socast srm - radio and social media - the "new normal"
DESCRIPTION
Media presented at hivio 2013 (http://hivio.com), the radio ideas festival. From SoCast SRM (http://www.socastsrm.com) COO Sandy Hurst.TRANSCRIPT
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2023-04-10 Presented for:
Radio and Social: The New Normal
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Crisitunity
• Friend or foe?• Competitor or companion?• Cost or revenue center?• Engagement or sales?• Crisis or opportunity for
broadcasting?
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Facts About Social
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Social Trumps Search
“Based on traffic statistics from over 200 major media properties, (including Time, Huffington Post, Rolling Stone, Sports Illustrated) overall social media traffic to publishers, even Facebook traffic by itself amounts to more than Google search traffic for quite a while now, 3 months in a row. ”
-Buzzfeed
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The Mobile Shift
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Audience uses Mobile for Social
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The Opportunity for Radio
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2. Audience Buy-In
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3. Consistent Brand Exposure
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4. Talk WITH your Audience
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So what’s the problem?
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Commitment Issues
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Actionable Ideas for Radio in Social(that work)
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1. Leverage Social for Content
Import and export content TO and FROM social
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2. Bake Social into Digital Properties
Socially enable all of your online content
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862 entrants in 48 hours8,168 new fans in 5 days
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3. Evaluate Trends in Social Data
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Experts in digital technology and social media solutions
for broadcast entertainment
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