social business is a snap!
DESCRIPTION
Presentation to IMS SF 2013 on how to do social business in five "easy" steps.TRANSCRIPT
![Page 1: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/1.jpg)
social business is a snap!
esteban kolsky – thinkJar
@ekolsky
![Page 2: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/2.jpg)
what truly worries me about social
virtually no understanding
of how social affects the
business
![Page 3: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/3.jpg)
what is social business?
the term Social Business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus, and is described in his books Creating A World Without Poverty and Building Social Business In Yunus' definition, a Social Business is a business:
Created and designed to address a social problem. A non-loss, non-dividend company, i.e. It is financially self-sustainable Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact.
source:wikipedia
![Page 4: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/4.jpg)
is this social business?
kum • ba • yah • ti • za • tion
![Page 5: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/5.jpg)
the “science” behind business
![Page 6: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/6.jpg)
simple equations make business decisions
collaboration
engagement channel
collaboration = engagement x channel
engagement = collaboration
channel
channel = collaboration
engagement
or is this social business?
![Page 7: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/7.jpg)
CRM
Collaboration
SCRM
E2.0
social
business collaborative enterprise
2010 1990 2015 2020
social business in perspective
![Page 8: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/8.jpg)
generational perspective
• stage one, content focus
– generation, management, tracking, reporting
– mostly tied to results, not strategic yet
– inbound
• stage two, analytics and measurement intensive
– we need to see if it makes sense
– correlate results to business results (not department)
• stage three, collaborative enterprise (next gen)
– we are not even started understanding this one
![Page 9: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/9.jpg)
social business is a snap!
![Page 10: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/10.jpg)
people
there is no methodology that will change any company’s culture – that takes time and is influenced
heavily by external factors
![Page 11: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/11.jpg)
People are already social
![Page 12: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/12.jpg)
process
social business is about a business evolution that happens by adopting social media (channels) to — well,
do the same you always did – but better
![Page 13: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/13.jpg)
technology
only thing technology does really well is show how poorly our
processes work – faster!
it is not the answer…
![Page 14: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/14.jpg)
channels (social or not)
communities
R&D PLM KM CRM ERP …
collaboration engine
rules engine reputation engine
integration engine
social business platform
social business framework
![Page 15: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/15.jpg)
measurement
![Page 16: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/16.jpg)
don’t just count, correlate to KPIs
![Page 17: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/17.jpg)
governance
![Page 18: Social Business is a Snap!](https://reader033.vdocuments.site/reader033/viewer/2022051818/54c0c5bd4a7959aa6a8b45da/html5/thumbnails/18.jpg)
discuss….