socalcross proposal 2013 717
DESCRIPTION
Sponsorship of the SoCalCross 2013-14 season.TRANSCRIPT
2013 Sponsorship Presentation
SOUTHERN CALIFORNIA CYCLOCROSSwww.socalcross.org
Cyclocross: [sahy-kloh-kraws] nounA form of bicycle racing. Races typically take place in the autumn and winter and consists of many laps of a short (1.5–2 mile) course featuring pavement, wooded trails, grass, occasionally muddy terrain, steep hills and obstacles requiring the rider to quickly dismount, carry the bike while navigating the obstruction and remount.
OVERVIEWEntering its 8th season, The Southern California Prestige Series of Cyclocross has firmly established itself as one of the nation’s leading cyclocross organizations having grown over 500% since its inception. The 2013 season will be comprised of 21 race days throughout a region of over 20 million people spanning from San Diego to San Luis Obispo and everywhere in between.
With race fields running the spectrum from the world’s top professionals to ordinary folks who emphasize weekend more than warrior on down to the littlest of tykes, a SoCalCross event is more than just a bike race. It’s a chance for friends and families to spend time together in the outdoors- riding bikes and having fun, all while giving themselves a challenging physical test. The first thing a first-timer often says when they finally catch their breath is “That was the hardest thing I’ve ever done.” Which is immediately followed by “I can’t wait for the next race!”
In addition to main attraction, SoCalCross race days feature eco-sport festivals, health and wellness outreach, vendor expos, skills clinics, gourmet food trucks, live bands, and fun non-competitive events and sightseeing rides for the entire family.
WHO RACES SOCALCROSS? Girls, boys, men and women ages 4 - 70+
2012 had over 2,000 individuals participate in at least one event with 65% competing more than five times. Total race registrations topped 5,000 for the second consecutive year.
Key Statistics65% Are between 25-44. 66% Male. 34% Female. 89% Ride road bikes.81% Mountain bike. 47% Commute by bike. 66% Belong to a club or team.64% Are college graduates. 93% Live within 50 miles of a race venue.51% Have a household income of $100,000+31% Are vegetarian or vegan.82% Identify as a being a beer drinker. 53% Have made a purchase from a company specifically because they sponsored SoCalCross.
Source: 2012 year end rider survey.
Year Events Total Attendanc
e
Average Attendanc
e 2006 8 1,000 125
2007 10 1,500 150
2008 12 2,000 167
2009 15 3,000 200
2010 18 4,500 250
2011 22 6,150 280
2012 18 5,950 330
SERIES EXPOSURE
Successfully promoting a race series that spans an area larger than most states presents challenges that are met head-on with focused strategy and execution.
Online, the philosophy of SoCalCross is to be where the racers are. The website SoCalCross.org serves as the main hub where visitors can find all the information they’re looking for- upcoming events, results and series leaders, etc. The site is updated weekly with race recaps, videos, photo galleries, sponsor product reviews and more. SoCalCross sponsors are given prime exposure through links, strategic logo placement, and banner ads. Pre-registration and results are exclusive to the site- ensuring high traffic. The hit count topped 5 million by mid-season 2012.
On the social side, SoCalCross boasts the largest social media audience of any cyclocross series in the nation.
MILLIONS OF HITS
1712 FANS +66% vs 2012
1059 FOLLOWERS +22%
EXPOSURE IN MEDIASoCalCross events are frequently covered by local and national media. Last season, stories, videos and photo galleries appeared in print and online in the following publications just to name a few.
SPONSORSHIP OPPORTUNITIESSoCalCross offers many ways to reach a very desirable demographic in person and beyond. Thanks to media coverage and fans who can’t get enough cyclocross, the reach of SoCalCross is truly worldwide. Cyclocross is the fastest growing segment of competitive cycling and the participants are nothing short of rabid when it comes to the sport they love.
While the racers are the heart of sport, sponsors keep it pumping. Sponsorship money helps underwrite the expenses of permitting, insurance, equipment and materials, and keeps the cost of participating affordable. SoCalCross is proud to help grow the sport and make it a family affair by offering free race entries for junior racers.
SoCalCross sponsorship packages can span an entire season through several levels of series sponsorship that provides maximum exposure. Or, you can pick and choose with our a la carte options.
Our team loves to get creative when it comes to promotions so don’t hesitate to contact SoCalCross if you’d like to discuss a sponsorship package tailored to meet your needs.
Visibility OptionsLevel 1: Title
Level 2: Presenting
Level 3: Partner
Level 4:Product
Sponsorship Amount $50,000 $30,000 $10,000 $5,000
Print Advertising * * *
Press Releases * * * *
Race Flyers * * *
Website/Social Media Exposure * * * *
Social Media Takeover *
Series Champion Jersey * * *
Booth Space at Events 10’ x 30’ 10’ x 20’ 10’ x 10’ (4 events) 10’ x 10’ (2 events)
Race Course and Podium Logo Placement
* * * *
Sample Distribution * * * *
Logo Placement on Series Merch & TEAM SoCalCross kits * * *
Product Exclusivity * * *
Course feature naming rights- ($5K value) first choice
*
Start/Finish/Awards Backdrop * *
SERIES SPONSORSHIP LEVELS
*Title and Presenting sponsors given right of first refusal the following season. Multi-season sponsorship packages can be arranged.
Booth Space One Event Five Events Entire Series10’ x 10’ $150 $500 $1,00010’ x 20’ $200 $750 $1500
Spaces in our vendor expo can be purchased individually and are a great way to connect and promote your brand. Show off your wares, hand out samples, or make some sales. It’s up to you!
UCI RACE WEEKENDS LA Bike Fest (Spooky Cross) Oct 26-27Cross After Dark Finale/CXLA 11/30-12/1
Weekend Title Presenting Partner
$20,000 $10,000 $5,000
$10,000 per race $5,000 per race $2,500 per race
SoCalCross is proud to bring back two weekends of UCI sanctioned racing in 2013. The UCI is cycling’s worldwide governing body and oversees only the highest level events. The Elite fields will be stocked with some of the world’s top cyclocross racers giving locals a chance to see how they stack up against the best of the best while giving spectators one heck of show!
Spooky Cross/Krosstober FestAn October tradition, Spooky Cross got big in 2012 and is staying big for 2013.The new venue at Fairplex, home of the LA County Fair, wasn’t just a hit, it was cyclocross fantasy land. Racers and spectators were treated to an amazing weekend of racing- both of the top-shelf professional variety and spirit amateur races highlighted by the legendary costume race under the lights.
Cross After Dark/CXLA
SoCalCross is again hosting a stop Cross After Dark circuit. CaD is a nationwide nighttime racing series that kicks off with Cross Vegas in September with stops in St. Louis and Cincinnati before the showdown in LA. The Cross After Dark series is the largest cyclocross event in the United States drawing an average of 5,000 spectators per event. LA’s event surpassed that number, even on a rain soaked, muddy weekend. Considering how “fair weathered” Angelenos are, this was a strong testament to the pull of cyclocross.
The venue for Cross After Dark is the Los Angeles State Historic Park- a former rail yard turned urban oasis located just blocks from downtown in one of the most diverse and densely packed parts of LA. LASHP has hosted UCI racing since 2011 and cycling fans turned out in droves to soak up the fun and excitement of a world class cycling event happening literally in their own backyard. Don’t be surprised if their are on-course mariachi bands, traditional Japanese drum crews, and maybe even a couple of rock bands for good measure.
Expo Events 10x10 10x20Daily $250 $300
Weekend $350 $500
CATEGORY AND FEATURE NAMING RIGHTS
If it can be named, we can brand it.Want to add some some unique flavor to the race course and make your brand stand out? Stake your claim to the feature of your choice!
Naming rights are $5,000 per category or feature for the entire season. Title Sponsor has first choice of course feature selection. The rest are on a first come, first served basis. Categories and course features will be referred to be their branded name in all promotional materials, course descriptions, race recaps, press releases and features will be covered with your logo at the venue.
Suggested categories and features include: Kid’s Race, Fly-over Ramp, Barriers, Sand Traps, Run Ups, Fixed Gear CX, Single Speed, Master Men’s, Women’s Elite, Men’s Elite, Logo Wrapping SoCalCross Trailer.
Title Presenting Partner
5,000 $2,500 $500
PRESTIGE SERIES RACE SPONSOR Sponsorship of an individual, non-UCI Prestige Series Race.
Date Race Location
9.28 DTLA Season Opener Los Angeles
9.29 DTLA Season Opener Los Angeles
10.6 CXOC Costa Mesa
10.13 Velocity CX Chino 10.19 Pacifica Cross Fest Camarillo
10.20 Convert Cross Ventura
10.26 SLO CX Weekend Pomona
10.27 UCI Krosstoberfest Pomona
11.2 SLO CX Weekend San Luis Obispo
11.3 SLO CX Weekend San Luis Obispo
11.9 SDCX San Diego11.10 SPYclocross Escondido
11.17 CSU Long Beach CX Long Beach
11.24 Turkey Trot CX Glendale
11.30 UCI CXLA Cross After Dark Los Angeles
12.1 UCI CXLA Los Angeles
12.7 Hart Park CX Bakersfield
12.8 Hart Park CX Bakersfield
12.14 SCNCA District Championships Los Angeles
12.15 Santa Cross Weekend Los Angeles
12.29 Cross into 2014 Irvine
1.4 CACX Showdown Bakersfield
1.5 CACX Showdown Bakersfield
1.19 Cross Fever Woodland Hills
2013 Race Schedule
Highlighted races are a part of the UCI’s international racing calendar.
