social innovation festival 2013 · social innovation festival (10 day fest) is the annual signature...

Jockey Club Social Innovation Series

Social Innovation Festival 2013

Executive Summary

PAGE 1 / 14 | by J.C.DISI 2014.1.6

OVERVIEW

Background:

Social Innovation Festival (10 Day Fest) is the annual signature programme presented by the Jockey

Club Design Institute for Social Innovation (J.C.DISI), with principal support from the Hong Kong

Polytechnic University and the Hong Kong Jockey Club Charities Trust. The first edition of 10 Day Fest

was held in 2013, from September 27 to October 6.

Objective:

1. To invite local and international civic leaders, intellectuals, activists, and changemakers to

exchange ideas and insights under the theme of “social innovation.”

2. To engage the university community, various knowledge institutes, faculties, departments, and

centres interested in social innovation.

3. To showcase the expertise and competence of designer, and the roles it plays to nurture social

value in the next generation of designers.

4. To gather public support for social innovation and to advocate design as a form of social capital

and generative capacity.

5. To anchor J.C.DISI identity through the curatorship and presentation of quality exhibition and

events, including the archival and sharing of best cases, practices, and works relating to social

innovation.

Goal:

10 Day Fest aims to become the most popular and inspiring series of events, centering on the theme

“design and society”, for both professionals and the community at large.

Programme Period:

27 Sep – 6 Oct, 2013

Main Venue:

Jockey Club Innovation Tower, the Hong Kong Polytechnic University Campus, Hung Hom, Kowloon



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Programme Activities:

There were various types of activities, included:

13 Highlights

Landmark Installation: The Wheel (36,700 visitors)

Landmark Installation: Ladders (36,700 visitors)

Festival Opening (Opening Ceremony and Ageless Catwalk) (300 participants)

Festival Opening (City Inside a Broken Sky) (150 participants)

Festival Opening (Young Designers Live Demo) (420 participants)

Thinkers Lecture (190 participants)

The Happy Summit (237 participants)

Voices Concert (524 participants)

Changemakers Cinema (719 participants)

Dean’s Salon (11 participants)

G/Local Seminars (79 participants)

Social Enterprises Clinic (78 participants)

Open House (69 participants)

35 Workshops

Paint a Ladder Workshops (250 participants)

Bamboo Structure Workshops (20 participants)

Running Skirts: Flower Making Workshops (8 participants)

Inflatable Monsters Workshop (22 participants)

Boombottle Workshops (36 participants)

Pop-Forming Workshops (75 participants)

Onion Skin Handkerchief Dyeing Workshops (32 participants)

The Exit: A Location-based Game Workshops (33 participants)

Encore Fellowship: Silver Age “Life CV” Workshops (25 participants)

Design for The Silver Age: Co-Creation Design Workshop (30 participants)

PH.D. Salon (17 participants)

MAKE for Social Innovation: Design for Visually Impaired (31 participants)

Can-Carry Workshops (31 participants)



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22 Exhibitions

35 Individual Exhibitors (Antoon Versteegde/ William Lim/ Anothermountainman/ Jaffa

Lam/ So Kwok Kin/ Stanley Siu/ Rosanna Kwok/ Amanda Ho/ Yuen Yeung/Studio Zhai/

Eureka Design/ Kinsun Tung/Groundwork Architecture + Urbanism/ Peter Hasdell/ Hanna

Wirman/ Benny Tam/ Linny Sze/ Roger Ball/ Brian Lee/ Martin Smith/ Kenny Chow/ Michael

Siu/ Jackie Kwok/Tang Ming Xi/ Timothy Jachna/ Fred Han/ Laurent Gutierrez/ Remi LeClerc/

Siu King Chung/ Calvin Leung/ Lio Yeung/ Marco De Mutiis)

39 Institutional Exhibitors and Presenters (Energizing Kowloon East Office/ INDEX: Design to

Improve Life ®/PolyU School of Design/ PolyU School of Design Research Labs/ The Helen

Hamyln Centre for Design, the Royal College of Art/ Lio Yeung/ PolyU Department of Building

Services Engineering/ PolyU Department of Electrical Engineering/ PolyU Department of

Applied Social Sciences/ Esquel Group/Studio Zhai/ Wanchai Visual Archive/ Fashion farm

Foundation/ Hong Kong Ambassadors of Design/Hong Kong Design Centre/ Linny Sze/ Benny

Tam/The Hong Kong Red Cross/ Eureka Design/Urban Regeneration Office Taipei

City/Groundwork Architecture + Urbanism/ World Design Capital Helsinki 2012/PMQ

Management/ ARMI/ Alvar Aalto Academy/Hanna Wirman/ Andrea Hasselager/ Christian

Zheng Sheng College/ Hong Kong Woman Workers’ Association/ Hong Kong Raffles School of

Continuing Education/ Commercial Radio Hong Kong/ Senior Citizen Home Safety

Association/ PolyU Institute of Active Ageing/C.I.R.E.C.A. / Domaine de Boisbuchet/ PolyU

Institute of Textiles and Clothing/ Eight Points Interiors/ Artwow Group/ Miro)

12 Private Guided Tour

TOTAL NUMBER OF VISITORS TO THE FESTIVAL: 36,700



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PARTNERS & SPONSORSHIP Funded by: The Hong Kong Jockey Club Charities Trust

Proudly Supporting: “Hong Kong: Our Home” of HKSAR Government

Academic Partners: 17 Academic Partners

Partner Institute 2013: 1 overseas Institute

Media Partners: 3 Media Partners

Festival and Project Partners: 22 Organizations (17 Local, 5 Overseas)

Supporting Organizations: 42 Organizations

Sponsors: 10 Sponsors

Supporting Offices: 10 Offices

TOTAL: 107 Partners & Sponsors

PROMOTIONAL CHANNEL List of Channel:

Online Promotion:

www.10dayfest.hk / PolyU official website / J.C. DISI facebook fan page

(www.facebook.com/jcdisi { 4,157 fans as of 2013.10.10} / PolyU facebook fan page { 28,879 fans as

of 2013.10.10} / J.C.DISI instagram / eDMs / J.C.DISI youtube Channel

(https://www.youtube.com/polyujcdisi)

Radio Commercial Spots:

80 spots insertion in Commercial Radio Hong Kong from Mid-Sept till even date

Outdoor Advertising:

Tsim Sha Tsui & Hung Hom area Buntings (17 pcs, both sided) / Yau-Tsim-Mong Cross district street

Banners (10 pcs) / PolyU main entrance staircases / PolyU campus banners (40+ pcs)

Leaflet & Posters delivery:

42 Local supporting organization and institutions

TOTAL SPOTS: 52+ SPOTS

MEDIA COVERAGE & PR VALUE Total No. of Media: 55 Media (13 Newspaper, 10 Magazine, 16 Radio programmes, 2

TV shows and 14 online media) *as of 2013.11.30

Total No. of Audience Reached: 13,006,695 *as of 2013.11.30

Total PR Value: HKD 5,902,402 *as of 2013.11.30

http://www.10dayfest.hk/

http://www.facebook.com/jcdisi

https://www.youtube.com/polyujcdisi



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{Appendix} 10dayFest Video Channel





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{Appendix} 10dayFest Photos

[Highlights] Ageless Catwalk & Festival Opening



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[Highlights] “A City under Broken Sky” Concert, Voices Concert & Street Artist Performance



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[Highlights] Happy Summit, Thinker’s Lecture, Change Maker Cinema



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[Highlights] Social Enterprises Clinic, Dean’s Salon



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[Highlights] Landmark installations: The Wheel by Antoon Versteegde



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[Highlights] Landmark installations: The Ladder by William Lim



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[Up-cycling Workshops] Boom Bottle making, Pop-foaming, Onion Skin Dyeing, Can-Carry making



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[Co-Creation Workshops] Silver Age Co-Creation & MAKE for Social Innovation workshops

social innovation festival 2013 · social innovation festival (10 day fest) is the annual signature...

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