Social and video tools for information dissemination and
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SOCIAL AND VIDEO TOOLS FOR INFORMATION DISSEMINATION AND KNOWLEDGE TRANSLATION Dan Habib Filmmaker and Project Director University of New Hampshire, Institute on Disability (603) 228-2085 x 46 dan.habib@ unh.edu http:// www.iod.unh.edu/ Jerry Smith Media Director University of Minnesota, Institute on Community Integration ( 612) 624-4336 [email protected]r tcmedia.umn.edu
80% on online visitors will watch a video, while only 20% will actually read content in its entirety. (digital sherpa)
DID YOU KNOW?
YouTube is the number two search engine in the world.
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Behind Google. And bigger than Bing, Yahoo, Ask, and AOL combined.
DID YOU KNOW?
Your website is 50x more likely to appear on the first page of a search engine results page if it includes video. (Forrester)
DID YOU KNOW?
Every day 100 million Internet users watch an online video.
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Question: How many people are using social media to connect with their stakeholders? How many are incorporating video? A few powerful statistics on the increasing use of video in social media. This doesn’t speak to quality, only to the ubiquitous nature of the medium. If organizations are wondering if they should use video, the answer is unequivocally YES. Later we will discuss ideas for using it well.
DID YOU KNOW?
Facebook has over 3 billion video views per day.
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Jjust last year the number of FB video post per person increased 75%.
DID YOU KNOW?
74% of all Internet traffic in 2017 will be video (Brainshark)
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If organizations are wondering if they should use video, the answer is unequivocally YES. Later we will discuss ideas for using it well.
Do you have a plan for using video and social media?
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Does your organization have a strategy for using video and social media to get your messages out and connect with your stakeholders? If not, you probably should.
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The Research and Training Center on Community Living at the University of Minnesota’s Institute on Community Integration, began using video 15 years ago to tell stories about the lives of with intellectual and developmental disabilities, before social media and even DVDs. Remember video tape? Initially, video was used primarily in our new online learning program for direct support professionals, The College of Direct Support. Quickly, we found other applications and vehicles for telling stories. To help support my position, I marketed my services to organizations and business with related missions.
documentaries
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Here is a sample of documentary films we’ve produced, independently or with a community partner. All films support our mission of improving the lives and opportunities of people with intellectual and developmental disabilities. Finding Our Voice: short documentary following four American Indian youth participating in transition activities designed to prepare them for life after high school. Accompanied the curriculum “Expanding the Circle: Respecting the Past, Preparing for the Future.” Inspiring Minds for a Century: historical documentary celebrating 100 years of the University of Minnesota’s College of Education and Human Development. Higher Ground: documentary exploring the dedication of direct support workers during and following the Hurricane Katrina. The documentary accompanied and expanded on a research report, asking the question: Why did DSPs give so much in supporting people given the dire circumstances? Many of DSP could have earned more working in fast food, yet they stayed with the people they supported, often at great personal expense. The Real Story: explores biases in media coverage of disability issues. Offense Taken: produced before the “Tropic Thunder” controversy, this short doc challenged communities in MN to consider their use of the “R” word. We Have Choices is a doc produced for and with the Self-Advocacy Association of New York State. After decades of New Yorkers moving from institutions into groups, people with disabilities had new opportunities to explore more individualized opportunities, such as sharing a house or apartment with a friend or moving into their home. Self-advocates were on every shoot, helping to identify interview subjects and conduct interviews. The result is a product of which SANYS members feel pride and ownership. They have sold or given away x copies and …
Example of using video to deliver information (more knowledge translation) and training and of the move from tape/DVD to streaming. Few research centers have the internal capacity to produce professional video projects. We partner, selectively, with disability groups working toward a similar mission and produce training, documentary, and marketing films on a contract basis.
We built a website, directsupportprofessional.org, promoting the “We Get it Done” video. (View first minute of “Making a World of Difference”). This was promoted most heavily through email updates. The website also provides a ready-to-burn DVD disc image featuring PSAs for local broadcast. Used for the first Direct Support Professional week. Show PSA #3 as sample (:30).
Example of research dissemination via video. We often say “show don’t’ tell,” but an important element of our work is quantitative research. We’ve tried to make this as interesting and usable as possible for our audience of researchers, including PPT presentations and short introductions from the authors. With our next State of the Science conference we will work with presenters in advance to create more visually interesting presentations.
Example of information dissemination, using video to reach niche audience. NOTE that video was not an original element of this project but emerged later as a way of reaching the Somali community in their language. It is always best to plan a media strategy at the beginning of a project.
Examples of using online video at RTC to serve organization’s mission and connect with stakeholders. This site is all about “knowledge translation” for self-advocates. We we began this project 8 years ago our concern was that not enough stakeholders had access to computers or to the Internet. This has changed dramatically. The website is highly accessible, using HTML5 rather than Flash to display video. The site is also optimized for mobile devices.
The story wall features short clips from self-advocates across the country. These and other videos are cross-posted on Facebook, Twitter, Youtube, and Google +. It’s important to use the platform most popular with your audience and use it frequently. Tweets also appear on the Facebook page (Twitter tab) and Facebook posts appear on the SAO homepage.
This project entailed over seventy interviews, providing a rich history of events in our field. The website will offer individual interviews organized by name and topic.
Dan Habib presenting to Girl Scouts of the Nation’s Capital inclusion conference during lunch – and being completely ignored…
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…but once he shows a video, they are absorbed. Illustrates the power of video as a universally designed tool for public awareness and social change – ESPECIALLY for young people because video is a central currency of communication.
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Technology keeps changing: Staying up to speed on my son Isaiah (18) through Instagram. This is how I learned he hurt his toe.
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Reaching the broadest audience in the most accessible ways: I am Norm campaign – youth led, youth focused, using video and social media.
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Show I am Norm compilation video – drawn from a wide variety of sources, cameras, unified by music and editing.
Using FB: I am Norm on FB. The FB group is facilitated and moderated by a diverse group of I am Norm youth leaders + adult advisors + consumer generated content.
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Maintaining multiple FB page sfor each film/project to broaden audience and reach. Including Samuel FB page has gotten so large – Posts now approved to control spam. Native video on FB is more widely watched/shared.
• Post between 1-3 times per weekday
• Schedule in advance via HootSuite (8-9am, 12-1p,m 4-5pm, and 8-9pm are ideal time blocks)
• Include content that is both national and “local”
• Upload photos/video whenever possible
• Share/repost to other Facebook pages from within your Center whenever possible
• Learn more here: http://www.nptechforgood.com/2014/10/19/10-facebook-page-best-practices-for-nonprofits/
TIPS
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FB tips
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Feature length films – just one model, not for everyone.
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Mini-film model. Some can be simply constructed –ie juvenile justice films.
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Developing take-action campaigns connected to larger Center projects. SHOW WEBSITE – posting to FB, I CARE BY VIDEO
Providing social media to our national outreach partners – rotate actions / social media monthly. Grant funded.
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Including #icareby hashtag in all social media templates allows us to track the tweets/FB posts
• Post between 1-3 times per weekday
• Schedule in advance via HootSuite
• Use Ow.ly or Bitly link shorteners
• Use #hashtags (2 max) whenever posting about common and/or trending keywords or themes
• @Tag posts to other Twitter users whenever they are mentioned in or affiliated with posts
• Keep posts brief (140 characters or less) and avoid Learn more here: http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/
TIPS
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Twitter tips from IOD Marketing and Communications Manager Matthew Gianino
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Writing film creation into larger grants for technical assistance, professional development, knowledge dissemination. “SWIFT in 60” Short films to illustrate SWIFT Domains and Features.
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Writing film creation into larger grants for technical assistance, professional development, knowledge dissemination. “SWIFT in 60” Short films.
• Have a plan (what channels and tactics will achieve your goals?)
• Know your audience
• Be responsive to direct messages
• Incorporate media whenever possible
• Switch up content formats (e.g., convert written content to a YouTube video)
• 20% Center promotion, 80% resources and other content
• Curate content (review feeds daily, particularly other accounts in your organization)
• Whenever possible, link to a page on the your website
• When posting to the same account multiple times a day, post at least 2 hours apart
• Gathering individual email addresses at events and online
• Create interactivity with the public (I Care By)
• Evaluating the impact (Google analytics, measuring engagement, distributing surveys on site and as a follow up to measure attitude and policy changes)
GENERAL VIDEO TIPS
• Know your audience
• Make it interesting
• Make it short as possible to deliver intended message
• Capture clean audio
• Integrate statistics that create a research base for the film’s topic
• Match production levels to your objective
• Caption your videos, add audio description if feasible
• With interviews, do your research
• Technical considerations when posting (codecs, browsers, mobile devices, etc.)
• When to hire a professional
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I think these could be merged with the Social Media tips page. And/or, have Social Media tips and Video tips.
