social indicator - identifying influencers and measuring their success on social media
TRANSCRIPT
Social Indicator
Identifying Influencers And Measuring
Their Success on Social Media
Gabriella Fonseca Ribeiro
Saxion University of Applied Sciences
Art & Technology
Supervisor
Robin Effing
eLabbs
Supervisor
Dennis Van Limbeek
University of Twente
Social Indicator
Identifying Influencers And Measuring Their
Success On Social Media
Gabriella Fonseca Ribeiro
Enschede, June 2014
Summary
1. How we are using social media
2. You cannot manage what you cannot measure
3. The power of influencers
4. Social Indicator: Identifying influencers and
measuring their success on social media
5. You speak: any doubts?
#socialindicator
How we are using
social media
How we are using social media
“Social media currently accounts for nearly a
quarter of user online time”
(Gallaugher & Ransbotham, 2010)
“73% of online adults now use a social
networking site of some kind”
(Duggan & Smith, 2013)
“The time spent social networking in Europe
continues to grow at a healthy pace of 17%
year over year.”
(Comscore, 2010)
“Facebook has an audience of 160 million
visitors each month only in the U.S.”
(Comscore, 2010)
“The percentage of internet users who are
on Twitter has doubled since November
2010, currently standing at 16%”
(Duggan & Smith, 2013)
For each hour on Internet
15 minutes on social media
You cannot manage
what you cannot
measure
1. Magnitude of data
2. Classification of the
information (metrics)
extracted from social media
into meaningful categories
The power of
influencers
Online influencers engage
conversations in their niche
more than everyday online
participants.
Who is an influencer?
Why influencers?
Popularity <> Influence
Popularity <> Influence
Influence is a combination of
relevance, resonance and
reach
Identifying influencers
and measuring their
success on social media
The main purpose of Social Indicator is to provide an online dashboard that delivers social media analytics & insights for individuals and groups, based on scientific research.
Dutch local
elections
March 2014
Feasibility of
participation
score
Influence
from mass
media
channels
on social
media
Better social
media analysis;
Support to
decision makers;
Data for scientific
studies;
With Social Indicator we expect to get a step further towards
the development of software tools that can reliably indicate
the influence that an organization and its individuals has on
their social environment.
Withaar, Ribeiro & Effing, 2013
You speak: any
doubts?
MUITO
OBRIGADA!
#socialindicator
The web is more a social creation than a technical one.
Tim Berners-Lee