soaps project report

7/28/2019 Soaps Project Report

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Research Report

ON

“Creative study on different brand of soaps”

‘IN TVS’

SUBMITTED TO:-

KURUKSHETRA UNIVERSITY

KURUKSHETRA

In fulfillment for the degree of

M.B.A.

Session 2011-2013

UNDER THE GUIDANCE OF: - SUBMITTED BY:-

MS. NIDHI PUNJ TUSHAR BASOTRA

Asstt P rofessor M.B.A. (4thSEM)

M.B.A (Dept.) ROLL NO. ……..

Swami Devi Dayal Institute Of Engineering & Technology

Barwala, Panchkula (Haryana)

ACKNOWLEDGEMENT

1



The best way to have a good idea is to have a lot of ideas. I sincerely feel the credit of the

project work could not be narrowed done to only one individual. Large number individual

have contributed directly or indirectly in this project. I am thankful to all of them for their

help and encouragement.I am also grateful to all the respondent who have really taken time out of their busy

schedule & responding quickly which helped me to completed the study in time.

Lastly , I would also like to thank my faculty Ms. NIDHI PUNJ for his constant guidance

and support.

TUSHAR BASOTRAMBA 4 SEM

PREFACE

2



In today’s competitive age, practical knowledge is more significant than theoretical

knowledge. Today practical training and knowledge play very important role in every

discipline. One should be practical in this competitive age. As a management student, I

have got opportunity for practical training. Through which I understood of practical

training.

It is truth that no work is completed in itself. In fact, completion of job is actually the

beginning of another job. I have prepared report on “CREATIVE STUDY ON

DIFFERENT BRAND OF SOAPS”

The project report is made very clear with the help of relevant data gathered from the

company through survey conducted at employees.

If any mistake or fault has occurred in this project report, it is purely due to over sight.

Any advice or suggestion regarding this report will be appreciated.

THANK YOU

DECLARATION

3



I hereby declare that the report on “CREATIVE STUDY ON DIFFERENT BRAND

OF SOAPS”. Is a result of my own work and my indebtedness to other work publication,

if any have been duly acknowledged.

I also declare that this project report has not been submitted previously to any other

university or institute for the award of any degree.

TUSHAR BASOTRA

Date: MBA (Sem 4th )

4



TABLE OF CONTENTS

5



6

Sr. NO. CONTENTS PAGE NO.

• Certificate

• Acknowledgement

• Preface

• Declaration

III

IV

V

VI

Chapter I • Introduction

• Statement of problem

• Introduction of the industry

7-19

Chapter II INDUSTRY PROFILE 20-23

Chapter III

RESEARCH METHODOLOGY

• Research design

• Data Collection Techniques

• Scope of the study

• Objectives of study

•

Significance

• Limitation of the study

25-30

Chapter IV DATA ANALYSIS AND INTERPRETATION 31-39

Chapter V FINDINGS & SUGGESSTIONS 40-42

Chapter VI • CONCLUSION

• SUGGESTIONS

• QUESTIONNAIRE

• BIBLIOGRAPHY

41

42

44-46

47



(1)

INTRODUCTION

7



Introduction

Every business is trying to make their products more popular and thereby try

to be successful. But all the businesses do not attain success due to several

reasons. One of the most important reasons is customers' behavior. It is very

difficult to predict and understand this. Obviously, it becomes important for

every business to concentrate on consumer and their behavior.

The primary work of the business in the olden days was to concentrate only

in the production areas. But the trend today is totally different as the

important goes on with marketing production. In the competitive world of

business without paying importance on marketing the business will never besuccessful.

Brands may occupy a particular niche in consumer mind. Powerful brands

influence consumer so much that it becomes difficult for them to shift their

(customer) preference to other products, lux, rexona dove santur & lifebuoy.

In this competitive modern age, where different qualities and types of goods

exist, branding is of special importance in the business world. Branding not

only gives a separate identity brand preference. Branding is a powerful

instrument of demand creation and demand retention. Customers are aware

of and prefer a particular brand when it is available for purchase. In the

earlier days people used to buy any brand available in the market. But now

days they make enquiries regarding the best brand available. They have

realized that quality of product matters most. Thus the buyer displays a good

deal of awareness regarding the brand.

In India there exists a cutthroat competition among the soap makers. The

competition among them is growing day by day. Indian customers today not

only have a wide variety of brands to choose from, but also the option to buy

soap, which they think, is better for use.

8



One great challenge to the soap industry that there are a lot of unbranded

soaps in the market. At one end of the market of soaps branded segment is

there and at another end unbranded soaps are there.

This study is totally confined to the brand preference of the branded soaps

customers and various factors that initiate them to buy them among different

available brands.

9



INTRODUCTION TO CONSUMER BEHAVIOR

The people are the ones who surrounded us and the ones we deal with

all the time. People who offer huge nationality, education and occupation,

marital status and living arrangements but also in their activities and

interests, their preference and opinions. As we enter 21st century we are

discovering people who offer more dress, the opinions they hold on national

issues, the shows they like to watch or hate to watch and the music they

listen to.

Not only the consumers but also the marketers are showing diversity.

Traditional retailers are there alright but also are present the mass

merchandiser, discount store, large departmental store. The shift is appearing

from the mass marketing to niche marketing to direct marketing. The

consumers are not just the local but are also there on the global scene too.

There is also great diversity in the advertising media too.

With this diversity the question arises how individual marketer reaches his target audience? How does he know that what they need, how

much they need and how to persuade them to buy his brand instead of that of

the competitor’s.

The answer lies in the fact that despite the diversity there are a

number of similarities among the many people of this world. They all have

same biological needs. People also acquire needs after they are born which

are shaped but education and experience, environment and culture e.g. For a

culture that values personal hygiene people make appoint to give preference

to cleanliness habit and products.

Added to these similarities is the greatest one each one of us is a

consumer. We use or consume on a regular basis food, clothes, shelter,

10



transportation, luxuries services even ideas. The consumption behavior

affects the demand for basic raw materials for transportation, for production,

for banking, they affect the employment of workers and the deployment of

resources, the success of some industries and the failure of the others. Thus

consumer behavior is an integral factor in the ebb and flow of all business in

a society.

To understand the meaning of consumer behavior lets understand

what different authors of consumer behavior have included in this subject-

The study of Consumer Behavior includes the study of what they buy, why

they buy it, where they buy it, how often they buy it and how often they use

it. Take the simple product : Chocolates- Consumer want to know what

types of chocolates the consumers buy ( pure, almonds & nuts stuffed, rice

crisps stuffed, wafer coated etc.), what brand ( national brand, private brand,

generic brand), why they buy it (as snacks, as a sweet, mood lifter), when

they buy it (super market, gift shop, convenience shop), how often they eat it

(between meals, evenings, movies, on outings, with friends), how often they

buy it (weekly, biweekly, monthly). In short-

Consumer Behavior encompasses all the behavior that consumer

display in searching for, purchasing, using, evaluating and disposing of

products and services that they expect will satisfy their needs.

The person who makes a product purchases is not always the user, or

the only user of the product in question. Nor is the purchaser necessarily the

person who makes the product decision. A mother may buy books for her

children (who are the users); she may buy food for dinner (and be one of the

users); she may buy a lipstick and be the only user. Clearly, buyers are not

always the users, or the only users of the product they neither buy, nor do

they always the decision regarding the product selection them selves.

11



FACTORS AFFECTING CONSUMER BEHAVIOR

Consumer purchases are influenced by strongly by cultural, social,

personal and psychological characteristics as shown in the figure. For themost part, marketers cannot control such factors, but they must take them

into account.

CULTURAL FACTORS

Cultural factors exert the broadest and deepest understand the role

played by the buyer’s culture, subscribe and social class.

CULTURE

Culture is the set of basic values, perceptions, wants and behaviors

learned by a member of society from family and other important institutions.

Culture is the most basic cause of a person’s wants and behavior. Human

behavior is largely learned. Growing up in a society a child learns basic

values, perceptions, wants and behavior from the family and other important

institutions. Marketers are always trying to spot cultural shifts in order to

discover new products that might be wanted. The shift toward informality

has resulted in more demand for cultural clothing and simpler home

furnishings. And the increased desire for leisure time has resulted in moredemand for convenience products and services, such as microwave ovens

and fast food.

12



SUBCULTURE

Each culture contains smaller subcultures, or groups of people with

shared value systems based on common life experiences and situations.

Subcultures make up important market segments and marketers often design

products and marketing programs tailored to their needs.

SOCIAL CLASS

Almost every society has some form of social class structure. Social

classes are society’s relatively permanent and ordered divisions whose

members share similar values, interests and behaviors, social class is not

determined by a single factor, such as income, education, wealth, and other

variables. In some social systems, members of different classes are reared

for certain roles and cannot change their social positions,. Social classes

show distinct product and brand preferences in areas such as clothing,

furnishings, leisure, activity and automobiles.

SOCIAL FACTORS

A consumer’s behavior also is influence by social factors, such as the

consumer’s small groups, family and social roles and status.

GROUPS

A group is two or more people who interact to accomplish individual

or mutual goals. A person’s behavior is influenced by many small groups.

13



Groups that have a direct influence and to which a person belongs are called

membership groups.

Reference groups serve as direct face to face or indirect points of

comparison or reference in forming a person’s attitudes or behavior.

An aspiration group is one to which the individual wishes to belong.

Reference groups expose a person to new behaviors and lifestyles,

influences the person’s attitudes and self concept and create pressures to

conform that may affect the person products and brand choices.

Opinion leaders are people within a reference group who, because of

special skills, knowledge, personality or other characteristics exert influence

on others. Marketers try to identify opinion leaders for their products and

direct marketing efforts towards them.

FAMILY

Family members can strongly influence buyer’s behavior. The family

is the most important customer buying organization in society and it has

been researched intensively. Marketers are interested in the role and

influence of the husband, wife and children on the purchase of different

product and services.

ROLES AND STATUS

A role consists of the activities people are expected to perform

according to the persons around them.

Each role carries a status reflecting the general esteem given to it by

society. People often choose products that show their status in society.

14



PERSONAL FACTORS

A buyer’s decisions also are influenced by personal characteristics

such as the buyer’s age and life cycle stage, occupation, economic situation,

life style and personality and self concept.

AGE & LIFE CYCLE STAGE

People change the goods and services they buy once their life times.

Tastes in food; furniture and recreation are after all age related. Buying is

also shaped by the stage of the family life cycle- the stages through which

families might pass as they mature over time.

Marketers often define their targets markets in terms of life cycle

stage and develop appropriate products and marketing plans for each stage.

OCCUPATION

A person’s occupation affects the goods & services bought. Blue-

collar workers tend to buy most work clothes, whereas white collar workers

buy more suits and ties. Marketers try to identify the occupational groups

that have an above average interest in their products and services.

ECONOMIC SITUATION

A person’s economic situation will affect product choice. Marketer of

income sensitive goods watch trends in personal income, savings and

interest rates.

15



LIFE STYLE

Life style is a person’s pattern of living as expressed in his or her

activities, interests and opinions. Researchers have made various lifestyle

classifications.

PERSONALITY & SELF CONCEPT

Each person’s personality influences his buying behavior. By

personality- we refer to the unique psychological characteristics that lead to

relatively consistent and lasting responses to one’s own environment.

Personality can be useful in analyzing consumer behavior for certain

products or brand choices.

PSYCHOLOGICAL FACTORS

A person’s buying choices are further influenced by the following

psychological factors like motivation, perception etc.

MOTIVATION

A person has many needs at a given time. Some needs are biogenetic.

They arise from physiological status of tension such as hunger, thirst,

discomfort. Other needs are psychogenesis. They arise from psychological

status of tension such as need recognition, esteem, and belonging. A need

becomes a motive when it is aroused to a sufficient level of intensity. A

motive is a need that is sufficiently driving the person to act. Satisfying the

need reduces the felt tension.

16



PERCEPTION

A motivated person is ready to act. How actually he acts is influenced

by his or her perception of the situation. A perception is defined as the

process by which an individual reflects, organizes and interprets world.

Perception depends on physical stimuli and also a stimuli’s relation to the

surrounding.

LEARNING

When people act, they learn. Learning describes changes in an

individual behavior arising from experience. Most human behavior is

learned. Person’s learning is produced through the interplay of drives,

stimuli, cues and reinforcement.

CONSUMER BUYING DECESION PROCESS

Whenever a consumer has to make purchases regarding products, he

or she passes from the following five stages, which together constitute the

consumer buying decision process. The following stages are as follows:

1) NEED RECOGNITION

The buying process starts when the buyer recognizes a problem or need.

The buyer senses a difference between his or her actual state and a desired

state. The need is triggered by a external or internal stimuli. The marketers

17



need to identify the circumstances that trigger a particular need and then

develop marketing strategies accordingly.

2) INFORMATION RESEARCH

Aroused consumer will be inclined to search for more information.

Various sources of information for the consumer are personal, commercial,

public and experimental source. The relative amount and influence of these

information sources vary with the product category and buyer’s

characteristics. The marketers should identify them and evaluate their

relative importance.

3) EVALUATION OF ALTERNATIVES

Consumer will pay attention to those attributes of the product that will

deliver the sought benefits. The market for a product can be often be

segmented according to the attributes that are salient to different consumer

groups. The marke5ter should be more concerned with the importance of

attributes than their salient benefits. They should measure the important

weights that the consumer attaches to various attributes.

4) PURCHASE DECESION

The consumer forms preferences among the brands in the choice set.

The consumers may also form a purchase intention to buy the most preferred

brand. Two factors can intervene between the purchase intention and

purchase decision. These are:

• Attitude of Others

18



• Unanticipated situational factors

In executing a purchase intention a person may make up to five

purchase sub division.

A) Brand Decision B) Vendor decision

C) Quantity decision D) Timing Decision

E) Payment method decision

5) POST PURCHAE BEHAVIOR

After purchasing a product the consumer will experience some level

of satisfaction or dissatisfaction. The buyer satisfaction is a function of the

closeness between the buyer’s product expectation and product’s perceived

performance. If performance falls short of consumer expectation, consumer

is disappointed; if it meets expectations consumer is delighted. These

feelings make a difference in whether the customers buys a product again

and talks favorably or unfavorably about the product to others.

19



(2)INDUSTRY

PROFILE

20



Profile of the soap Industry

Indian soap Industry has been covered in depth by any of the leading paint

information sources and forms a useful and informative guide to the modernIndian soap Industry. The Indian soap market is widely perceived as one of

huge potential and partly owes its continued growth to rising personal

wealth and innovation on the part of its leading companies. While the

organized sector is responsible for a majority of the market, the contribution

from the small-scale sector remains appreciable at labor 30-35% of the

market. Recent growth estimates from the soap industry have been placed at

8-10% pa.

The Indian soap industry has come a long way from the days when soaps

were considered a luxury item. Today the awareness level on preventing

corrosion through is relatively high, a development that should be a huge

boost to the soap industry. This report by SCOPE MARKETING AND

INFORMATION SOLUTIONS PVT LTD provides in-depth information &

analysis on the US$ 925.0 million (2000-01) worth Indian soap industry.

The Indian soap industry offers lucrative scope for stable revenue streams to

manufacturers of both decorative & industrial soaps. The report stays

focused on all such crucial parameters that make India a favorable

proposition. Factors that have been given emphasis include the low per

capita consumption of soaps, growth in construction sector (it is being

offered industry status) & growth in the auto/white goods market

respectively spurring demand for soaps.

21



The industry has also witnessed increased activity in the industrial variety of

soaps with the entry of MNCs, which has been gaining steadily over soaps in

the last one decade.

The report covers both the segments of decorative & industrial varieties of soaps along with elaboration on product sub-segments within these two

product segments. The typical characteristics of the Indian soaps industry

have been discussed in depth covering the typical features of the Indian

industry viz., raw material intensiveness, working capital intensiveness,

seasonality of demand, price elasticity of demand and low entry barriers.

The current global scenario with reference to the soap industry has been

covered in the report with special focus on auto-coats market, which is a key

growth area in the International market.

The current scenario prevailing in the Indian soap industry has been pictured

in detail. The share of the organized & unorganized sector has been dealt

with in detail, discussing the impact of recent issues & trends (like excise

duty rationalizations, quality consciousness in user segments) on the

industry dynamics. The demand-supply scenario existing in the industry has

been covered, detailing soap production trends in India, consumption across

user segments, the trends in the exports & imports front and factors

influencing pricing. Raw material is a major cost-driver in the soap industry,

and thus the report provides comprehensive coverage on duty structure

applicable for raw materials, the organized sector has been given an in-depth

focus detailing major players, their forte, market shares of majors across

product mixes & price categories.

22



Various Products Of soaps

1 LUX

2 DOVE

3 SANTUR

4 WHEEL

5 JOHNSON BABY

6 LIFEBOUY

7 LIRIL

8 CINTHOL

9 FA

10 DETTOL

11 NIRMA

12 FAIREVER

13 HAMAM

14 PEARS

15 JAI

16 MOTI

17 MYSORE

18 SANDAL

23



REVIEW

OF

LITERATURE

24



(3)

RESEARCH

METHODOLOGY

25



Significance of the study

Why the study

This study is confined to the brand preference of customers. This study is anattempt to analyze the awareness of SOAP AMONG customers; problems

faced by customers and examine factors, which influence the brand choice.

This study will be of significance to the manufacturers of SOAPS in the

following ways:-

1. TO improve the quality of SOAPS

2. To charge reasonable prices that is reduce the prices up to a certain

limit so that the customers can purchase it in the best possible way.

3. Improve the market image of brands.

4. Bring in additional means of creating awareness among customers.

26



Objectives of the study

The main objectives of the study are as follows: -

1. To study the brand preference of customers.2. To examine the factors influencing the customers’ choice of

SOAPS.3. To find out the problems faced by customers

27



Limitations of the Study

As every study is subject to some limitations so as mine. Some of the

limitations of my study are:

1. Area Coverage: - As the area covered in my study is only a

single district so the findings based on the study in this shorter area

cannot be generalized as a whole.

2. Time Constraint: - Due to the time constraint all the paint

customers could not be covered for the discussion.

3. As this total study is confined to brand preference of

Paints but there exists a lot of unbranded paints, coverage of which

could not be possible.

28



Research Methodology

Research Design

The research design is Descriptive because there was no data

available before.

Sampling Technique

The sampling technique used is Snowball Sampling because of

the time and constrain.

Sample Size

Sample size is 90.

Data Used

The Primary Data is used in this research study.

Method chosen for the research

Survey and observation Method for the research is chosen in this

research study.

Data Collection Technique

Questionnaires are used as the data collection technique for the

research study.

29



Type of Questions

• Closed Ended and open ended both questions are used in the

questionnaires for the study.

Analytical Tools

The data thus collected has been tabulated, interpreted and analyzed with a

view to make the study meaningful. Data has been analyzed by using

various statistical tools. Ordinal scale is used in the study to get the

customers’ preference towards various factors and it is analyzed by Rank

Total method. Bar diagram/ Pie charts are used in form of graphs for data

analysis.

30



(4)

DATA ANALYSIS

&

INTEREPRETATION

31



1. Different Brand UsersTable 4.1

Brand User No. Of Respondents % Of respondents

lux 46/90 51.11

dove 33/90 36.67

cinthol 8/90 8.89

Fa 3/90 3.33

Interpretation:- According to this table we can see that lux is the most

preferable brand in. It has about 51% market share in the branded segment in

the Dist. After that dove is preferred and it has about 37% market share inthe Dist. Cinthol and fa has a little market share 9% & 3% respectively in

the Dist.

Diagram 4.1lux 51.11

dove 36.67

cinthol 8.89

fa 3.33

Percentage of different brand users

51%

37%

9%3%

lux

dove

cinthol

fa

Source: - Primary Data

2. Different brand customers who switched to other brand or not

32



Table 4.2Brand Not switched Switched

lux 41 5

dove 22 11

cinthol 6 2

fa 2 1

Interpretation: - From the following table it is clear that customers of

lux are very much loyal to the brand and very few have switched to other

brand. So we can say that customers of are very much satisfied than other.

While the other brand customers are not very much satisfied and hence

switched to other brand. About 33% customers of dove and cinthol

switched to other brands. Asfa has relatively low market share it cannot be

interpreted that the customers of that brand are satisfied or not.

Customers who switched or not

4122

62

5

11

2

10

20

40

60

switched 5 11 2 1

not switched 41 22 6 2

lux dove cinthol fa

Table 4.3

33




Major Source of Information about various Brands

Interpretation:- From the following table we can conclude that

Advertising is the major source of information for the person to get know

about any brand. After advertising Friends are the major source of

information and than family and other sources. Also it was analyzed that

these source of information just help to get known about the brand but they

don’t have the same impact level on the purchasing of any brand. The

impact level can be different than that of their majority of providing

information.

Diagram 4.3

Major Sources of Information about

various Brands

50%

23%20%

7%

0%

10%

20%

30%

40%

50%

60%

A d v e r t i s e

m

F r i e n d

F a m i l

O t h e


4. Relationship between income level and Brand

Preference

Table 4.4

34

Source Of Information Percentage

Advertisement 50%

Friends 23%Family 20%

Other 7%



Neighbor 239 4

Interpretation: - Here we can see that Friends have a major influence on

purchase decision regarding brand, so it is ranked 1st. After friends dealer

have great influence because he is the person who provide various services

to the customers. After that painter & neighbors have almost equal impact

on the decision regarding brand choice.

Diagram 4.5friends 207 1

dealer 219 2

family 235 3

neighbour 239 4

Ranking according to influence level

on purchasig decision

207219

235 239

1 2 3 4

0

50

100

150

200

250

300

total

rank

total 207 219 235 239

rank 1 2 3 4

friends dealer familyneighbou

r Source: - Primary Data

Factors, which influence to buy of soaps

In the modern marketing concept, consume is treated as a king. For

any product to stand in the market it should satisfy the consumer. Demand

for a particular product, both durable and non-durable is influenced by so

many factors such as quality, price, advertisement, appearance, features, etc.

The importance given to a factor by a person may not be the same as

in the case of another. Some of them are satisfied with one aspect but

36



dissatisfied with other aspects of the soaps. Thus it is a difficult task to

identify a single factor, which influences the preferences of the customers.

It was found that the factors like quality, price, advertisement;

availability, advertisement, brand image & packaging are influencing

factors. It was felt that ranking the influencing factors would be reasonable.

Hence Ordinal scale was used and data is analyzed by the rank total method.

Ranking of factors

Table 4.6

Factors Rank total Rank

Quality 134 1

Price 270 2Availability 346 3

Advertisement 374 4

Brand Image 406 5

Packaging 411 6

Interpretation: - From the above table we can see that quality matters a

lot for the paint customers. Whenever customers purchase any soaps

they look for the quality first. So quality is the most important factor in

soaps. After quality it comes the price and availability. People look at

the prices and availability while purchasing paints. Other factors such

as advertisement, brand image, and packaging are relatively low

important factor.

During the study it was also interpreted that advertisement was the

major source of information but it has low impact regarding brand choice.

Means advertising is not an important factor for the brand choice for the

customers.

37



Diagram 4.6

Ranking of factors which effect

purchasing of paints

134

270

346374

406 411

1 2 3 4 5 6

0

50

100

150

200

250

300

350

400

450

q u a l i t

y

p r i c e

a v a i l a b i l i t

y

a d v e

r t i s e

m e n t

b r a n

d i m

a g e

p a c k

a g i n g

Rank total

Rank


Various Problems Faced by the customers

1. Some customers also faced the problem of low quality. Many

Customers felt that have low quality in comparison with the prices

and the coverage is less in comparison with others.

2. Many of the customers had the problem that they have lack of

Knowledge for the use of soaps

3. There were some complaints regarding prices. Many of the customers

says that prices are very high and should be lowered down.

38



(5)39



Conclusions

&Suggestions

CONCLUSION

Today there are numbers of brands available in the market and they differ in

price, quality, capacity, type etc. In the present technological era, it can be

easily said that all middle class as well as lower class people are using

branded paint because they see the long-term benefits. By considering this

situation producers have come up with different brands. But customers

prefer to purchase their favorite brands due to various reasons. It is obvious

that the quality, price, advertisement, brand name, dealers’ network and after

sales service together decide the purchase. The present study reveals that

40



majority of the respondents prefer to buy the lux for its best quality and

reasonable price.

So the manufacturers shall pay special attention to the factors and to

the problems revealed by the customers. If these things have been seriously

considered by manufacturer of soaps their business will increase and can

enjoy with good amount of goodwill

Suggestions

1. The first suggestion is to the manufacturers of sopas should improve the

quality of soaps and the coverage should be more than the present so that

the people are willing to buy at the same prices.

2. One suggestion to all producers to reduce the prices because the people

think that the prices are high and as compared to that quality is low.

41



42



(6)

ANNEXURE

QUESTIONNAIRE

Dear Sir/Madam,

I am conducting a survey on issue Brand Preference of

soaps:. It is part of my MBA Program. Therefore kindly provide necessary

information.

(Personal Information)

Name __________________

Age

Below 20 20-30 30-40 More than 40

43



Occupation/Profession

Business Service Farming Other________

Income (pa)

Below one Lakh 1 to 2 Lakh More than 2 Lakh

Residence In

Village Town City

--------------------------------------------------------------------------------------------Q1. Have you ever purchased soaps?

Yes No

(If no than go to question no. 7.)

Q2. Which brand you purchased? ____________

Q3. When you purchase most?

Q4. How did you get known about that brand?

Family Friends Advertisements other______

Q5. Who influence your decision regarding brand choice? (Give Rank)

____________Rank

Dealer

friends

Neighbors

Q6. Will you recommend this brand to others?

44



Yes No

Q7. Which soaps brand u remember

________ ________ ________

________ ________ ________

Q8. Are you planning to purchase this brand in future

Yes No

If yes, which brand you will like to purchase? __________

Q9. Rank the factors given below which influence you while purchasing

paint

Factors Rank

---------------------------------------

Quality

Price

Advertisements

Availability

Brand ImagePackaging

Q11. What are the problems ever faced by you using soaps

1. Less coverage

2. Low quality but high price

3. Lack of knowledge for usage

4. None of these

5. All of these

6. Any other _______________________

Suggestions if any

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________________________________________________________

________________________________________________________

(Thank You)

BIBLIOGRAPHY

Beri,G C; Marketing Research, Tata Mc Graw Hill, New Delhi,2002

Cothari,C R ; Research Methodology, New age International(P) Ltd., 2003

Selvaraj, A; Brand Preference of soaps an journalMarketing, New Delhi, Volume: XXXIII, October 2003.

Internet.

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http:www.indiainfoline.com

http:www.google.com

soaps project report

Documents