SMRC IN A NUTSHELL

ON A MISSION FOR THE REWARDS OF CHARITY

Social Market Research for Charity – Founder’s Presentation

Meeting Support:

Meeting Support for this Presentation: The Authorstream "Present-Live"

meeting link is at: http://www.authorstream.com/PresentLive/

pnakata-1362019-smrc-nutshell3 - (This presents a coordinated view with sidebar group)

A copy of the Notes files is at: http://www.socialmarketresearchforcharity.

org/PPT/SMRC-Nutshell3.pptx A copy of the PPTX file is at:

http://www.socialmarketresearchforcharity.org/PPT/SMRC-Nutshell3.pptx

Audio Support:

Tinychat Video, Audio, Desktop, Shared Resource / Meeting Support

http://tinychat.com/smrc2012 (Note: All moderators should setup a

tinychat account themselves and send me that (their tinychat account name) as well as their email and phone numbers.

Skype: Using the Founder's private or SMRC Office line as the conference center

Skype: phillip-r-nakata Skype-In: 720-204-3569

Introduction

SMRC (Social Market Research for Charity) is society's new model for supplemental funding that's based on monetizing the value of all social content & feedback for charity AND social credit member rewards. This passive social credit award & 501-c3 rating service is the result that formed, from merging the best ideas of top seven "mover and shaker" speakers at TED.com, w/ Stephen Colbert (colbertnation.com), the BCG (Boston Consulting Group, experts of Social Impact analytics), Cone Communications (leaders in Cause Marketing) and Phil Nakata (former IBM CTO: Intellectual Capital, AI & Emerging Technologies).

Please review at least the first few videos presented at www.socialmarketresearchforcharity.org before proceeding --

Custom Donations & Member Rewards

SMRC In a Nutshell: Mission SMRC creates the ultimate social and personal

reward/ fulfillment / support service for mankind,

Stimulating the most valuable social market research in history (deep penetration/ listening/ full attention),

A sustainable economy based on (the double bonus reward/ competitive edge of true) sponsor charity,

Releasing everyone’s unlimited individual and social/ follower potential to create valuable social research, funding their most worthy charities in a game of rewards for all social and sponsor interaction.

While freely revealing the full range of mankind's emotional social expression (based solely on what/ how people are actively feeling/ talking about)

SMRC In a Nutshell: ScenariosFour Use Cases illustrate step-by-step how SMRC creates custom donations & social reward value for everyday social content & sponsor research, feedback or purchases (Click HERE for the Donations-Rewards flowchart or HERE for dynamic Use Cases [screens]):1. Everyday Social Content and Awards 2. Social Media - for Market Research or Purchase3. Syndicated Media (TV, Radio, Print) – for Market

Research or Purchase4. In-Store/POS – for Feedback to Sampling/Trials/

demos, Testimonials , Everyday or special purchases

Note: The interactive chart/ screens above are the best way to see how SMRC works

SMRC In a Nutshell: Real Impact Applications levering this social support service

model (system of value) for charity are virtually unlimited, and year one, SMRC's startup membership , per 10 million+ members (and 500+ sponsors) will generate an absolute minimum of:

$2.4 billion in 501-c3 charity and social member rewards and awards ($220 million of it from sponsor/SMRC 'awards')

$110+ million in sponsor direct donations and sponsor tax rewards,

That will stimulate between $22-44 billion for the USA commodity (everyday) economy

SMRC In a Nutshell: The Rush

SMRC’s pre-registration offer of double social member rewards for life & reward points for their last 2 years of social media activity and feedback.

Large and Popular sponsors inviting all their followers.

Sponsors competing to pre-register their over-lapping follower markets (regionally and by competing sponsor industry where each member can have only one host) and influence their initial charity profiles.

SMRC In a Nutshell: Traction

SMRC’s “Social Watchdog”– Sponsor Acquisition Strategy (securing the funding potential and social impact ratings of a sponsor’s charities pre-hand).

SMRC’s Identity Protection as anonymous group data

Sponsors quickly learning to leverage the full potential of applying true charity to stimulate their business where the more you truly give, the more you receive in many ways.

Highlighting the value of social market research that significantly increases promotion penetration and further validates full attention

Click on any Link above to Learn more

SMRC In a Nutshell: Details

The Details: SMRC creates donations and an equal value of social member rewards from/ for:

A. All Social Content & Sponsor Feedback for Social Media and Market Research (NO Purchase is Required):

B. True Sustainable Cause Marketing w/Loyalty:

C. Networking & Awards:

- A Page on Each Now Follows -

SMRC In a Nutshell: Details

A. Content/ Feedback for Social Market Research (NO Purchase is Required):

1. There's no cost to register (13+ years to register), though you must be invited by a existing member or sponsor to this 'by-invitation-only' support service for charity and member rewards. Anonymous media research (for social content and feedback) generates a minimum of $0.60 per day in custom donations & rewards.

2. SMRC Sponsor's 'game-like' Social Market Research of audience attention and recall (in the style of "Trivial Pursuit") follows sponsor presentations in the social and syndicated medias (and generates $0.06-$2 of donations and rewards value per instance).

SMRC In a Nutshell: Details

A. Content/ Feedback for Social Market Research (NO Purchase is Required):

3. Similarly, SMRC generates donations (to your favorite charities & social member rewards) in exchange for Feedback and testimonials to SMRC sponsor's in-store sampling, on-site trials and scheduled expert demonstration (at $1-$10 per instance, no purchase is required).

SMRC In a Nutshell: Details

B. True Sustainable Cause Marketing w/Loyalty:

Alternately, SMRC sponsors provide the best 'double bonus' market offers for everyday and special commerce (at 5-10% of the commerce per instance, as true sponsor donations to your favorite charity and the equal value in social rewards).

SMRC In a Nutshell: Details

C. Networking & Awards:

o Members and sponsors also receive donations and social rewards for inviting others (at 4% NET of the invited member's on-going total value generated in social rewards’ value) and

o For SMRC's "Awards" (that represent 8% of all social reward points generated in the system), primarily based on each 501-c3 followers' degree of social/sponsor interaction and 501-c3 social impact rating. These "Awards" are given out equally (4% each) by the sponsors (based on their followers) and SMRC as true philanthropic gifts of charity.

SMRC In a Nutshell: Details

o Complete sponsor process support :o Inviting others - collateral, email, bookmarkingo Acquiring anonymous social media scheduleso Market research, feedback, purchases

o Business & Technical References:o Mission Statement, Business Plan, Projectionso Founder’s & Mgmt. BIOS, Specificationso Sponsor candidate submission profiles, Sample

Sponsor custom sign-up

www.social marketresearchforcharity.org

SMRC In a Nutshell: Summary

Members : Create on-going custom donations and social member rewards: Free 5 minute registration, Generate content that creates feedback, Invite others (for 4% of their on-going

rewards) , Interact with sponsor's market research

(quizzes of attention/ recall), feedback, purchases or

Awards in recognition of service in the Public Good.

SMRC In a Nutshell: Summary

Sponsors: Create on-going loyalty, custom donations & social sponsor rewards (deductions & goodwill): Register their social profile to be a sponsor;

Charities fill out initial social impact rating, Generate content that creates more feedback, Actively collect more free feedback from members, Invite followers, employees and celebrity followers

as their host (for 4% [$0.03/day] of their on-going rewards)

Make Awards (4% of all followers’ rewards) in sponsor goodwill recognition of service in the Public Good.

SMRC In a Nutshell: Summary

Sponsors: Optional market research – “Are You Listening?”

Generate questions (that test your audience's full attention and recall), expecting 50% or better penetration and their full attention (as compared to questionable opinions from a very limited response rating),

SMRC In a Nutshell: Summary

Sponsors: Create on-going loyalty, custom donations & social member rewards, producing a sustainable 20% increase in business/activity:

Integrate SMRC marketing and purchase coupons/codes into your market research and business systems; Suggested rates – next page:

SMRC coupons can be used in place of $0 cost accounting entries where the SMRC code is in the product/service's description.

SMRC In a Nutshell: Summary

Sponsors:

SMRC marketing and purchase coupons/codes - Suggested rates:

Market Research & Feedback (per instance): Quizzes of Attention/Recall: $0.06 - $2 Feedback 2 Sampling, In-Store Trials: $1-$2 Feedback/Testimonials 2 On-Site Demos: $2-$10

Every & Special Sales @ 5-10%+ of purchase

End of Presentation