soc media seminar one grad students v5
DESCRIPTION
TRANSCRIPT
Social Media Seminar Series
Shawna Reibling
Cultivating Digital Social Presence: Part 1
Kyle Mackie
Format of Workshop
Social Media Issues
Social Media Tools (11am MACS 311a)
Social Media Learning Circle
starting Jan 2012Coaching available
Social Media
Illustration by W. B. Jones
• Relationship• A cycle of knowledge
exchange• Searching, sharing• Possibilities
BlogsTwitterPodcastingVideo
Flickr YouTubeFacebook
Digital Presence• Who you are online• What are your ideas• Possibilities
What are you here to learn more about?What are you here to learn more about?
Questions you need to consider before crafting your online presence
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …
not as careful as I probably should be... sold my soul to the internet... I gave up... recognition and getting
yourself known... common name... not a whole lot (I don't think)... you
probably wouldn't find me... I have no idea what's online about me ...
probably are going to be implications in the future... I think
people should get over themselves…
What is my online presence?Am I starting from scratch?
GooglePiplSpezify
Social media identity
consistent identity message
Your Social Identity
• What does your email address say about you?
• What does your online name say about you?
• What do you want your
online identity to be?
@MrsKutcher
Choosing an Identity Checklist
• What do you currently use?
• For Twitter: choose something short
• Do you use mobile devices? Is it easy to type?
• Is this for professional or personal use?
Who am I online?
‘When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997, The brand called you)
Questions you need to consider before joining social media
• Who am I trying to reach?
• What do I want people to know about me?
• Am I starting from scratch?
• Precautions & opportunities …
Who am I trying to reach?• Knowledge mobilization: Moving research knowledge
into active service
• Feedback on ideas• What are others in your field working on today?• Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared• Jobs? Contacts? Support?• Precautions & opportunities …
How do I choose where to share my identity?
How you share your identity
blog
Best of blog
delicious
flickr
Dissertation
Researchpapers
Scholarlypublications
myspace
Webpage
Tools• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations– Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share– YouTube, Vimeo (video) Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together – Dropbox, google docs
• Website: curate your identity– Wordpress, Drupalgardens, etc.
End of Part 1
Part 2 begins at 11am in MACS 311a
- Bring your new twitter name ideas
Social Media Seminar Series
Shawna Reibling
Cultivating Digital Social Presence: Part 2
Kyle Mackie
Format of Workshop
Social Media Issues
Social Media Tools (11am MACS 311a)
Social Media Learning Circle
starting Jan 2012Coaching available
Tools• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share– YouTube, Vimeo (video) Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together – Dropbox, google docs
• Website: curate your identity– Wordpress, Drupalgardens, etc.
What is my online presence?Am I starting from scratch?
Exercise: Open a web browser and find yourself using one of these tools
How to create a social media identity•Step 1. Figure out what you want to share
•Step 2. Who do you want to share it with
•Step 3. Start finding out more about those networks
•Step 4. Create yourself in the network
•Step 5. Start a conversation with stakeholders
•Step 6. Make it easy for people to find you and your stuff i.e. add tags
How you share your identity
blog
Best of blog
delicious
flickr
Dissertation
Researchpapers
Scholarlypublications
myspace
Webpage
I want to share my ideas online
– Use a blog: Blogger, Wordpress
About link takes you to kylemackie.ca
Who do I want to share with?• Social Networks: have conversations
– Twitter, LinkedIn, Facebook, MySpace
Kyle: Twitter at Conferences and other events
Start finding out about networks
• Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag.
• Tools: Tweetdeck; twitter.com; twitpic.com
• Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary
• For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/
Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
Create yourself in the Network
• Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag.
• Tools: Tweetdeck; twitter.com; twitpic.com
• Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary
• For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/
How to create a Twitter Account
Find people to have a conversation with
Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
Listen before starting a
conversation
Exercise: Reply to someone’s tweet
Tell people what you are reading
• http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/
Exercise: share a web article on Twitter
Make it easy to find you & your stuff• Social Networks: search and share
– YouTube, Vimeo (video); Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files)
• Creative Commons
• Shawna: example of atrium files
• Kyle: Open vs. Closed systems
Help Others Find You
• Be consistent• Claim your space• Be recognizable• Start walking!o Profileso Privacy Settingso ePortfolioo Blogo Domains
Photo credit: http://www.flickr.com/photos/sludgeulper/
Ask others & Talk about it
Add to email signature
Add to Business cards
Write it on your name tag
Share your twitter user name
Bonus Tools for Work Together
• Link to dropbox resources for students: http://blog.dropbox.com/?p=938
• Google docs: how you registered for this workshop
• Precautions, opportunities
Advanced Steps: Website
• Your own domain name
• Website: Wordpress, Drupalgardens, etc.
Join us in January 2012!
Shawna Reibling | [email protected] | @ICESGuelphKyle Mackie | [email protected] | kylemackie.ca | @kylemackie