So You’ve Talked To Some Usersby Laura Klein

Friday, August 30, 13

Well Done! What’s Next?

You Could...

Have a design brainstorm

Create some wireframes

Build a prototype

Friday, August 30, 13

But First....

Why not validate some assumptions?

Friday, August 30, 13

What’s An Assumption?

An assumption is something that you’re taking for granted.

You probably came up with a few while doing your customer development

interviews.

Friday, August 30, 13

So, How Do You Validate One?

Friday, August 30, 13

Demand Testing

• Landing Pages

• Email Campaigns

• Blogs

• Selling

• Ads

Friday, August 30, 13

A Few Nice Tools For Demand Testing

• Unbounce

• LaunchRock

• Strikingly

• Google AdWords

• Blogs - Wordpress, Tumblr, etc.

• MailChimp

• HubSpot

Friday, August 30, 13

Test For The Right Stuff

It’s not always demand you’re testing for.

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Other Sorts Of Testing

• Concierge

• Wizard of Oz

• Consulting

• Five Second Tests

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But What About Prototypes???

Prototypes will only help you determine the how usable and understandable your product is.

Which, to be fair, is really quite important.

Friday, August 30, 13

A Few Nice Tools For Making Prototypes

• Axure

• Balsamiq

• HTML/JavaScript/CSS

• Omnigraffle

• Like a million others...seriously, Google “Prototype Tools”

Friday, August 30, 13

A Few Nice Tools For Testing Prototypes

• UserTesting.com

• Join.me

• GoToMeeting

• WebEx

• Five Second Test (just for messaging)

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How About A Few Tips?

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Tip #1

Everything you learned in Customer Development is an assumption.

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Tip #2

Make sure you’re testing the riskiest assumption.

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Tip #3

Build the right tool for the type of test you’re doing.

Landing pages test DemandConcierge tests Process

Wizard of Oz tests ViabilityFive Second Tests test Messaging

etc.

Friday, August 30, 13

Tip #4

Ask Questions!

@laurakleinhttp://www.usersknow.com

laura@usersknow.comUX for Lean Startups

Friday, August 30, 13