Jaypee Business School

A constituent of Jaypee Institute of Information Technology

(Deemed University)

A-10, Sector 62, Noida (UP) India 201 307

www.jbs.ac.in

Social Internship Report

On

(Siddhartha Vashishtha Charitable Trust)

Submitted as a partial fulfillment for the award of the Two year Full Time Program in

Master of Business Administration

SUBMITTED BY: ANKITA DEV (ENROLLMENT NO.: 09609055)

SHIKHA VERMA (ENROLLMENT NO.: 09609045)

Supervisor fromNGO: Mr. A.K. Passy

Contact details:9971796526

Mailing Address:ashok.passy@siddharthavashishtha.com

Academic Supervisor:Dr. Parikshit Charan

Start Date for Internship:25th Feb, 2011

End Date for Internship:25th March, 2011

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ACKNOWLEDGEMENTS

We are deeply honored and would like to take this opportunity to acknowledge and thank

the following people for their help and support which enabled us to complete our report

in time and effectively.

We would like to thank Mr. A.K. Passy for giving us this opportunity to work with the

team and lending his great support.

Our faculty guide Dr. Parikshit Charan, Jaypee Business School, Noida, again has

been one of those important factors to help achieve our objectives of performing well at

the organization. He has been with us, providing all the required inputs for a student, to

achieve success in the project taken up.

We would even like to thank the entire staff of the NGO who has been a great support, by

providing valid inputs to us not only for our project but also as a learner.

Lastly, this journey would not have been easy, without the support of my parents who

have aided the project directly or indirectly in making it a success.

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TABLE OF CONTENT

Sr.

no.

Contents Page no.

1. Title Page 1

2. Acknowledgement 2

3. Table of content 3

4. Executive Summary 4

5. Part 1:The study of the gravity of the social issue, its

magnitude and implications on the society

5

6. Part 2: The initiatives taken by the private institutions as part

of corporate governance and social responsibility and its

impact on society

9

7. Part 3: Introduction of NGO, its activities, SWOT analysis,

functional issues.

14

8. Recommendations 20

9. Key learning’s 21

10. References 22

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EXECUTIVE SUMMARY

Siddhartha Vashishtha Charitable Trust(SVCT) extends a hand towards the betterment of

the society and doesn’t shrug off its responsibilities towards the future of our society.

This is a cause for the betterment of all.

SVCT works for the child education, catching cancer and towards prisoner’s

employment.

The Jail system is like kidneys of society which filters out the toxins & re-introduces the

clean fluid back into our system. This aspect is important and has to be understood that

everybody who is in jail will one day be re-introduced into the society.

Therefore, SVCT tries & reforms these people and not punish them, as punishment will

only bring in ill-will & bitterness.

The social issue studied is cancer, its magnitude and implications on society. The efforts

taken by SVCT to curb this social issue have also been enumerated.

The initiatives taken by the private institutions as part of corporate governance and social

responsibility and its impact on society are also listed.

The activities of SVCT and its functional issues have been studied in depth.

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PART 1: The study of the gravity of the social issue, its magnitude and

implications on the society

CANCER

Cancer is a class of diseases characterized by out-of-control cell growth .Cancer harms

the body when damaged cells divide uncontrollably to form lumps or masses of tissue

called tumors (except in the case of leukemia where cancer prohibits normal blood

function by abnormal cell division in the blood stream). Tumors can grow and interfere

with the digestive, nervous, and circulatory systems, and they can release hormones that

alter body function. Tumors that stay in one spot and demonstrate limited growth are

generally considered to be benign.

What causes cancer?

Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal

cells in the body follow an orderly path of growth, division, and death. Programmed cell

death is called apoptosis, and when this process breaks down, cancer begins to form.

Unlike regular cells, cancer cells do not experience programmatic death and instead

continue to grow and divide. This leads to a mass of abnormal cells that grows out of

control.Up to 85 per cent of cancers can be prevented by avoiding environmental risk

factors like smoking, sun exposure, alcohol abuse and poor nutrition. Though age, race,

gender and family history cannot be changed, knowing your personal cancer risk can help

you devise a prevention strategy with regular screenings and healthy lifestyle choices.

Having one or more risk factors for cancer doesn`t mean you will get cancer. In fact,

many people considered high-risk never develop cancer while others with no known risk

factors become ill.

Types of cancer

Carcinoma

Carcinoma is a malignant neoplasm of epithelial origin. It is a tumor that arises in the

tissues that line the body`s organs like the nose, the colon, the penis, breasts, prostrate,

urinary bladder, and the ureter. About 80% of all cancer cases are carcinomas.

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Sarcoma

Sarcomas are tumors that originate in bone, muscle, cartilage, fibrous tissue or fat. Ewing

sarcoma (Family of tumors) and Kaposi`s sarcoma are the common types of sarcomas.

Leukemias

Leukemias are cancers of the blood or blood-forming organs. When leukemia develops,

the body produces a large number of abnormal blood cells. In most types of leukemia, the

abnormal cells are white blood cells. The leukemia cells usually look different from

normal blood cells, and they do not function properly. Leukemia can either be acute or

chronic. In acute leukemia the abnormal blood cells are blasts that remain very immature

and cannot carry out their normal functions. The number of blasts increases rapidly, thus

creating a greater and earlier impact on the victim. In chronic leukemia, some blast cells

are present which are comparatively more mature, and thus can carry out some of their

normal functions. The number of blasts increases at a lower pace than in acute leukemia,

as a result of which such condition worsens gradually.

Lymphomas

Lymphomas affect the lymphatic system, a network of vessels and nodes that acts as the

body`s filter. The lymphatic system distributes nutrients to blood and tissue, and prevents

bacteria and other foreign "invaders" from entering the bloodstream. There are over 20

types of lymphoma. Hodgkin`s disease is one type of lymphoma. All other lymphomas

are grouped together and are called non-Hodgkin`s lymphoma. Non-Hodgkin`s

lymphoma may occur in a single lymph node, a group of lymph nodes, or in another

organ. This type of cancer can spread to almost any part of the body, including the liver,

bone marrow, and spleen.

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EFFORTS TAKEN BY SVCT

CATCH THE CANCER

CANCER AWARENESS & DETECTION PROGRAM

Vision

Cancer is the most rapidly growing disease in India and is now reaching epidemic

proportions. The largest segment affected by cancer is Breast & Uterus Cancer in Women

and Mouth & Throat Cancer in Men. These happen to be amongst the most ignored

symptoms of illness as there is very little or no awareness about them in people &

especially in the urban poor. We at SVCT feel that if detected in time, these can be easily

treated. Our vision at SVCT is to help spread awareness and help detect these problems in

as many people as possible.

Objectives

•To help create awareness about Breast, Uterus, Mouth & Throat Cancer in the urban

poor.

•To hold medical & cancer detection camps in underprivi-leged areas to diagnose & treat

cancer patients.

•To hold seminars & video conferences in the slums to teach them self-detection methods

and spread awareness.

SVCT organizes camps to spread awareness to the uneducated and educated members of

the society. They organize camps in different parts of the country. They have a team of

doctors along with them who dispatch complete information about Cancer and its types.

They also inform about the causes and symptoms of cancers.

Free medical check ups are done of people for diagnosing cancer. Females are given

detailed information aboutBreast cancer by such camps and by distributing handouts to

them.

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PART 2: THE INITIATIVES TAKEN BY THE PRIVATE INSTITUTIONS AS

PART OF CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY

AND ITS IMPACT ON SOCIETY.

A) TATA MOTORS

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to

Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,

and is engaged in community and social initiatives on labour and environment standards

in compliance with the principles of the Global Compact. In accordance with this, it plays

an active role in community development, serving rural communities adjacent to its

manufacturing locations.

Tata Motors believes in technology for tomorrow. The products stand testimony to this.

The annual expenditure on R&D is approximately 2% of our turnover. They have also set

up two in-house Engineering Research Centres that house India's only Certified Crash

Test Facility. They ensure that their products are environmentally sound in a variety of

ways. These include reducing hazardous materials in vehicle components, developing

extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has

been making conscious effort in the implementation of several environmentally sensitive

technologies in manufacturing processes. The Company uses some of the world's most

advanced equipment for emission check and control.

Tata Motors concern is manifested by a dual approach:

1. Reduction of environmental pollution and regular pollution control drives

2. Restoration of ecological balance.

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B)RELIANCE INDUSTRIES LIMITED

Corporate Governance at Reliance is based on the following main principles:

Constitution of a Board of Directors of appropriate composition, size, varied

expertise and commitment to discharge its responsibilities and duties.

Ensuring timely flow of information to the Board and its Committees to enable

them to discharge their functions effectively.

Independent verification and safeguarding integrity of the Company’s financial

reporting.

A sound system of risk management and internal control.

Timely and balanced disclosure of all material information concerning the

Company to all stakeholders.

Transparency and accountability.

Compliance with all the applicable rules and regulations.

Fair and equitable treatment of all its stakeholders including employees,

customers, shareholders and investors.

C) LARSEN & TOUBRO

Responsible companies win the respect of stakeholders. Their actions, governed by

accountability and transparency, become industry norms, attract investors and are

emulated by other progressive companies.

At L&T, Corporate Governance and disclosure practices go beyond mandated legislation.

They foster a work environment where integrity is built-in, where every action is viewed

through the prism of transparency, fairness and professionalism and where accountability

is a priority across plants, people and processes.

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GOVERNANCE STRUCTURE AT L&T:

D) ITC

Envisioning a larger societal purpose has always been a hallmark of ITC. The company

sees no conflict between the twin goals of shareholder value enhancement and societal

value creation. The challenge lies in fashioning a corporate strategy that enables

realisation of these goals in a mutually reinforcing and synergistic manner.

As a corporate citizen with enduring relationships in rural India, ITC has a history of

collaboration with communities and government institutions to enhance farm productivity

and the rural resource base. ITC’s commitments in agricultural R&D and knowledge

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sharing have spanned vital aspects of competitiveness – efficient farm practices, soil and

water management.

ITC is committed to a national agenda of raising agricultural productivity and making the

rural economy more socially inclusive. ITC believes that the urgency and scale of these

tasks make market linked solutions and innovations more effective and sustainable than

capital intensive approaches.

Milestones

e - Choupal

4 million farmers empowered,

6,500 e - Choupals installed

Social & Farm

Forestry

114,428 hectares greened,

generating 51.48 million person - days of

employment

Watershed

Development

56,951 hectares

brought under soil and moisture

conservation

Women's

Empowerment

15,378 women members

1183 self - help groups

Livestock

Development

176 Cattle Development Centres

3,520 villages covered annually

Primary Education

252,329 children covered

through 2,334 Supplementary Learning

Centres

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E) WIPRO

Reaching out to create new opportunities

Over the years, Wipro has developed a clear road to realize the vision of taking the

success to other sections of society who struggle to care for their own basic needs.

Wipro has developed software to help teachers and children in schools across India to

further the cause of education. The adult literacy software has been a significant factor in

reducing illiteracy in remote communities.

Wipro Cares

Realities keep changing in an unpredictable world. In the midst of this there arise crises

that need to be immediately attended to and through Wipro Cares, we strive hard to

address them. From community relief and rehabilitation in times of disasters to education

opportunities, health and wellness programs for the needy, we make sure that our social

initiatives touch every level of society that needs our help. Our Wipro Care program is

executed with the help of our employees who are free to volunteer their services and

other recognized voluntary organizations who make sure the goal is never out of focus.

Wipro Applying Thought in Schools

Education is recognized as a key investment in Wipro, not only within, but also marked

and leveraged as a social initiative. Through the Applying Thought in Schools initiative,

we take our tagline seriously enough to build a network of social organizations

committed to education reform. Education quality, research and interventions are clearly

defined that our program explores.

Eco Eye

Our commitment to the ecology around us is as strong as our every endeavor. We believe

that the future lies in sustainable solutions that will never interfere with our environment,

an integral part of our social initiatives. With the formation of Eco Eye, we are now a

business that incorporates better ecological balance in every project we execute.

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PART 3:

INTRODUCTION OF THE NGO:

SIDDHARTHA VASHISHTHA CHARITABLE TRUST

Works for Child Education: Poverty is not only related to hunger or homelessness. It

relates to the consequences of being uneducated thus making the children incapable of

coping up with problems of life and improving their social and financial status. SVCT

understands all aspects of poverty and emphasizes education as an effective remedy.

Works for Catching Cancer: Spreading awareness on the dangers inherent in accepted

social practices such as chewing of tobacco, early marriage, multiple pregnancies, etc,

which are responsible for approximately 70% of cancers in India. .

Works for Prisoners Employment: Every human being on the planet Earth is righteous

by virtue of his/her creation and has the right to lead a dignified life of freedom, where

the values of honesty, love and compassion for fellow human beings are innate.

Circumstances and surroundings sometimes place a person at the wrong end and govern

his righteous action to wrong doing.

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ACTIVITIES OF THE NGO

HUMAN TOUCH

VISION:

The children of inmates suffer for want of education, books and medical attention as

usually their earning parents are in jail and they also become stigmatic. Therefore, we at

SVCT feel that it is our moral duty to try, help out & support as many families as

possible. These children have done nothing wrong & deserve a chance to build their

future like all other children. They should not pay for the mistakes of their parents. By

helping these children, we will help to build a better society.

OBJECTIVE:

The objective of this program is to make Educational & Medical Aid available

to all the families of poor & underprivileged inmates

To develop self worth in them

To help to face life with their heads held high.

To give them a feeling that they are not outcast from the society.

To ensure they do not get frustrated & take wrong ways.

To help build a secure society which has love, forgiveness & not condemnation.

CATCH THE CANCER

VISION:

Cancer is the most rapidly growing disease in India and is now reaching epidemic

proportions. The largest segment affected by cancer is Breast & Uterus Cancer in Women

and Mouth & Throat Cancer in Men. These happen to be amongst the most ignored

symptoms of illness as there is very little or no awareness about them in people &

especially in the urban poor. We at SVCT feel that if detected in time, these can be easily

treated. Our vision at SVCT is to help spread awareness and help detect these problems in

as many people as possible.

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OBJECTIVE:

To help create awareness about Breast, Uterus, Mouth & Throat Cancer in the

urban poor.

To hold medical & cancer detection camps in underprivileged areas to diagnose &

treat cancer patients.

To hold seminars in the slums to teach people about self-detection methods and

spread awareness.

CHANCE FOR CHANGE

VISION:

All people who are convicted are not per say criminals. They are more often victims of

circumstances. They too were normal citizens who made a mistake & ultimately they too

will join mainstream society and therefore they should be given a chance to change. We

at SVCT strongly believe that human beings are not bad but circumstances make them

different from other people.

Therefore, SVCT is trying to help these people better life hence providing chance for

change.

OBJECTIVE:

Training in different fields (vocational training)

Help in getting suitable jobs.

To create awareness among youth & business enterprises to help them

rehabilitate.

Help them in becoming self-reliant, build self-worth & live a dignified life after

release.

To finance & support needy inmates after their release.

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SWOT ANALYSIS OF SVCT

STRENGHTS

1. They have plenty of time to carry on their work on their different programs.

2. The organizations has strong reputation within the community

3. There are many big players of the corporate world who are attached to this

corporate organization

WEAKNESS

1. It is a new organization and it is less known in other parts of the government

2. They have small staff with shallow skills base in many areas

3. They are vulnerable to high attrition rate among employees because the

employees are less motivated to work.

OPPORTUNITIES

1. They are working on many sensitive issues like cancer, child education, and

employment of Tihar’s inmates.

2. Government and various other corporate giants are helping NGO's to fulfill their

vision.

3. Other NGO's from other regions are also extending a helping hand.

THREATS

1. The government might stop providing help to the NGO.

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FUNCTIONAL ISSUES FACED BY THE NGO IN DIFFERENT DEPARTMENTS

Human resources

1. The organization has a small staff with shallow skill base in many areas.

2. The attrition rate is also high because the compensation provided is less and that

is also not paid on time.

3. People are less motivated to work in the NGO because of hardships they

encounter during their work.

4. More often organizations were paying for training from specific project funds

from there own general fund.

5. Cost of the programmes and language constraints were cited as the key limitations

with the existing lot of capacity building services provided by this NGO.

Finance

1. The problem faced by NGO is in fund raising as this organizationdoesn’t take

public deposits; it takes grants from various corporate giants.

2. There is always lack of funds as they frequently organize camps for various

causes.

3. More often organization was payingfor training from specific project funds from

there own general funds.

Operations

1. Field staff often felt isolated& unsupported and felt that there was a lack of

understanding of the issues they were dealing with at field level.

2. Problems arise in starting camps for various health problems

3. Problem also arises in making society believe that prisoners are humans and they

also demand empathy from society.

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Marketing

No marketing issues are faced by this organisation.They use newspaper brochures

pamphlets etc to market their camps.They also distribute handouts to create awareness

about breast cancer and many other diseases.

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RECOMMENDATIONS

Various steps which SVCT should follow to carry on their tasks more smoothly are as

follows:

1. It should strengthen their ability of mass media to inform the public about their latest

efforts to the society. It requires educating the public by mobilizing the media.

2. It should form linkages and partnerships with universities and academic institutions in

order to form a new route of constructing a new fund route that can sustain their activities.

3. Recognize the need for facilitator in the structure.

4. Undertakean inclusive approach, recognizing the wide range of NGO's and civil

society organizations.

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LEARNING’S

Being associated with SVCT was a great experience. It was a rare opportunity and our

learning’s can be summarized as below:

1. Learnt a lot about the working of an NGO, its vision, objectives and the problems it

faces in the various departments like finance, marketing, personnel and operations.

2. Also understood the initiatives taken by the private institutions as part of corporate

governance and social responsibility and its impact on society.

3. Studied about how cancer impacts the society and what SVCT is doing to curb it and

spread awareness about it.

4. Broadened our perspective about life and taught us that prisoner’s deserve a second

chance in life for a new beginning.

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REFERENCES

www.siddharthavashishta.com

www.ril.com

www.larsentoubro.com

www.tatamotors.com

www.itcportal.com

www.wipro.com