social computing: taking the long view
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David Osimo - Tech4i2 ltd. @osimod#socialcoMS
“in the short term we overestimate, in the long term we underestimate”
Paul Saffo
Social computing: taking the long view
Today’s storyline
• Social computing matters: it has deep roots and it’s changing our society and economy
• The best is yet to come: future opportunities dwarf present impact
• Europe is not ready: to grasp these opportunities, institutional change is necessary
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SC: Much more than pets’ shows
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A different idea of technology• Traditionally, computing is about
automation: technology substitutes humans, humans should adapt
• Social computing is about augmentation: technology adapts to and augments human capacity (Engelbart 1962)
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Social Machines
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“The brilliance of social-software applications like Flickr, Delicious, and
Technorati is that they […] devote computing resources in ways that
basically enhance communication, collaboration, and thinking rather
than trying to substitute for them."
http://www.technologyreview.com/InfoTech/wtr_14664,258,p1.html
Mendeley
CKANExamples:Science blogs
Arxiv
Usefulchem
(Open Access)Journals
Openannotation.orgOpen Aire
DataNet (US)
Science2.0: opening up the discovery process
Burgelman, Osimo and Bogdanowicz 2010. Science 2.0 (change will happen ...)http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2961/2573
Government 2.0: innovation without permission
7commentneelie.eu
Enterprise 2.0: accessing micro-expertise
8innocentive.com
Services that get better the more people use
them
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“Hands-on care by health
professionals can't scale. One-on-one
advice from professional
intermediaries, like librarians,
can't scale. Networked peer
support, research, and advice can scale. In other
words: Altruism scales.”
Susannah Fox http://egov20.wordpress.com/2011/11/03/collaborative-e-government-public-services-that-get-better-the-more-
people-use-them/
Looking ahead
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The implicit web: effortless sharing
11findings.com
Games and persuasive technologies: from conversation
to action“Smartphone health apps won't be used
daily. Self-report fails. Texting programs annoy. Enchanted objects
will have the most impact.” Joe Kevdar
12http://www.vitality.net/glowcaps.html
Making sense of big data(and making money out of it)
Big data getting bigger…
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Facebook (800M users) valuation: 94 B$ Impact across economy (+60% margin in retail McKinsey 2011)“More data beat better algorithm”
…more important…
…and more American US EU
Raw data
Value added services
Plenty of opportunities ahead but…
how can Europe think like the web?1
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1http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/
What Europe needs is not a flagship 2.0
Framework conditions:
• Remove barriers,
• Risk capital, fast failure
• Privacy, openness and data ownership,
• Big data skills and career of scientist,
• Media literacy
Agile innovation funding:
• Open and multidisciplinary,
• Meritocratic and reputation-based,
• Small scale and flexible
e.g. via inducement prizes
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Back up
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Percolating through society
From a purely consumer service to:
• Science 2.0
• Government 2.0
• Enterprise 2.0
• Anything 2.0
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“there are more smart people outside the company than in it”
Bill Joy:
or government
Web squared: sharing everyware
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A reality check• Employees, researchers, citizens adopt
slowly
• Social software makes up 0,9% of overall software market
• Privacy: “if you are not paying for it, you’re not the customer: you’re the product being sold”
• “Key is risk management, not risk avoidance”
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