so you’re looking at a .pdf: using the model of a supply chain to understand electronic resources
DESCRIPTION
Presented at the Ohio Valley Group of Technical Services Librarians Conference 5/3/2012 Objectives: Develop a foundational understanding of a supply chain and the players/entities involved. Address the role the internet has played in reshaping supply chains. To demystify the “magic” of how electronic resources get from author to user.TRANSCRIPT
So you’re looking at a .pdf: Using the Model of a Supply Chain to
Understand Electronic Resources
Juleah SwansonElectronic Resources & Access LibrarianMary P Key Diversity ResidentThe Ohio State University
Ohio Valley Group of Technical Services Librarians
2012 ConferenceEvansville, IN
3 May 2012
PlatformsVendors
Agents
Publishers
Authors
Discovery Tools
URLs
Objectives
• Develop a foundational understanding of a supply chain and the players/entities involved.
• Address the role the internet has played in reshaping supply chains.
• To demystify the “magic” of how electronic resources get from author to user.
This presentation itself is intended to be an instruction tool for librarians, staff and those new to electronic resources.
OUTLINE
What is a supply chain?
Who are the players?
Traditional model E-commerce model
How does this translate to e-resources in
Libraries?
What is a supply chain?
Definitions:1. Processes from the initial raw materials to the ultimate
consumption of the finished product linking across supplier-user companies.
2. The functions within and outside a company that enable the value chain to make products and provide services to the customer
(APICS Dictionary, 8th Edition 1995)
A distributed network of entities interacting to deliver products or services to the end customer, linking flows from raw materials supplier to final delivery. (Ellram, 1991; Lee & Ng 1997)
Generic Supply Chain
Raw Material
Manufacturer Distributor Retail Customer
Example – Apparel Supply Chain
CottonWeave Dye/Finish
Apparel
Distributor
Retail
Who are the players: Raw materialRaw Material: Purchased items or extracted materials that are converted via the manufacturing process into component and/or products
Who are the players: ManufacturerManufacturer: a producer or fabricator of something.
Who are the players: DistributorDistributor: A business that does not manufacture its own products but purchases and resells these products.
Who are the players: RetailRetail: The action or business of selling goods in relatively small quantities for use or consumption rather than for resale.
Retail spaces: Markets & Malls
Retail spaces:Grocery Stores & Big Box stores
Who are the players: Customers
Customer: One who acquires ownership by long use or possession
Aligning supply chain examples
Ore Mine
Smelting&
Manufacturing
Parts Distributor Auto Store Customer
Author Publisher Agent Library Patron
Example of the supply chain for a car part
Example of the supply chain for a print journal
Raw Material
Manufacturer Distributor Retail CustomerGeneric supply chain
Answers
Yes!
Ideas, manuscript, information,
researchPublisher
What happens when you add the internet?
eCommerce
The use of electronic networks to facilitate commercial transaction.
What does this mean to the supply chain?• Replacement of the physical
• Consolidation and/or invisibility of the players
Influence of eCommerce
Raw Material
Manufacturer Distributor Retail Customer
Evolution of @ Amazon
Raw Material/Authors Publishers
Distributor & Retail
Evolution of bookselling @ Amazon
Raw Material/
Author
Distributor
Publishing
Manufactures devices
Virtual Retail space
SelfPublishing
What does this mean to electronic resources in libraries?
Raw Material Manufacturer Distributor Retail Customer
How can this model be applied?
Raw Material
Manufacturer Distributor Retail Customer
Troubleshooting
