soaps and sitcoms: gender. theoretical contexts feminism film studies cultural studies
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Soaps and Sitcoms: Gender
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Theoretical contexts
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Theoretical contexts
feminism
film studies
cultural studies
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Theoretical contexts
- genre
- representation and identification
- everyday viewing practices
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Genre
example: soaps
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Genre
example: soaps
... a “feminine” genre?
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Genre
example: soaps
... a “feminine” genre?
• openness: a feminine aesthetic?
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Genre
example: soaps
... a “feminine” genre?
• openness: a feminine aesthetic?
• “tragic structure of feeling,” melodramatic imagination as feminine?
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Everyday viewing practices
David Morley, “The framework of family viewing in Great Britain”
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Everyday viewing practices
David Morley, “The framework of family viewing in Great Britain”
• power and control over program choice
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Everyday viewing practices
David Morley, “The framework of family viewing in Great Britain”
• power and control over program choice• styles of viewing
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Everyday viewing practices
David Morley, “The framework of family viewing in Great Britain”
• power and control over program choice• styles of viewing• ‘solo’ viewing and guilty pleasures
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Representation and identification
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Representation and identification
representation: • mimesis vs. constructivism
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Representation and identification
representation: • mimesis vs. constructivism• authenticity, ideology
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Representation and identification
representation: • mimesis vs. constructivism• authenticity, ideology
identity and identification:
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Representation and identification
representation: • mimesis vs. constructivism• authenticity, ideology
identity and identification:• identity and difference(s)• psychoanalysis
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Representation and identification
representation: • mimesis vs. constructivism• authenticity, ideology
identity and identification:• identity and difference(s)• psychoanalysis
power:
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Representation and identification
representation: • mimesis vs. constructivism• authenticity, ideology
identity and identification:• identity and difference(s)• psychoanalysis
power:• hegemony, (dis)empowerment
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Representation and identification
representation:
women’s movements!... struggles for representation
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Representation and identification
CS brings these two strands--theoretical and historical--together:
“representation” = multi-dimensional political term/concept
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Example: Female “types”
in U.S. sitcoms:
the goodwifethe witchthe liberated womanthe harpy
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I Love Lucy (1951)
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Father Knows Best (1954)
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Bewitched (1964)
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Mary Tyler Moore (1970)
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Female “types”
Roy Stafford:
matron/working battleaxe sexy assistant business matriarch woman in a man’s world the vamp (1980s) woman in power women who fight other women woman who who watches her ‘biological clock’
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Female “types”
Jordan (in Dyer 1981) several broad types in Coronation Street:Grandmother figuresmarriageable characters: mature, sexy, women; spinsterly types;
young women; mature, sexy, men; fearful, withdrawn men; conventional young men
married couples
rogues (including 'ne'er-do-wells' and confidence tricksters)
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Female “types”
Buckingham adds the stereotypes:
'the gossip’
'the bastard'
'the tart’
and more:
'the good girl' 'the decent husband’'the good woman’'the villain' 'the career woman''the bitch' (Geraghty 1991)
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Roseanne (1988)
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Gender: Men, too?!
contexts:
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Gender: Men, too?!
contexts:•masculinity studies• gender studies
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Male “types”
Stafford:
‘little man against the system’ self-important man the would-be lothariothe man who won’t grow up the man who is afraid of women
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Home Improvement (1991)
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“Other Sexes”: 1990s and onwards
representation?heteronormativity?
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Ellen (1994)
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Queer as Folk (2000)
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The L-Word (2004)
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The L-Word (2004)
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The L-Word (2004)
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The L-Word (2004)
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The L-Word (2004)
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The L-Word (2004)
IMDB audience review:„I've read a lot of comments in different forums about how
these women don't look like "lesbians". I'm not sure what "lesbians" they've been looking at but the ones that I know look a lot like these women. Progressive, professional, feminine, sexy and proud of it. Keep up the good work Chaiken and crew!“
Representation and authenticity?
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The O.C. (2003)
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Gender
cultural studies: contextualization!
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The “Circuit of Culture”
Paul Du Gay, Stuart Hall, Linda Janes, Hugh Mackay, und Keith Negus. Doing Cultural Studies. The Story of the Sony Walkman. London: Sage/The Open University, 1997.
representation
identity
production
consumption
regulation