Business Watch

MARCH 2010

Cover YourBases

2 BusinessWatch

BRIDGESTONE | MICHELIN | PIRELLI | PRIMEWELL | GOODYEAR | CONTINENTAL | FIRESTONE | YOKOHAMA | GENERAL | FALKEN

See store complete details and eligible tires. *See store for complete terms and conditions of written limited warranties. Lifetime warranties are only valid for as long as original customer owns the vehicle. # After the sale and up to 30 days. Bring in the advertisement or quote listing tire and price. Present your original invoice to salesperson. We will verify price and calculate refund (200% of tire price difference). ~ Additional auto service and vehicles with special tire and wheel components and/or fitments may require additional time.

PRESENT THIS INSERT TO RECEIVE THESE SAVINGS! 1-800-TiresPlus | TiresPlus.com

No Carryouts. Balancing, valve stems and tire disposal extra. See store for details.

Not Sure Of Your Tire Size? >> Call 1-800-TiresPlusor visit us online at www.TiresPlus.com

ALIGNMENTS - BRAKES - SHOCKS - STRUTS - TUNE UPS - BATTERIES - BELTS - HOSES - OIL CHANGES - RADIATORS

MONDAY - FRI 7-7 • SATURDAY 7-5 • SUNDAY 9-4 • No dealers, No carryouts, While Supplies Last. • We honor most national accounts.

THE PLUS IS IN EVERYTHING WE DO.

Kendall Synthetic Blend Motor Oil

$18.99Kendall High Mileage Motor Oil

$29.99Plus

Kendall Full Synthetic Motor Oil

$39.99Premium

Most vehicles • Install new oil filter • Refill up to 5 qrts of motor oil - Addit’l quarts extra• Lubricate chassis (If applicable) • Add $2.50 for used oil filter recycling • Redeemcoupon at participating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cash value. Void where prohibited. • See store for details • Expires 03/31/10

FREE Tire Rotation!Ask about a

Special Pricing!

Standard

Most vehicles • Save off regular price • Redeem coupon atparticipating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cashvalue. Void where prohibited. • See store for details • Expires 03/31/10

Inspect your vehicle’s steering/suspension.Align vehicle to manufacturer’s specificationsBefore and after computer printout.Road test vehicle.

Ask about our Premium and Lifetime Alignment

$20OFF

FREE Alignment Check

Alignment ServiceOil Change Brake Service

FREE Brake InspectionMost vehicles • Save off regular price • Redeem coupon atparticipating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cashvalue. Void where prohibited. • See store for details • Expires 03/31/10

Install brake pads or shoes.Resurface drums or rotors. Road test vehicle.

$50OFFPer Axle

Most vehicles • Save off regular price • Redeem coupon atparticipating Tires Plus location. Not to be combined with another offer on same product or service and not to be used to reduce outstanding debt. No cashvalue. Void where prohibited. • See store for details • Expires 03/31/10

Battery Savings

$25OFFwith exchange

65 Month 85 Month

*MINIMUM MONTHLY PAYMENTSREQUIRED. Applicable to purchasesthat are made February 22 throughMay 31, 2010. APR: 22.8%. Minimum

Finance Charge: $1.00. CFNAreserves the right to change APR,fees and other terms unilaterally.++For program eligibility purposes,

payments will be considered late ifpaid more than 60 days from due

date.

STRESS FREE FINANCING!NO INTEREST IF PAID IN FULL

WITHIN 6 MONTHS!*

Offer ValidFeb 22 - May 31, 2010

Interest will be charged to your account from thepurchase date ifthe purchase balance is not paid in

full within 6 months or if you make a late payment.++Minimum monthly payment required.

NO MINIMUM PURCHASE

FREE MOUNTING + FREE LIFETIME ROTATION + FREE ALIGNMENT CHECK + FREE AIR PRESSURE CHECK

FREE Battery Check

March 1st thru 31st, 2010 In-store installation required.

$5599205/50R16225/50R16

V-shaped tread offers outstanding wet performance and ultra-efficient water evacuation.

$6899215/50R17215/45R17

$8499225/40R18

$11599275/55R20

$12999235/35R19

Purchase 3 in-stock Firestone FirehawkTM GTor Affinity Touring tires and receive the 4thFREE. Offer valid March 1 thru March 31, 2010.

Savings off regular price in-stock Firestone FirehawkTM GT or Affinity Touring tires. In-store installation required.Not to be combined with another offer on same product and not to be used to reduce outstanding debt. Nocash value. Offer good at participating stores. Offer valid March 1 thru 31, 2010. See store for full details.

CHAMBER of COMMERCEof the

PALM BEACHES

March 1thru

March 31

BOCA RATON 80 NW Spanish River Blvd. MV20598 ............................(561) 392-8400

DELRAY BEACH 1801 W. Atlantic Ave. MV40539....................................(561) 272-9200

JUPITER 135 N. Alternate A1A MV19930 ..................................................(561) 746-6292

LAKE WORTH 2930 10th Ave. N. MV07602.............................................(561) 965-8202

LANTANA 1380 Hypoluxo Road MV18347 ...............................................(561) 585-8388

PALM BEACH GARDENS 8990 N. Military Trail MV29184 ....................(561) 691-0340

ROYAL PALM BEACH SR 441 & Southern Blvd. MV05721 ....................(561) 753-8680

W. BOCA RATON 23245 SR 7 / 441 MV24794 .........................................(561) 883-0307

W. PALM BEACH 1877 N. Military Tr. MV23921.........................................(561) 688-0595

CHAMBER of COMMERCEof the

PALM BEACHES

March2010 3

BUSINESSWATCH

EVENTS

5One-on-One 101

6Tools For Success Seminar “Social Media: What’s Next?”

20YPOP Busy calendar ahead for Young Professionals

17Real News BreakfastPresented by The Palm Beach Post

BUSINESS

19Chamber Welcomes New Trustee

MEMBERSHIP

10New Members & Renewals

12Ribbon Cuttings

9Committee Connection

COVER ARTICLE

14 - 15Baseball Bash Event a Success

16-17Cover Your BasesChamber Membership A Marketing Home Run

COMMUNITY

11Members In Motion

19Leadership Class Visits Western Communities

4 BusinessWatch

StaffDennis Grady

Chief Executive Officer

Sandy PullensDirector of Administrative

Services

Kelley BurkeDirector of Sponsorships and

Special Events

Donald BurgessOperations Coordinator

Alexandra GuthCommunications Coordinator/

Webmaster

Kelly FanelliMembership Director

Ron WaltersMembership Development

Jaime CrespyMembership Developement

Sharon McIntoshInformation Coordinator

OfficersChair

Don DeWoody WGCompass Realty Companies

Chair-ElectCarey O’Donnell

Carey O’Donnell PR Group

TreasurerDavid D. Brooks, CPA

SecretaryCharles Gerardi

The Palm Beach Post

General CounselMichelle Diffenderfer

Lewis, Longman & Walker, P.A.

At-Large MemberHarvey E. Oyer III

Shutts & Bowen, LLP

Past-ChairMark Elhilow

Blue Ocean Capital

BoardofDirectorsLarry B. Alexander, Jr. Jones, Foster, Johnston &

Stubbs, P.A.

Jon Blunk Crocker Partners LLC

Davide Carbone St. Mary’s Medical Center

John Cassidy John C. Cassidy Air Conditioning, Inc.

Dr. David Dorfman Mobile Chiropractic

Bill Fleming Palm Beach Atlantic University

Russell Greene Grand Bank & Trust of Florida

Patti Webster Hamilton Southern Waste Systems LLC/

Sun Recycling

Lynda Harris Carlton Fields, P.A.

Beth Kigel KBS Strategies

Diego Lezcano JP Morgan Chase

Trish Lowry Florida’s Blood Centers

Daniel Miller Broad and Cassel

Stephen Miller Regions Bank

Monica ManolasCEMEX

Catherine McKenzie AT&T Florida

Frank NewmanWachovia | A Wells Fargo

Company

Nat Roberts Callery-Judge Grove

Angel RodriguezPNC Financial Services Group,

Inc.

Joe Santoro Gunster

Nicole Scimone Akerman Senterfitt

Mike Slade Callaway & Price, Inc.

John Templeton Templeton & Company

Ricky Wade “B”ing The Best, Inc. dba

McDonald’s

Steve Wasserman WPTV NewsChannel 5

Kathy Willoughby Bank of America Merrill Lynch

NewBoardMember:Monica ManolasCEMEX

March2010 5

UpcomingEvents

MarchCalendar1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

MarchRibbonCuttings

8:30a.m.Byappointmentonly

PowerNetworking@Lunch-HiltonPBAirportClub1011:30a.m.

401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org*AllmeetingsareheldattheChamberunlessotherwisenoted.Eventsaresubjecttochange

WomenInBusinessCommittee11:45a.m.

OpenHouseCoffee8:30a.m.

ChamberBoardroom

YPOPTaxSeminar5:30p.m.

ChamberBoardroom

OpenHouseCoffee8:30a.m.

ChamberBoardroom

HealthCareCommittee12:00p.m.

LocationTBA

MemberMoneyMaker8:30a.m.

ChamberBoardroom

OneonOne1018:30a.m.

ChamberBoardroom

NewMemberJumpStart5:30p.m.

ChamberBoardroom

AmbassadorCall-a-Thon

InvitationOnly

YPOPHotSpot5:30-7:30

InvitationOnly

TrusteeReceptionInvitationOnly

AmbassadorHappyHour

InvitationOnly

ToolsforSuccessSeminar8:30a.m.

ChamberBoardroom

MarchMixerMamboItalianos5:30-7:30p.m.

The Chamber is always looking for ways to add value to membership and engage members in a productive and profitable way. The Open House Coffees offer a complete overview of the Chamber’s programs and services and are recommended for new members and those interested in learning about what the Chamber offers. Member Money Makers are mini-seminars in networking skills, preparing members to participate in the many events the Chamber provides. What’s the next step?

One-On-One 101 is a new Chamber event in response to members requesting more direction in developing relationships within the Chamber, forming strategic alliances for referrals, and making the most of their Chamber investment. It’s a step-by-step approach to establishing a plan for setting meetings, following an agenda and tracking success. It takes networking contacts generated from events and directs them into productive one-on-one meetings.

Whether you’re new to the Chamber, not yet a member or a member of long-standing, this event will get you on the track to starting 2010 with a plan of action and a tracking system to ensure your success. RSVP to join us for One-On-One 101, scheduled for Thursday, March 18th at 8:30 a.m. in the Chamber boardroom.

For more information on this event and Chamber benefits, contact Kelly Fanelli at (561) 833-3711 ext. 235 or kfanelli@palmbeaches.org

101One-on-One

6 BusinessWatch

ToolsforSuccessSeminarSocialMedia:WhatdoIdoNow?Social networking is creating quite a buzz in the business world. The recent Chamber Breakfast, sponsored by The Palm Beach Post, outlined some of the possibilities for business development via the internet. Attendees of our most recent Tools for Success Seminar discovered how to harness the power of Social Media to build their brand and increase awareness online. 

Facilitated by Jody Underhill and Eric Kurit of Upside Down Iceberg, the presentation attracted a great crowd, reflecting the desire by Chamber members to know more about this amazing phenomenon. For more information on future Tools For Success Seminars, visit the Chamber’s website, www.palmbeaches.org.

If you are more inclined to share your expertise in writing, online

articles and blogging are the way to go. You can distribute these works to numerous free sites to build your

presence online.

Attendees learned how to optimize media time.Positioning

yourself as an Expert in your field used to be an expensive

undertaking; now, it just takes a little time to put together a 1-2 minute video, submit it to several free video sharing sites, and

you can be found online in numerous places.

March2010 7

There is a definite technique to writing messages that are limited to 140 characters in such a way that it compels the reader to click on a link

to your video, article or blog.

Attendees learned how to optimize media time.

While some look at sites

like Facebook and Twitter as time wasters, there are insider

secrets on how to use these two biggest Social Media sites to maximize

the exposure of your business and how they have built huge

followings for themselves and their clients.

One of the biggest questions

among the audience was, “How much time will this take?” The answer

was surprising.  One of the biggest innovations in Social Media is the ability

to automate the distribution of your information across multiple

sites. 

CommitteeConnection

8 BusinessWatch

NewChairsforAmbassadorCommitteeAs the Ambassador Committee bids farewell to current Chair David Randell, they welcome the two new Co-Chairs, William Brasmar and Kenneth Cunningham.

David Randell, of David R. Randell Photographics, joined the Chamber in 1999 and became a member of the Ambassador Committee in 2003. He eventually became Chair, where his magnetic personality gave the committee great energy and momentum. It grew into one of the most productive committees in the Chamber and positioned itself as a group of “movers and shakers.” David helped create and implement the criteria currently used to establish and maintain Ambassador status, which has proven to be very successful and aided in the committee’s growth and development.

Like David, William and Kenneth are successful entrepreneurs. William is the president of KPA Promotions, Inc. and has been a Chamber member for almost three years. Kenneth is the owner of the Gold Coast Financial Group, LLC and has been with the Chamber nearly seven years. Both of these gentlemen can be seen at almost every networking event and volunteer activity. Making introductions and assisting Chamber staff, they are truly an asset to the Chamber and its members.

The Chamber thanks David for his dedicated leadership and congratulates William and Kenneth on their appointments as Co-Chairs.

WhatisanAmbassador?As the Chamber’s public relations committee, the Ambassadors perform many important tasks for the Chamber. Most importantly, they help recruit and retain members, assisting the Chamber in meeting its membership goals for the year.

Ambassador Call-A-ThonsCall-A-Thons are scheduled at strategic times throughout the year to help bring in new members. Ambassadors invite prospective new members to events as special guests and answer questions about the Chamber.

Welcome New MembersAmbassadors are special guests at New Member Jump Starts, where they share their experiences with new members to give them ideas as to which of the many benefits of membership will be most effective for them.

Event SupportAmbassadors help attendees find seating assignments and name tags and facilitate introductions.

Ribbon-CuttingsAmbassadors appear in Ribbon-Cutting photos, tour member facilities and spread the word about the hosts’ companies.

Special name tags make Ambassadors prominent at Chamber events. You’ll find them welcoming attendees, making sure everyone is comfortable and finding the contacts they are looking for. Need some help? Ask an Ambassador! They are among the Chamber’s most active and involved members. They’ll share their success stories and give advice, provide introductions and direction. For more information on the Ambassador Committee, contact Jaime Crespy at jcrespy@palmbeaches.org or (561) 833-3711 ext. 230. Kenneth

CunninghamWilliamBrasmar

CommitteeConnection

March2010 9

AmbassadorHappeningsThe Ambassadors have a jam-packed schedule for the upcoming month of March. Aside from their normal meetings and ribbon-cuttings, they will be conducting their quarterly Call-A-Thon at the beginning of the month. During that event, they will call prospective Chamber members, speak to them regarding the many benefits of joining the Chamber and invite them to an Ambassador Happy Hour. This will give the prospective members time to network with one another and receive guidance from the knowledgeable Ambassadors. The invitation-only Ambassador Happy Hour is scheduled to take place at the end of March and will be hosted by STORE Self-Storage and Wine Storage, a beautiful five-star wine and storage facility that was recently named the best storage facility in the United States. For more information on the Ambassador Committee, please contact Jaime Crespy at (561) 833-3711 (ext. 230) or jcrespy@palmbeaches.org.

Cleveland Clinic was the site for a very successful February event attended by members of the Health Care Committee and invited guests. Jill Burgess and the Cleveland Clinic staff were wonderful hosts, sharing their beautiful new facility, time and expertise. Dr. Laurence Beck, Medical Director of the West Palm Beach Health & Wellness Center, narrated a presentation about Cleveland Clinic’s history, today’s status and direction, and some detail regarding the new 4,000 square foot expansion at the CityPlace Tower location.

The Clinic will also host a reception for the Chamber’s Trustees on Wednesday, March 24th. The Chamber’s Trustee Program is an executive level networking group within the Chamber. Trustees are featured on the Chamber’s website and in its directories with their photos, bios and company logos and enjoy exclusive events, such as the March reception. This will give the Trustees the opportunity to tour the state-of-the-art facility and enjoy a great networking event with their fellow Trustees. The Cleveland Clinic CityPlace is located at 525 Okeechobee Blvd. on the 14th floor. To learn more about Cleveland Clinic CityPlace, please visit their website, www.ccf.org.

For more information about the Health Care Committee and its events, please contact Ron Walters at (561) 833-3711 ext. 236 or rwalters@palmbeaches.org.

ClevelandClinicCityPlaceHostsChamberEvents

AAM Development, Inc.Atlee A. Miller - PresidentJupiter, FL(561) 870-6059CONTRACTORS - GENERAL

Combined InsuranceFelix Dunn - AgentJupiter, FL(561) 449-1168www.combinedinsurance.comINSURANCE

Copart, Inc.David Fortun - General ManagerWest Palm Beach, FL(561) 798-5158www.copart.comAUCTION COMPANY

Easter Seals Florida Inc.Michelle Gonzalez - Dir. of Special EventsWest Palm Beach, FL(561) 471-1688www.fl.easterseals.comNON-PROFIT ORGANIZATION

Engagements, LLCMarlaina Skowron - Owner(561) 502-4264www.engagementsfl.comEVENTS PLANNING

Grey’s Guide to Senior Services.comCarolyn Lee - PresidentJupiter, FL(561) 722-2108www.greysguidetoseniorservices.comSENIOR CITIZENS’ SERVICES

HSBC Bank USA, N.A.Myrna Goldstein - V.P./Business Relationship ManagerBoca Raton, FL(561) 654-4531www.hsbc.comBANKS

JMC Homemaker and Companion ServicesMarie S. Calice - Co-OwnerBoca Raton, FL(561) 482-3288ASSISTED LIVING

Kids at Heart PhotographyJeff Slavin - OwnerWellington, FL(561) 758-3410www.schoolphotos.comPHOTOGRAPHERS

LOUD MOUTH WirelessCamryn Del Rio - Sr. V.P. of National MarketingWest Palm Beach, FL(888) 406-6884 Ext:103www.loudmouthwireless.comMARKETING PROGRAMS & SERVICES

Majestic Floors & Interiors, Inc.Dominic DiMaio - Vice PresidentNorth Palm Beach, FL(561) 881-8660INTERIOR DECORATORS’ & DESIGNERS’ SUPPLIES - WHOLESALE

McCormick & Schmick’sJulie Satisky - Events Coordinator651 Okeechobee Blvd.West Palm Beach, FL(561) 655-6363www.mccormickandschmicks.comRESTAURANTS

Northwestern Mutual Financial NetworkHoward Silver - Financial RepresentativePalm Beach Gardens, FL(561) 827-3315www.howard-silver.comINSURANCE

Path of Life Assisted LivingJessica Hernandez - AdministratorWest Palm Beach, FL(305) 282-2620ASSISTED LIVING

Picture it PhotographySandy Gonzalez - PhotographerWest Palm Beach, FL(561) 846-0399www.picture-it-photography.comPHOTOGRAPHERS

Science of Fitness, Inc.Reginald Stewart - OwnerWest Palm Beach, FL(561) 642-4892www.scienceoffitnesspt.comHEALTH / FITNESS

Sign-A-Rama JupiterGeorge & Anna Babiolakis - OwnersJupiter, FL(561) 575-0220www.signaramajupiter.comSIGNS

Southeast Asset Specialists, LLCK. Reid Hotaling - Managing MemberBoca Raton, FL(561) 988-5890www.seas-llc.comREAL ESTATE - BROKER

The Crexent, LLCCarye Farrell - Center Sales ManagerJupiter FL(561) 296-7751www.thecrexent.comOFFICE BUILDINGS - LEASING

The Law Office of Shane L. StaffordCourtney Stafford - Associate AttorneyLake Worth, FL(561) 540-4533ATTORNEYS - PERSONAL INJURY/WRONGFUL DEATH

The WaterfordTamela Chappell, RN, BSN - Health Center Marketing DirectorJuno Beach, FL(561) 596-1479www.lifespacecommunities.comSENIOR CITIZENS’ SERVICES

TooJay’sDonna Goldfarb - Marketing RepPalm Beach, FL(561) 659-7232www.toojays.comRESTAURANTS

Transmedia Wireless Service Inc. / Verizon WirelessLynn Howard - PresidentJupiter, FL(561) 746-1882CELLULAR/CAR PHONES/2-WAY RADIOS - SALES & SERVICE

Waldron and AssociatesKatherine Waldron - CEOWest Palm Beach, FL(703) 371-7910www.waldronandassociates.netTELECOMMUNICATIONS

NewMembers

10 BusinessWatchFor a full list of Chamber Members visit palmbeaches.org and click on Membership Directory

RenewalsAckerman Link & Sartory P.A.Alley Maass Rogers & Lindsay P.A.Business Development Board of Palm Beach County Inc.Cafe Centro/AlloraCamp Dresser & McKee Inc.Clear Channel OutdoorClintar Landscape Management ServicesCustom Signs TodayDatura Auto Sales & RentalsDowntown Development AuthorityDr. Christopher Fox Chiropractic Physicians Sports MedicineEdwards Electric Corp.ESPN Radio 760General Plumbing Inc.Goldberg Jacobs & Company LLPGoodwill Industries Inc.-GulfstreamGrand Bank & Trust of FloridaGunsterHomewood Suites by Hilton West Palm BeachIbis Golf & Country ClubImage Janitorial Services, Inc.JFK Medical CenterLake Worth GardensLF StoresLund & Pullara Inc.Mathews Consulting Inc.Palm Beach County Convention & Visitors BureauPortofino at Lakes of LagunaPower Generation, Inc.Publix Super Markets Inc. Store #848 at CityPlaceREG Architects Inc.Rehabilitation Center of the Palm BeachesRosner’s Inc.Senior Helpers of the Palm BeachesService ExpertsSIKON Construction Company, LLCSlaton InsuranceSpringhill Suites West Palm BeachSt. Mary’s Medical CenterTaverna OpaThe Resort at Singer IslandUrban Design Kilday StudiosWard Damon & Posner, P.A.Woodbine Apartments

MembersInMotionNew Director And Research Leaders To Join Max Planck Florida Institute

The Max Planck Florida Institute has announced appointments to three scientific positions at the research facility. Dr. Michael D. Ehlers of Duke University Medical Center will be named Scientific Director and CEO; Dr. Samuel M. Young, Jr. will lead a research group focused on molecular neurobiology; and Dr. Jason Christie will lead a research group studying synapse physiology.

Hedrick Brothers Construction Selected For Boys & Girls Club Building Project

Hedrick Brothers Construction has been selected as the contractor for the new Riviera Beach Boys & Girls Club, renamed The Max Boys & Girls Club, located at 200 West 13th Street in Riviera Beach. The new state-of-the-art facility will grow to 23,000 SF and allow for the children to have expanded services including a learning center, arts and crafts center, science lab, teen center, dance studio, dining area, full gymnasium, game rooms and office space. Ocampo & Associates is the architect for the project. Completion is scheduled for fall, 2010.

Jenny Klitch Joins Gunster’s West Palm Beach Office

Jenny L. Klitch has joined Gunster in its West Palm Beach office. She will lead Gunster’s newly-formed Sports Law practice and will advise on representation, marketing, licensing, and publicity rights issues. She will also concentrate on business, employment and financial services litigation and counseling.

Templeton & Company, LLP

Templeton & Company, LLP is pleased to announce that Ed Mahoney, CPA has joined the Firm as Partner.

March2010 11

RibbonCuttingsTheCrexentBusinessCenter-WestPalmBeach

MCIInstituteofTechnology

OutletWorld

12 BusinessWatch

2101 Vista Parkway West Palm Beach, FL 33411Phone 561-623-5463 Fax: 561-623-5465www.thecrexent.com

Our extensive packages meet any need you may have as a new, small business start-up or even a major corporation looking to move into new space. Let us take care of the support staff services; you concentrate on making your business work. For more information, contact Jennifer Wynman at (561) 623-5463 or Jwyman@thecrexent.com.

Photo ID: Jennifer Wynman (with scissors) and the Ambassador Committee

2031 Okeechobee Blvd.West Palm Beach, FL 33409561-340-6000

Brothers Steve and Alan Berger have opened an “extreme value” retail concept named Outlet World; a 25,000 square foot flagship superstore of overstocked, leftover, discontinued, and bulk merchandise. They recently opened 2 new departments which include a farmer’s market. Dairy, wine, and ethnic food departments will be added in the near future.

Photo ID: William Brasmar, Mayor Lois Frankel and Steve Berger cut the ceremonial ribbon.

3650 Shawnee Ave.West Palm Beach, FL 33409561-296-0824

With a capacity to accommodate 500 students, the 17,000 square foot campus is designed with collaborative classroom wings, equipped with modern technology and student lounges. The school is licensed by Florida’s commission for Independent Education (CIE) and nationally accredited by the Council on Occupational Education (COE). Programs currently offered are Medical Assistant, Medical Billing and Coding, and Massage Therapy. Financial aid is available to those who qualify.

Photo ID: Mr. Charles, Founder/President cuts the ceremonial ribbon while colleagues and students look on.

PathofLifeAssistedLiving SHBOTechnologies,LLC

RotaryClubofWestPalmBeach-Club#28436

March2010 13

17535 W. Sycamore DriveLoxahatchee, FL 33470561-795-4248

Path of Life Assisted Living is a caring and professional licensed 6 resident private home that opened their doors in February. Path of Life is a family business, owned and operated by an experienced nurse, which enables clear articulation of health concerns, and communication within resident, family and health professionals. 24 hour supervision and assistance is provided. Medicaid and veteran benefits assistance is available.

Photo ID: Jessica Hernandez and invited guests cut the ribbon at their grand opening event.

P.O. Box 566West Palm Beach, FL 33402561-653-3330www.rotary950.org

Rotary’s objective is to develop acquaintances as an opportunity for service, and high ethical standards in business and professions. Rotary International promotes advancement understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of services.

Photo ID: Narda Butner, President, and fellow Sunrise Rotarians cut the ribbon

325 Clematis StreetSuite 403West Palm Beach, FL 33401561-283-0825www.shbo-tech.com

SHBO Technologies, LLC is an organization that is the combination of several IT and business consultancy practices into one truly-focused company dedicated to exceeding your expectations for your company’s information technology needs. Our unique service allows you to be in control as to what you need and when you get it. We function as an extension of your organization and proactively manage your environment.

Photo ID: William Holland, Brian Woods, Ken Schneider, Whitney Atheras

14 BusinessWatch

The Chamber held its annual Spring Training event at Roger Dean Stadium. Players from the Florida Marlins and St. Louis Cardinals signed pennants, baseball cards and memorabilia for the baseball enthusiasts from the field. The Cardinals new Hitting Coach, Mark McGwire, stayed late to sign autographs for fans.

After the autographs, it was off to the party deck for a delicious meal from Carrabba’s Italian Grill – North Palm Beach, including Chicken Marsala and Penne Pompadore. TooJay’s Gourmet Deli

donated sweet treats for dessert and unique edible centerpieces.

Master of Ceremonies William E. Pruitt got the evening’s program started. Michael Hill, Vice President/General Manager of the Florida Marlins, introduced Manager Fredi Gonzalez, who has guided the club to two consecutive winning seasons, as well as second-place finish in the NL east last year. The system is sure to churn out more hidden talent this season, with Logan Morrison and Michael Stanton getting serious consideration. Chris

Coghlan, the reining National League Rookie of the Year, and Hanley Ramirez will lead a hard-hitting Marlins offense that welcomes the return of second baseman Dan Uggla. The Marlins are building for the future as the club looks to move into their state-of-the-art ballpark in 2012.

BashHitsItOutoftheBallpark

March2010 15

BashHitsItOutoftheBallparkSt. Louis Cardinals VP/General Manager John Mozeliak, who signed slugger Matt Holliday to the biggest contract in Cardinals history in January and Albert Pujols, who led the National League in batting average, together with Cy Young contenders Chris Carpenter and Adam Wainwright on the mound, come to spring Training with high expectations. Manager Tony LaRussa, who begins his 15th season as Cardinals manager and is the winningest manager in Cardinals history, said “Any year that you are involved with Major League Baseball, your excitement level is very high, but when you have a legitimate chance to play in October, the excitement, at its highest, goes to another level.”

Alice Patrick from Missouri was the high bidder for the St. Louis Cardinals autographed jersey and Andrew Kartiganer was the high bidder for the Florida Marlins autographed jersey.

Special thanks to Carrabba’s Italian Grill, The Palm Beach Post, 760 AM ESPN Radio, TooJay’s, Brown Distributing, Pepsi Americas and Waste Management for sponsoring the event. Thanks also to table sponsors FPL, Palm Beach Kennel Club, WGCompass Realty Companies and Land Rover Palm Beach.

This event is a fundraiser for the Cardinals-Marlins Fund, which promotes sports for disadvantaged children. Chamber officials will be on hand on March 19 to present a check to the fund. Florida Marlins and St. Louis Cardinals Spring Training games are held at Roger Dean Stadium through April 1.

16 BusinessWatch

C O V E R A L L Y O U R B A S E SSmartMarketingNo matter what kind of business you are in, your success will hinge on how well you market your company’s products and services. You may know everything there is to know about those, but not be an expert in marketing – now you are in trouble. The Chamber is here to help.

A sound marketing plan needs to cover an array of vehicles to get the message out on what makes your company unique. It needs to consistently represent you with images and text in print, on-line and social media outlets. Your branding will benefit from that consistency and link those experiences back to you in an easily recognizable form. Over time, that branding drives sales and helps you stand out from your competition.

The Chamber helps provide accessibility to cost-effective marketing through membership. Many of those marketing opportunities are free.

• New member listings in the Chamber newsletter introduce newcomers to their fellow members and to the community. The newsletter appears in The Palm Beach Post, where it reaches 80,000 households in 22 zip codes as well as being available digitally on palmbeaches.org for the entire month.

• Ribbon-cuttings also appear in the newsletter, with pictures and captions supporting the members business – all free with membership.

Membership listings also appear in the thousands of directories the Chamber publishes each year.

• The Guide to the Palm Beaches, Who’s Who in the Palm Beaches, Real Estate Guide and Health Care Guide all include member listings with contact names, addresses, phone and fax numbers, website and e-mail addresses.

• These powerful marketing tools also feature members twice, once alphabetically and once by business category - all free with membership.

Seepage10!

Seepages12-13!

Chambermembershiphelpsyouhitamarketinghomerun!

March2010 17

C O V E R A L L Y O U R B A S E SThe Chamber gives its members a strong marketing presence online too, with free alphabetic and categorical listing on its website, www.palmbeaches.org.

• They drive traffic to member’s individual websites through links from the Chamber site, giving members access to the 45,000 unique visitors that visit the site each month. That maximizes the marketing presence of member’s sites, boosting ratings on search engines like Google.

• Social networking tools benefit from Chamber involvement. Articles, videos and speaking opportunities all fuel social media outlets, driving traffic to member’s websites producing sales.

Print, internet and

social media all work for members even while they

are sleeping! If they never make it to a single networking event,

these tools are supporting marketing efforts by covering all the marketing

bases – all free with membership. For more information on the Chamber, how it functions as a marketing tool and the benefits of membership, contact Kelly

Fanelli at kfanelli@palmbeaches.org, or contact the Membership Department at (561) 833-3711.

Brochures, flyers, business cards and catalogs are all welcomed in the Chamber lobby, where members can leave marketing and promotional products to be picked up by the many visitors to the Chamber.

• Committee meetings, networking events and visitor resources all bring people to the Chamber and many leave with arms full of directories and members’ materials – all free with membership.

• The Chamber receives countless phone calls requesting visitor and relocation packages. Many members’ brochures are included in response to specific requests.

Members are welcome to leave brochures to be placed in the Chamber lobby.

Chambermembershiphelpsyouhitamarketinghomerun!

18 BusinessWatch

FebruaryBreakfast-RealNews“Strategies for an On-Demand World” was the topic for the February Breakfast, sponsored by The Palm Beach Post.Palm Beach Post Publisher and Editor Tim Burke was the lead speaker and, in a multi-media presentation, he demonstrated The Post’s versatility and its ability to connect businesses with customers both in print and online. He pointed out that two-thirds of adults in our market read a Sunday newspaper and 7 out of 10 are online. In Palm Beach County, Palmbeachpost.com is the No. 1 source for local news online.

Celebrity Insider Jose Lambiet, who’s Page2Live recently received 1 million hits, due in part to his behind-the-scenes reporting at the SuperBowl, spoke about how new media is changing the way he receives information. He also shared with us his Celebrity map, which includes a satellite photo and the address of South Florida’s rich and famous.

The final presenter was Raul Vielma, Digital & Hispanic Solutions Director, who explained how Social Media and technology are changing business and how it can help your business grow via multiple channels/media - print, web, mobile, social.

Columnist Frank Cerabino and Money Editor Carolyn DePaolo were also demonstrating social media in action by Tweeting live during the Breakfast. Special thanks to Carey O’Donnell Public Relations Group for underwriting parking at the Convention Center, and to our tabletop exhibitors, Upside Down Iceberg and Superior Virtual Services.

STRATEGIES FOR AN ON-DEMAND WORLD

twitter tidbits:“Use your website like a business partner”

Most people are online Monday - Friday, 9am-5pm...

“net”working at it’s best!

“Print journalism remains very much alive” Tim Burke

Frank Cerabino, Jose Lambiet, Tim Burke - Publisher and Executive Editor of The Palm Beach Post, Chadi Irani, Carolyn DiPaolo, Chuck Gerardi, Raul Vielma and Chamber Chair Don DeWoody.

Members of the Young Professionals of the Palm Beaches attended the breakfast anxious to learn more about how The Post uses new media.

The Palm Beach Post’s Jose Lambiet, Publisher Tim Burke, Carolyn DiPaolo and Frank Cerabino

March2010 19

Daniel Martell joined Florida Crystals Corporation as Vice President of Real Estate in January 2007. His

responsibilities include overseeing corporate land development and real estate investments. Prior to joining Florida Crystals Corporation, Mr. Martell was East Coast Land Acquisitions Manager for WCI Communities, in which Mr. Martell oversaw all potential new acquisitions for WCI‘s homebuilding operations along the East Coast of Florida. Prior to WCI, Mr. Martell was Land Development and Acquistion Director for Sunland Homes in Jupiter, Florida. In this capacity, Mr. Martell was responsible for acquisition, entitlement, and construction of all land development projects for the company. Mr. Martell began his career as the Director of Government and Political Affairs for the Gold Coast Builders Association, where he was responsible for the regulatory and political issues confronting the home building industry in Palm Beach and Broward counties. He received his undergraduate degree in Political Science from the University of Florida, and Juris Doctor from the Shepard Broad Law Center at Nova Southeastern University. Mr. Martell is a member of the strategic planning committee and Board of Directors at St. Marks Episcopal Church and School. He is past Vice President of Government Affairs and Executive Committee Member for Gold Coast Builders Association, member of the Board of Directors for the Florida Home Builders Association, Housing Leadership Council of Palm Beach County, and the Economic Council of the Palm Beaches.

ChamberWelcomesNewTrusteeDanielF.Martell

On Wednesday, February 3, the 2010 Class of Leadership West Palm Beach embarked upon Western Communities Day, which began at Fire Station 7 on Okeechobee Boulevard. After a presentation by Fire Chief Phil Webb and demonstration of a car extrication by firefighters, the group proceeded to enjoy a tour of the Waste Water Treatment Plant. The class then received presentations by several guest speakers about pertinent issues facing the western communities during lunch (sponsored by The Morganti Group, Inc.) at Ibis Golf & Country Club. The day’s activities concluded with airboat rides and a tour of the Grassy Waters Preserve.

Thank you to our Western Communities Day chairs, Fire Chief Phil Webb, City Commissioner Jeri Muoio and Pat Minkler. Special thanks to our 2010 Presenting Sponsor, Grand Bank & Trust of Florida, as well as Sponsors FPL, The Palm Beach Post and the Downtown Development Authority.

LeadershipWestPalmBeachEnjoysWesternCommunitiesDay

20 BusinessWatch

YPOPCommitteePlansUpcomingEvents

On Wednesday, February 10th, 18 YPOP members met at the Chamber of Commerce of the Palm Beaches to

brainstorm and plan upcoming activities.

Future YPOP events:March 3, 2010 YPOP hosted a Financial and Tax Planning Seminar presented by Scott Shrader, owner and manager of several Liberty Tax locations. March 16 will be the March HotSpot

April 2010 will host a YPOP Showcase event. This exciting event will feature YPOP members and their businesses.

In May 2010, YPOP will participate in Relay for Life, which is being held in beautiful downtown West Palm Beach’s Meyer Amphitheater. This will start 6:30pm May 21st and last until 10:00am May 22nd.

NextHotSpotScheduledforTuesday,March16

SM Wolf Trading is hosting this event in the Courtyard of the Via Jardin building located at

330 Clematis St. Enjoy food samplings from Arepera as well as martini samplings from Blue

Martini.

$10 for Chamber Members, $15 for non-members

Registeronlineatypopconnect.org

March2010 21

TasteofCityPlaceOn February 24, the first Taste of CityPlace event was held at B.B. Kings and YPOP was excited to be a part of the festivities. The different vendors, such as CityCellar, Taverna Opa, Wild Olives and others, provided delicious food and beverages. B.B. Kings, of course, provided the entertainment! At least 15-20 Young Professionals enjoyed the atmosphere and would love to return.

The Taste of CityPlace is a new event which will be held every Wednesday at CityPlace for the

cost of $15.

On Wednesday, February 10th, 18 YPOP members met at the Chamber of Commerce of the Palm Beaches to

brainstorm and plan upcoming activities.

Future YPOP events:March 3, 2010 YPOP hosted a Financial and Tax Planning Seminar presented by Scott Shrader, owner and manager of several Liberty Tax locations. March 16 will be the March HotSpot

April 2010 will host a YPOP Showcase event. This exciting event will feature YPOP members and their businesses.

In May 2010, YPOP will participate in Relay for Life, which is being held in beautiful downtown West Palm Beach’s Meyer Amphitheater. This will start 6:30pm May 21st and last until 10:00am May 22nd.

April 28 - May 2, 2010 West Palm BeachMarch is the month to get the BEST deal on SunFest. Right now you can get 5 days, 3 stages and 50 concerts at SunFest for $54. Visit a participating TD BANK location in Palm Beach County between March 1 - March 31 to buy the March Money Saver 5-day SunFest Pass.Cash only.

Check out the latest info at:

SUNFEST.com

Don’t Miss These Special Events For:

12th Annual Coconut Ball

SATURDAY MARCH 20, 2010 7:00 PM - Dinner & DancingCARS OF DREAMS MUSEUM

~ North Palm Beach ~Enjoy this FABULOUS FIFTIES evening including dinner,

complimentary bar, silent auction, & dance band $150 per person

For more information call 561-315-6695 or visit sunfest.com

Pictured: L to R Christine Hutchison, ChairRebecca McDermott, Chair

Dari Bowman, Honorary Chair Emeritus

SunFest Sip & Savor

Thursday, April 86 - 8 p.m.

Total Wine - Palm Beach GardensLegacy Place

$25 in advance, $30 at the door

ENJOY THE MANY STYLES OF WINETaste a World of Wines with SunFest and Total Wine

Featuring over 25 different Wines with a wide variety of Crisp Whites, Oaky Whites, Sweet Wines, Light and Fruity Reds, Robust Reds,

Big and Bold Red

Hors d’oeuvres compliments ofSandy James Fine Food and Productions, Inc.

Raffle for special prizes from Total Wine and SunFest plus take advantage of discounts on wine and

SunFest tickets.

Buy Sip & Savor tickets online at sunfest.com or visit Total Wine.

For more information: e-mail sponsorship@sunfest.com

or call 561-837-8066