social for business march 2012
DESCRIPTION
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me [email protected]TRANSCRIPT
social media for
BusinessDanny Keith founderJack Wagon Agency
People often ask me about Social Media and how I do it?
I tell them…
There is not any special sauce for Social Media.
I continue with explaining how Social Media has the ability to specifically target the customer that will convert on your product based on content provided.
This usually confuses people. Let me explain…
Why doesn’t Social Media work for my Business?
This is a tag cloud, the purpose is to elevate the most used word to the top.
Facebook would be the 3rd Largest Country with over 900,000 million users…
Mobile internet usage will overtake desktop usage before 2015. Companies are developing new mobile commerce platforms, strategies, and marketing efforts.
By the end of 2014, eMarketer predicts that Twitter will reach 37.6 million.
Games on Social Networks Like Facebook Forecast to Reach $7.5 Billion by 2016 According to New DFC Intelligence Report
This is what your living room looks like…
Social Media is not any different than traditional media. It is the Second Internet.
If used properly you can increase your client interaction.
Social Media provides you a targeted voice for your Business.
Social media is often times used to reference your Business communication with clients.
Why does my Business need a Social Media Presence?
Social Media and You Social Media gives you the
opportunity to speak to the people that want to hear what you have to say.
Involve clients in the process, identify what you can handle, then ask them for input.
New Golden Rule: You do not own your brand,
your customer does.
Creating a Facebook Page
Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will.
Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
Connect business Twitter account to Facebook Fan Page.
Connect YouTube channel to Facebook Fan Page.
How will they find you?
Why users hide your updates
3 main reasons: They lose interest in your product or updates
Too many updates, too frequently
Insufficiently engaging content
Status Updates
Why are they there?
What do they want?
Status updates should embrace: Consistency Quality over quantity What incentive are they given once they “like” you?
Danny’s Contact InfoI manage 32 Fan Pages, 22 blogs…[email protected]/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=TechnologyDownload this presentation here http://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush Private Shares Group