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TV

Distribution

Social

History

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Mobile

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The basis for any change are people and their needs

So what has changed?

Needs Cycle

Hierarchy of Needs

Growth

Deficit

Media and messages...toys

Writing > letters > books

Panels > paintings

Photography and radio > cinema and TV (~ 70 years)

music > video

computer > internet

Telegraph > telephone > cellular

2 MM years

60 K years

5 K years

~ 140 years

~70 years

~100 years

~ 120 years

?

Gestures > speech

... inserted in cultural contexts become languages

Social Network Analysis (SNA)Network Centrality

Betweenness (distance)ProximityDiameter

Grouping coefficientNetwork reach and paths

Structural HolesModularity

Random generatorsControl centrality and hierarchy

Bimodality

More causality and less correlation

Intelligence – human dynamics

Complex Networks

The TV Landscapeis a human landscape.

Television as a medium

• IS

– Full screen video flow

– Constant service offer

– ~70 years of language

• IS NOT

– Collection of videos

– Web page

IPTV

Web video

72% of the media/content market

Evolution of media?

Mobile world

Communication media adoption

Mobile ecosystems rule

Everything at your fingertips

Mobile content growth

TV Landscape

3+ hours of TV/day per viewerHas not suffered like other mediumBroadband penetration in Latam 2x PayTV

1. > % of viewer hours on the Internet2. > % with smartphone devices3. < costs of production and distribution

Better statistical data for growth of networksNew technologies enable access to new markets

TV opportunities?

1. Local content – google and facebook

2. Video e-commerce – HSN

3. Niche TV service is now viable – Clube dx tv

4. Contribution network environment - Redbull

5. New services new distribution – Mobile IPTV

6. New business models – Trade marketing

7. International distribution

DX IPTV – It’s the experienceAudiovisual Browser Framework

In development since 2008 Over 1 million users –w/ 100K subsAWS Cloud architecture

Playlist centricLocation and device aware

In video interaction

Time to market, mobile ready, platform independent, cost effective, partner control

Typical DX IPTV Scenario

DX framework focus space