
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IN OTHER WORDS…
PEOPLE INTERACTING AND HAVING
CONVERSATIONS ONLINE.
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POWERING CONVERSATIONS…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
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WHY SHOULD YOU CARE?
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• B2B or B2C?• Just getting going or well established?
• Your industries and target markets
• Retail• Finance / Insurance• Medical / Healthcare• Technology• Hospitality• Food Services• Etc.
YOU.
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WHY SHOULD YOU CARE?
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(-)
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SOCIAL MEDIA IS NOT A FAD.IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
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WHYELSE SHOULD YOU CARE?
• IT’S HUGE: If Facebook were a country, it would be the third most populated in the world, ahead of the United States and only behind China and India.
• 500 BILLION: The number of minutes spent on Facebook per month.
• 24 HOURS. The amount of video• uploaded to YouTube every minute.• 2 BILLION: Videos viewed per day.• 4 BILLION: The number of images
hosted on Flickr. • 95: The percentage of companies
using LinkedIn to find and attract employees. (Including yours truly)
• 27 MILLION: The average number of “tweets” per day on Twitter.
• 3: The # of weeks it took Google+ to hit 20 Million users
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ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.
OF PEOPLE TRUSTRECOMMENDATIONS OF OTHER CONSUMERS.
78%
NIELSEN “TRUST IN ADVERTISING” REPORT
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SOCIAL MEDIA ISREDEFININGVIRTUALLYEVERYTHING,INCLUDING(BUT NOT LIMITED TO) HOW WE...
• Live• Work• Play• Learn• Share • Discover• Create• Complain• Celebrate• Mourn• Brag• Applaud• Influence• Collaborate• Investigate• Evaluate
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GET ON THE TRAIN.
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TOOLS FORSUCCESS• Design & Branding Guidelines• Employee Training &
Management• Metrics and ROI (Followers, Fans,
Web Traffic, Search Visibility, Word of Mouth, Links, Page Ranks, SALES)
• Monitoring (TweetDeck, HootSuite, Postling, Klout, Seesmic)
• Campaign Calendar & Budget• Tools, Resources…& Celebrities
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BUT DON’T FORGET…
CONTENT IS KING.
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“Content is the new democracy and we the people, are ensuring that our voices are heard.”
Brian Solis, “The Social Media Manifesto”
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5RULES
1.LISTEN: It’s a dialogue, not a monologue.
2.ENGAGE: Create opportunities for people to feel ownership of the brand.
3.BE REAL: Open, honest dialogue is the only policy.
4.BE RESPECTFUL: Or beware.
5.HAVE FUN: Have fun.
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RUL
E
6ROI is OK. • Know which needles
you want to move and how to track them.
• Be strict and choose metrics that relate to your organization.
• Sometimes QUALITY will outperform QUANTITY.
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In 2011, more people are using their mobile devices to socialize (91%) compared to the 79% of desktop users who do the same.
It appears that the mobile phone is actually a better platform for social networking than the PC.
ONE MORE THING.
OH YEAH…
But that’s for another day…
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#SUCCESSES & #FAILURES
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GET IN TOUCH WITH US
Scott Salkin
Scottsdale Headquarters:16435 N. Scottsdale Rd., Suite 195Scottsdale, AZ 85254
Phone:1.877.675.8303
Email:[email protected]
Web:www.identitystudios.biz
Identity Studios Inc.
Office: 480.553.9235
Mobile: 602.881.1718
Twitter: www.twitter.com/scottsalkin
LinkedIn: www.linkedin.com/in/scottsalkin